01/10/2026
Sony will sit out CES 2027, breaking a run at the show that goes back to 1967. No booth, no press conference, no affiliates on the Las Vegas floor. The official line is a strategic pivot: Sony is leaning into entertainment (games, anime, film and music), its intellectual property, and the tech that supports creators, and away from big consumer-hardware showcases. The timing is telling. It follows the quiet death of the Afeela EV, the Honda joint venture that anchored Sony's recent CES presence, and the sale of a controlling stake in its Bravia TV business to a TCL-led venture, with Sony keeping design and tech duties but handing TCL the majority. PlayStation rolls on, naturally, branching into monitors, headphones and speakers. But if the PS6 does land next year, it won't be unveiled at CES. For a show Sony helped define, that's a genuine shift in the wind.