Five & Dime, Wellington (2025)

16/04/2024

Kia ora e hoa,

We're not as active here on Facebook, so if you want to stay up to date with the latest five and dime adventures, join us on LinkedIn or Instagram:

LinkedIn - www.linkedin.com/company/five-and-dime
Instagram -

Kia pai te rā ☀️

05/02/2024

As tauiwi who call Aotearoa New Zealand home, Waitangi Day is a particularly important holiday for us.

It celebrates the document that allows us to legally live here, in Aotearoa.

On February 6th, 1840, Te Tiriti o Waitangi was signed. As the first immigration document of Aotearoa, Te Tiriti represents an aspirational partnership between Māori (Tangata Whenua - people of the land) and non-Māori (Tangata Tiriti - people of the Treaty).

As non-Māori, we have been gifted permission to live in Aotearoa through this document. We are Tangata Tiriti - people of the treaty.

Te Kuru o te Marama Dewes wrote for :
“To be a person of the Treaty is to build a relationship with Māori, to understand the history of how this nation was formed and to commit to the ongoing fight for Māori self-sovereignty.”

This Waitangi Day, we support calls to honour the treaty. Calls to be better Tangata Tiriti.

Build your Te Tiriti o Waitangi knowledge, listen to Māori voices and feel gratitude for the privilege of living in Aotearoa.

Toitū Te Tiriti
Toitū Te Reo Māori
Toitū Te Whenua

📸 .creative 🎨 🏢 .co

26/01/2024

“The power of the people is much stronger than the people in power” - Wael Ghonim

🇵🇸

20/12/2023

Happy holidays from the five and dime team!

We will be out of the office from tomorrow to enjoy some much needed rest and relaxation after another big year.

Enjoy the sunshine, and we'll look forward to connecting with you in 2024 ☀️

13/12/2023

The Wellington City Mission Social Supermarket received a record number of Christmas donations this year!

We were thrilled to join Thankyou Payroll's Big Christmas Mission this year, which collectively donated over $13,000 worth of food and household items to the Wellington City Mission who support families in need. That's over 20 big supermarket trolleys' worth of essentials like food, nappies and hygiene products. 🛒🛒

Here are some snaps from the Thankyou Payroll team, who also spent a day at WCM's Social Supermarket in Newtown to help sort food and other donations for distribution to the community.

Nothing fills our cup like helping to fill someone else's 🥰

If you would like to make a donation, or support the Wellington City Mission in another way, head to their website: wellingtoncitymission.org.nz

02/11/2023

In a world of Tik Tok therapy, podcast experts and $500 self-care routines, figuring out how to stay mentally healthy can feel like ✨a lot✨

Luckily, scientists at Otago Uni recently did some research to find out which behaviours were the best predictors of mental heath and wellbeing.

The results: Focus on the basics - Sleep, physical activity, and diet.

The study found that sleep quality is the most significant factor when it comes to your mental health. This supports earlier research that also found sleep to be the biggest indicator of wellbeing. Specifically, this study found depressive symptoms were lowest in people who slept for 8 - 9.7h per night.

The second most significant predictor of mental health is physical activity. The study considered someone to be physically active on any day where they had exercised for 30 mins or more, and found that people who reported higher levels of activity were statistically likely to have fewer depressive symptoms.

The final factor was food. Specifically, the study found that the amount of raw fruit and vegetables a person ate could predict their mental health. People who ate 4.8 servings of raw fruit and veg were the most mentally healthy, and those who ate less than two or more than eight servings per day had the greatest risk of experiencing depressive symptoms.

So there you have it - backed by science. If you're struggling with your mental health try aiming for these three goals each day:
💤 get a good sleep (9hrs if you can)
🏃 move your body (30+ mins ideally)
🥬 eat some greens (raw fruit and veggies especially)

📸 Sarah Booher

Source: Wickham, S et al. The Big Three Health Behaviors and Mental Health and Well-Being Among Young Adults: A Cross-Sectional Investigation of Sleep, Exercise, and Diet. Frontiers in Psychology. 2020 Dec.

24/10/2023

Part communications, part creative agency - five and dime's work draws on deep human-centred insights across behavioural drivers such as values, mindsets, belief systems, wider collective narratives and underlying barriers.

Using these insights, we can co-design communications strategies, produce brands, run campaigns and craft stories that unlock better outcomes.

📸: Sarah Booher

12/10/2023

"All that separates, whether of race, class, creed, or s*x, is inhuman, and must be overcome." - Kate Sheppard

In a world where uncertainty is certain and challenges seem insurmountable, it's the meeting of hope and action that effectively shapes our individual and collective fate.

Aotearoa – we have an election coming up this week. And for a country that was the first to give women the vote, what's modern democracy if people like you, and people like us, don't show leaders what we want?

If we hope for a society that values the wellbeing of our most vulnerable, access to housing and basics like food and transport, and freedom to live the life we want (including going to the places we want and doing the things we want), and then take deliberate actions to achieve these ideals. That's when we see the promise of democracy flourish.

Voting is a simple action that reminds leadership who is in charge.

In this election, take action for hope. Ask yourself these questions, as you continue engaging with and researching your candidates (and reading the election narrative):

1. What do I want for my life?
2. What do I want for the lives of others?
3. Who do I need to vote for, in order to make that happen?
4. What else do I need to do (other than vote) in order to make that happen?

10/10/2023

Hope is the belief in the probability of the possible rather than the necessity of the probable. It's a core ingredient in the fight for progress, the strive for meaning, and the sweet satisfaction of fulfilment.

Translating individual hopes into collective hopes builds common ground. And we want to talk about the importance of building common ground in the context of this week's elections.

Every day we read another story that sparks our anger. A father and store owner in Porirua is in critical condition after he was attacked while confronting a shoplifter. A young mother and primary school teacher who received a shock bowel cancer diagnosis must find $100,000+ for life-extending drugs. National candidate Paulo Garcia narrowly avoids being hit by a car in an alleged attack in New Lynn. Labour candidate Angela Roberts slapped following a political debate in Taranaki.

Negativity can be counterproductive to progress, because it saps motivation and enthusiasm, stifles creativity, impedes problem-solving, distracts from addressing the actual issues at hand, undermines resilience, fosters resistance to change, and erodes trust.

No one benefits when negativity is stoked. It makes us feel angry, or worse, indifferent. Yet these 'nightmares' are shared challenges, that remind us that we've struggled too.

Finding common ground is key – the priorities we all have, the things we all want. These are the things that bring us collective hope. These are the stories that remind us that what we want is possible, as we can usually find more things that unite us than divide us.

18/09/2023

We can always rely on Ali, our Storytelling and Communications Specialist, to be wearing a fun, self-made outfit to brighten up any day we spend in the office together.

Ali started sewing when she was six, and quickly moved from making pillowcases and Christmas decorations to entire outfits that expressed her creative vision. These days, her wardrobe is chock-full of garments she made herself, many of which are created entirely from salvaged second-hand or waste materials.

Feeling frustrated with the current state of the fashion industry, Ali has even started her own slow fashion label .nz to provide a local, sustainable clothing option that takes a circular approach to fashion, and considers the long-term impacts of the clothes we wear.

As well as offering clothing rental and repair services, Ali also teaches sewing lessons, giving people the basic skills they need to alter or mend their own clothing, or create something simple from scratch.

07/09/2023

When it comes to hard conversations, we believe in connection over correction.

A lot of times, when we talk to people, they don't see things the same way we do. You might relate to this – you're having a conversation with someone, assuming they're on the same page as you, only to find out that their opinion is wildly different and not at all compatible. It can be awkward and uncomfortable.

Often our first instinct is to correct the other person by telling them all the ways they're wrong. But this pretty much never helps. It feels like an attack, making the person you're speaking with defensive and sometimes angry. Things get heated and suddenly no one is listening or understanding anything that's being said.

Instead, aim for connection rather than correction.

Instead of pointing out all of the ways the other person is wrong, try to start by listening. Put yourself in their shoes and see if you can understand why they're rejecting your information or views. Understand their fears and what matters to them. Aim to build mutual understanding. That's the foundation of trust.

By connecting with them first on a human-to-human level, you'll have a much better chance of being able to sway their opinion, because the conversation will feel more like a discussion and less like an attack.

📷 .creative

13/08/2023

Saturday was International Youth Day, the perfect time to celebrate Vivita Aotearoa and the wonderful work they're doing with our rangatahi.

Vivita are on a mission to empower the next generation of changemakers. They do this by helping kids aged 9-15 develop the confidence to imagine the future and the skills to create it.

We're lucky enough to have a Vivistop right here in Welly, where kids can freely explore, experiment, and create - everything from building robots, to learning how to forage seaweed, to engineering something that can actually fly!

At the start of this year, we worked with Vivita Aotearoa to come up with a plan for how they talk about their work and reach more people. We helped them figure out what's most important to them and how to share it. The best part? We get to continually collaborate with them, as they bring the work to life, through ongoing mentoring with the wonderfully talented Lainy (their Community Catalyst).

So happy International Youth Day, and thank you Vivita Aotearoa for lifting up and empowering our rangatahi 💗🌱

Five & Dime

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