03/09/2025
What percentage of successful online marketing is video in 2025?
There is no single definitive percentage for the success rate of video in online marketing, but evidence shows it is a dominant force, with studies indicating video is responsible for a significant portion of business growth and is used by 89% of businesses as a strategic tool in 2025. Social videos are 12 times more likely to be shared than text and images, and 92% of mobile video consumers share videos, helping to market brands through user-generated promotion.
Why Video Marketing is Successful
Increased Consumer Behavior:
Businesses are seeing a positive impact on their bottom line because video has shifted consumer behavior and spurred economic growth, according to Unbound Digital Marketing.
High Engagement:
Video is highly shareable, with social video being shared 12 times more than text and images combined.
Broad Appeal:
A large portion of the population consumes video content regularly, with 14.9% of millennials watching 10-20 hours of video per week.
Key Takeaways
Video marketing is no longer optional but a necessary strategy for businesses.
User engagement with video content leads to increased brand visibility and promotion.
By offering value through video, marketers can effectively reach and engage demographics like millennials.
Content marketing is becoming the best way to build and audience, drive new business leads, and promote the work that you do. Video as a format is undoubtedl...
