Riddle Media

20/08/2026

Confidence comes AFTER you do the scary thing.

We talk a lot about how uncomfortable it can feel to show up online for your business.

Putting your face on camera. Sharing your opinions. Talking about what you're good at. Putting your work out there knowing other people are going to see it and potentially judge it.

But really, it's the same muscle we flex every time we put ourselves out there in business.

Walking into a networking event where you don't know many people. Introducing yourself to someone new. Putting your hand up for an opportunity. Standing in front of a room and sharing what you know.

And if we want any of those things to start feeling easier, we actually have to practice doing them.

Recently for Rach, that looked like saying yes to sitting on a panel at Rocketspark's Creative Freedom Brunch.

Was speaking about our business in front of a room full of people necessarily top of the comfort-zone list? Absolutely not. 😂

But the bigger why outweighed the nerves.

It was an opportunity to connect with an incredible room of creatives, share some of what we've learnt building our own business, contribute to our creative community and put ourselves out there in a different way.

And it was SO worth it.

The room was warm and supportive, the conversation flowed, and opportunities have already come from simply saying yes, including ANOTHER invitation to speak on a panel!

It's a good reminder that you don't need to wait until you feel confident enough to do something.

Sometimes you do the uncomfortable thing first.

And the confidence catches up.

Whether that's posting the Reel, going to the event, introducing yourself, sharing your expertise, speaking on the panel or simply allowing yourself to take up a little more space in your corner of the internet.

Keep flexing the muscle. That's how it gets stronger 💪

📸 Photo credit

19/08/2026

Man, we get to work with some bloody cool people.

And one of our favourite parts of what we do is getting to the point in a client relationship where people genuinely relax around us.

They let us into their world. Their workplaces. Their teams. Their day-to-day.

And once everyone forgets we’re there with cameras in our hands? That’s when we get to capture some pretty magic moments.

The laughs between takes. The interactions with clients. The concentration while someone’s deep in their mahi. The little behind-the-scenes moments that actually say so much about the humans behind a business.

We’re a video-first content creation crew, but we LOVE capturing epic BTS stills along the way too - giving our clients even more authentic content to add to their content bank and use across their online presence.

Because sometimes the best brand photos aren’t the ones you perfectly pose for.

They’re the ones that capture you doing your thing.

So if you want a content crew that can come into your space, get to know your humans and capture the good stuff happening naturally around you...

That’s us. 📸🎥

18/08/2026

You don’t need permission to take up space online.

Welcome to The Content Mindset! A new series where I want to talk about the part of content creation we don’t talk about enough: what’s going on in our heads.

Because in almost every content strategy conversation I have, mindset comes up.

Comparison. Imposter syndrome. Fear of judgement. Feeling like everyone else is already doing it better. Wondering whether anyone actually cares what you have to say.

And all of those thoughts can become very convincing reasons to stay quiet.

But here’s the thing.

You started your business for a reason.

You believe in your mahi. You want people to know about it. You want more of the right people to walk through your door, send the enquiry, make the booking or choose to work with you.

So why should everyone else get to talk about what they do while you wait for some imaginary permission slip?

You have just as much right to take up your corner of the internet as anyone else, whether you’re six months or sixteen years into business.

Talk about what you do.
Why you do it.
Who you help.
What you know.
What you believe.
And show us the humans behind it.

It doesn’t need to feel natural straight away. Take imperfect action until showing up starts to feel normal.

A little exercise for you

If this is one of your roadblocks, grab a notebook and answer:

What am I worried will happen if I start showing up more visibly online?

Then:

What could happen for my business if I did?

And finally:

If I genuinely believe in what my business offers, what am I waiting for permission to do?

THE REFRAME:
I’m not taking up someone else’s space. I’m taking ownership of mine.

10/08/2026

The most Onesie-ful time of the year is back and bigger than ever this September! And we have been so pumped to be a part of the creative team again this year!

If you are a school or early childhood centre, now is the time to get registered for Onesie Day 2026 (Friday 11 September)!

👉 Simply sign up, ask everyone to wear a Onesie (oodies or PJs are fine too) on Friday 11 September and bring a donation to help keep ambulance services free in our community.

👉 By registering you’ll get a supporter’s pack including exclusive materials (certificates, posters, stickers and activity sheets) to make your day Onesie-ful for everyone involved!

👉 Sign up today: www.onesieday.co.nz

P.S. all schools and ECEs that are registered by Sunday 23 August go in the draw to win a visit from an ambulance and paramedic crew on Onesie Day!

If you are a Welly-based business and would love to show your support for this amazing cause, then click the clink below to donate and help us reach our fundraising target!



https://www.onesieday.co.nz/users/riddle-media?share_id=179&share_type=social_image

Onesie Day is all about having fun while raising funds for Wellington Free Ambulance; ensuring we are here for you and our community when you need us most. Onesie Day is a great event for schools, early childhood centres, workplaces and individuals.

10/08/2026

What could possibly go wrong? 😅

Start a video production business with your spouse... while raising two tiny humans.

Honestly? It’s probably the most intense life decision we’ve ever made.

And yet... for some reason (most days 😂), it just works.

We get to spend our days doing what we genuinely love- being creative, working alongside incredible humans, bringing exciting projects to life and building something together as best mates.

One day we’re helping a local business build trust by getting the faces behind the brand on camera. The next we’re telling a story that helps a charity raise funds for an incredible cause. Then we’re showcasing the passionate people behind another Wellington business, helping them connect with more customers through authentic storytelling.

That’s the bit we never take for granted.

Knowing that the work we create helps businesses grow, helps people build credibility, and shines a light on the incredible businesses we have right here in our capital city.

Then we come home and get to raise two little humans of our own.

They see Mum and Dad working hard. They see us solving problems, laughing through the chaos, celebrating the wins, supporting each other and genuinely loving what we do.

Is it perfect?
Not even close.

Some days it’s a logistical masterpiece. Other days it’s survival mode. It can be exhausting, overwhelming and a constant juggle trying to wear all the hats.

But do the good days outweigh the hard ones?

Absolutely. By a country mile.

We’ve never worked harder, but we’ve also never felt more fulfilled.

So yes... life is hard.

But this is the life we’ve chosen, and we’re all in.

Here’s to continuing to evolve, embracing the challenges, and helping more Wellington businesses tell stories that deserve to be heard.

05/08/2026

I've realised something over the years...

Almost every content strategy session I run ends up touching on mindset.

Not cameras.
Not Instagram.
Not the algorithm.

Mindset.

Because before we ever talk about what content to create, we end up unpacking all the stories business owners have been telling themselves.

"I'm not good on camera."
"Who would want to hear from me?"
"Everything I want to say has already been said."
"I'm worried about what people will think."
"My business isn't interesting enough."

Sound familiar?

Here's what we've learnt after shooting and creating content for hundreds of Wellington-based business owners...

Creating great content has very little to do with confidence and everything to do with being willing to show up as you are before you feel ready.

And honestly, the quality of your content can only be limited by the quality of the conversations you're having with yourself.

But when your mindset shifts around this stuff, everything else becomes easier.

You stop trying to be perfect.
You stop comparing yourself to everyone else.
You stop overthinking every piece of content.

And then - you start showing up as yourself.

So as this stuff plagues so many of us, I have an idea and it's going to kick-off on Monday.

I'm calling it The Content Mindset 🧠

Every week I'm going to be opening up conversations around the mental roadblocks that so many business owners face when it comes to creating content.

Because I genuinely believe that getting your mindset right is the foundation for creating content that feels authentic, consistent and sustainable.

I'd love to make this as valuable as possible, so tell me...

What's the biggest mindset challenge you face when it comes to creating content?

Let's normalise these conversations and help each other show up, and take up space with a little more confidence! Because we are all in the same boat anyway!

04/08/2026

One of the best parts of our job is helping our clients feel confident in front of the camera.

You don’t need to know what to say, where to stand or how to act. That’s our job 🎬🎥

Our job is to guide the process, provide solid direction, create a relaxed environment and capture you doing what you do best.

Spending the day with Kirsty and Laura from Stage & Style Wellington was such a great reminder of that. Watching them transform each space, bounce ideas off one another and work so seamlessly as a team was pretty incredible. Their passion for creating beautifully styled homes shines through in everything they do.

From this one quarter-day shoot, we created a curated library of stills & professional video content, providing a master highlights video that gave the team a bank of high-quality clips they can use across their social media and marketing.

Sometimes the best content isn’t staged at all, it’s simply inviting us into your world and letting us capture the moments that already happen every day.

Thanks so much for having us, Kirsty and Laura! We can’t wait to see all the ways you use your new content to continue sharing the incredible mahi you do.