Reel Action Digital Ltd.

28/09/2025

50 milling again, but this time it’s on the latest ECC monthly to Mangakino Lake Hop (cover photo featuring some token bokeh and Mr .f31.nz)

Good drive this one and dang, Lake Hop goes off! Certainly gives Whangamata a run for its money. Well worth going back for next year. If you’re a Quantum Asset Finance follower you’ll probably appreciate all the trucks on show. Mr rad. is now a truck spotter as well so was very much taking an interest in all the rigs.

Be sure to let me know what you think of my attempt to stage an Evo Car of the Year style ensemble of vehicles as well. I reckon it’s not too shabby for a first attempt…

📸

22/09/2025

Pt. 2 of trying out 55mm, ft. Europe’s answer to a 25det

I kinda owed Leo one considering all the work this absolute legend keeps referring to me, so it was only right that we got some quick snaps of his car after the Coffee and Cars last Sunday.

What you cannot see in these images is the fvcking wind. She was absolutely howling. You also (hopefully) cant see the “there in spirit” rear door trims because I was instructed to fix them with a little Photoshop.

17/09/2025

Guess who gave shooting at 50 mil a go? Shock horror, I actually had a go with the 55mm (and I think it went okay tbh)

A great excuse to get out and a) go for a drive, b) try another vintage lens and c) put some insta handles/cars to faces. Thank you for bringing together such a great group of people with their cool cars. I will 100% be back for the next one!

Chur the rad.

23/07/2025

What a bloody treat to shoot!

18/07/2025

Weekending.

It’s been just over a month since purchasing and collecting this RS4.

In that time I’ve used many a tank of premium gasoline, put about 2,500km on the clock (I checked), cracked the windscreen, done donuts in a paddock, cooked my brake fluid, and taken many a photo.

I’ve been loving this ownership experience to bits.

Weekends are meant to be fun. Keeping the theme going from having the best summer ever, I’ve been living and photographing my weekends to the max while enjoying both the car, my 35mm and the company alike. It may be cold and wet, but that’s what heated seats and Quattro are for.

Yeah the rad., thank god for insurance, make your life a movie 🤘🏼

06/07/2025

03/07/2025

Nice place, good atmosphere - 👍🏼very nice👍🏼

Some recent commercial work featuring , , and .

Can I just saw how much easier life is with a) full-frame low light capability and b) really (really) good AI subject tracking AF? Makes shooting events a breeze without having to fandangle the focus while focussing on not missing shots. Up the S5iiX. Good rig.

09/05/2025

Cars are cool - people are cooler.

(If you want photos of cars, there’s probably a couple thousand photos curtesy of the other 18 approved media people)

You know what’s even cooler than people? Lens flares. I keep saying it, but goddamn does this vintage glass just keep on delivering! Shot the entire weekend without using any autofocus. 10/10 worth it.

Also, do yourself a favour and shoot w i d e . Most of this was on the Canon FD 20mm 2.8 and 35mm 2.0, with the rest through my Tokina 135 2.8 (but always made sure to include some foreground).

Bloody good event, bloody good people, bloody good memories made and bloody fantastic light. Cannot wait for the next one. Top work by , .life and

(I’m 100% going to be missing tags so please comment for people down below)