18/09/2025
Hurō!
We are so proud to announce that Sarah-Louise Crawford (Ngāti Porou, Ngāti Tūwharetoa) has won the Aotearoa New Zealand Emerging Designer Award at the PANZ Design Awards 2025, last night at the award ceremony in Tāmaki Makaurau.
The judges commented ' Sarah-Louise Crawford’s practice draws deeply on kaupapa Māori values and shows how cultural meaning and typographic clarity can work together. In Te Huarahi Māori, she brings structure and pattern into play with sensitivity, giving the book depth and presence while ensuring it remains highly readable. In Charlie Tangaroa and the God of War, she adapts her approach for younger readers, with a dynamic and engaging cover that echos the narrative’s energy while balancing it with accessibility. Across both projects, Sarah demonstrates care, precision, and a growing confidence in balancing cultural richness with wide appeal. With strong foundations already in place, we look forward to seeing how she continues to extend her visual language and refine her already thoughtful practice.'