PR Marketing Solutions

22/09/2023

🚀 A New Chapter Begins 🚀

After an incredible journey of entrepreneurship spanning 5 amazing years, I've decided to take a bold step and return to the world of full-time employment. This decision wasn't made lightly, but I believe it's the right move for me and my family.

Running my own business has been the ultimate crash course in life. I've learned more in these five years than I ever could have in any course or previous job. It's been a rollercoaster ride, filled with highs and lows, and I wouldn't trade a moment of it for anything.

I've had the privilege of working with some truly exceptional people, those who lifted me up and those who challenged me to grow. I've served incredible clients who've become more than just business connections—they've become friends. And yes, there were those clients who tested my patience, but they too contributed to my personal and professional growth.

To all of you who've been a part of this journey, I am immensely grateful. 🙏

I've discovered my passion lies in helping small businesses thrive, particularly in the realm of marketing. The exciting part is that I'll still get to do what I love, but with some incredible perks—like a steady paycheck, paid holidays, sick leave, and the luxury of not having to worry about accounting nightmares.

I'm thrilled to finally focus on the aspects of my job that ignite my passion. It's like reuniting with an old friend.

As for my existing clients, rest assured that there's a well-thought-out plan in place to ensure they continue to receive the top-notch service they deserve. Your success remains close to my heart, and I'll be eagerly awaiting updates on your journeys and life adventures.

While I may be stepping away from my own business for now, I'm not disappearing entirely. Keep an eye on this space because I'll still be sharing valuable insights and updates on marketing from time to time.

Life is full of twists and turns, and I've come to realize that sometimes, putting ourselves first is the most important step toward achieving our dreams. Mike and I have exciting dreams for our future, and by taking this step, we're ensuring they have a fighting chance.

Thank you all for being a part of my entrepreneurial journey, and I can't wait to see what this new chapter has in store. Stay tuned for more adventures and insights ahead! 🌟

01/09/2023

So you're still trying to get your do-it-yourself website to look professional or show up in Google or still don't have a website at all?

Shame you missed our offer of $130+gst p/m for 12 months offer for a professional, 3-page website with hosting.

Oh well too bad, so sad.

We can still do one for the full price though so all is not lost and monthly payments over 12 months are currently still an option to help soften the blow. 😉

https://www.fundamentalmarketing.co.nz/services/

28/08/2023

Last chance to get a 3-page professional website, keyworded with hosting for only $130+gst p/m for 12 months.

If you don't have a website, have an old website or an ugly website this is a great way to get your professional online presence sorted without breaking the budget.

Contact us today on 027 484 3189
[email protected]
or check out our Fundmanetal marketing website : https://www.fundamentalmarketing.co.nz/services/

24/08/2023

🕶️🐥 Dive into the Sunny Side of Marketing! 🌞

Ready to learn how to make your brand shine as bright as the summer sun? ☀️🌼

Be more like this adorable fluffy chick rocking some stylish shades – because marketing is all about finding your unique flair and standing out in the crowd!

🎯 Target Your Audience: Just like our little chick knows how to attract attention, your marketing should be aimed at the right audience. Understand their preferences, needs, and habits to create tailored campaigns that hit the bullseye!

📸 Picture-Perfect Content: Just like this picture is worth a thousand words, your content should captivate your audience at first glance. Engaging visuals and clever captions are your go-to tools for making an impact.

🤝 Build Relationships: Our chick's cool vibe is all about making connections. Forge meaningful relationships with your customers – respond to their comments, ask for feedback, and show them the human side of your brand.

💡 Innovative Strategies: Who knew a chick in sunglasses could teach us about innovation? Stay on top of marketing trends, experiment with new techniques, and don't be afraid to think outside the box.

So, are you ready to take your marketing game to a whole new level? Let your brand's personality shine just like our stylish chick. Remember, marketing isn't just a strategy – it's an art that you can master!

22/08/2023

This is some of the BNI South Wairarapa, NZ group last night having a social night with in Martinborough.

Everyone was handed the same size canvas and paint and given the same instructions but all with completely different outcomes.

This is what your marketing should look like when you are compared with others in your industry.

People choose who they do business with because of their unique differences and that should be reflected in your own marketing from your social posts, website, logo, car signage, flyers etc.

Don't be tempted to copy others' posts or images.

Show people how you think, who you are and what you will do for them and most of all show them how that is different from everyone else in the room.

Don't aim for the masses aim to find "Your" people.

16/08/2023

Good old Facebook memories.

5 years ago I made the leap to try it out on my own.

Over those 5 years I have not just experienced some challenging times in business but some of the most challenging in my personal life. So probably not the ideal combination.

I look at this picture and then in the mirror and go "damn I've aged" lol

There has been huge set backs but then some glorious wins.

I have grown more business, professional and personal skills and experience in that 5 years then the previous 39. (Yes took me a moment to do the maths)

I have discovered a real joy and passion for wanting to help other small business owners and a healthy loath of managing financial accounts.

I know who I do want to work with, collaborate with and what I need to do to look after me and the businesses and people I don't want to align with and what isn't good for me.

So I sit pondering what do I want the next 5 years to look like and even beyond and where to take things to next?

It is always good to stop and ask your "Why, What and When" regularly when you have a business and as we have learnt in the last few years it's important to be prepared to change and move that if they have changed.

All because you have done things a certain way doesn't mean that's how they should always stay.

Take risks, be bold.

No good success story starts with I did everything right and played it safe.

15/08/2023

Business these days seems to be getting harder and harder.

We all survived COVID and thought the worst would be behind us but then a not so little thing called a recession joined nicely with an upcoming election to real put the extra kick in our guts.

This has really forced majority of everyday New Zealanders to cut back on their spending and now it can be seen across all sectors and is being felt hard by small businesses who have no more rainy day funds left.

As a small business owner as well I understand that spending money on your business and your marketing as much as one of the most important things you should continue with during these times isn't possible for some.

Don't give up.

📫 Post on your social channels
📧 Do a email to your database
🤝 Attend your local networking events

Keep in front of people and keep making offers

01/08/2023

Get a professional website without breaking the bank.

Until the end of August, we are offering $100 off a month for a full 12 months on our start-up and intermediate websites.

Get your website online NOW for only $130+gst a month for a 3-page website.

https://www.fundamentalmarketing.co.nz/services/

30/07/2023

At PR Marketing Solutions, we believe in keeping it simple, effective, and focused on YOU! 💼, Unlike other marketers who push one-size-fits-all strategies, we are a full-service agency dedicated to tailoring marketing solutions to suit your unique business needs.

🎯 Your Success is Our Priority: We understand that every business is different, and that's why we take the time to understand YOUR goals and aspirations. As experts, we work tirelessly to craft a customized marketing strategy that aligns perfectly with your business objectives and budget.

See if we are the right fit for you by booking a FREE 30 min consultation https://calendly.com/d/2j2-jq4-hzq

or for more info: www.prmarketingsolutions.co.nz

27/07/2023

Scams are getting more sophisticated.

This is one that I have forwarded from my clients and even got myself today.

Don't panic it isn't actually Meta.

Always check the email address it has come from. This isn't even a or email address which makes it an easy one to spot.

Don't want to find out what they get access to if you hit that Confirm button 😧

26/07/2023

🐱🧥❄️ "Who says cats can't handle the corporate chill? 😎 Today, as I strutted to the office with my tail held high, I saw my colleagues all bundled up, shivering in their polyester coats. But not me, oh no! I was ready to conquer the world of marketing with my purr-suasive charm and paw-some ideas! 💼🐾

They were all like, 'Jet, are you crazy to go to the office on such a cold day?' And I'm like, 'Hoomans, you underestimate my cool-cat powers!' 😸

Let's be honest, it wasn't just about the work; I also wanted to bask in the warmth of that cozy office radiator. 😅

So, here I am, the one and only, the office cat with a vision, a mission, and a craving for a warm latte (hold the milk, please!). Let's rock this chilly day, meow-keting style! 🎉🎊

20/07/2023

Let me guess, you're doing everything that the "influencers" and "coaches" tell you to do. You're making videos, doing reels, posting like there's no tomorrow, sending out emails, trying AI, ranking on Google, doing ads, not doing ads, creating sales funnels, and designing online programs. You're following all the latest trends and tactics, hoping that something will stick.

But just when you think you've got it all figured out, the platforms decide to update. Suddenly, everything looks different, functions are missing, and new features pop up out of nowhere. And what are you supposed to do? It's enough to make you want to curl up in a corner and cry, or even throw your laptop across the room.

Guess what? We feel your pain. We're in the field of marketing, and those platform changes and constant A/B testing have us tearing our hair out too. The difference is, it's our job to deal with it. We're fortunate enough to have direct contact with Google and Meta as their trusted partners, something the average business owner doesn't have.

Now, don't get us wrong. Those people giving out generic advice are well-intentioned, and some of what they say holds merit. But here's the thing: when it comes to marketing, there's no one-size-fits-all solution. It's crucial to develop your own plan based on specific information about your business, utilizing the individual data that actually exists.

That's why marketers like us still exist. As much as we encourage the DIY spirit, there are times when a little more expertise is needed. Bringing in a professional can not only get you better results but also save you precious time and money. So, if you're tired of crying in the corner and you want a marketing strategy tailored to your business, why not book a free 30-minute discovery call with PR Marketing Solutions? Let's find out if we're the right fit to review your current marketing or take over the day-to-day tasks. Trust us, it's worth it.

https://calendly.com/d/2j2-jq4-hzq
[email protected]

18/07/2023

Are you ready to take the web world by storm? 🌐✨ Well, you're in luck, because we're the go-to gurus for kick-starting your online dreams! 🚀🌈

Welcome to our colourful corner of the internet, where the magic happens. 🎉 Whether you're a budding entrepreneur, a creative soul, or just someone with a brilliant idea, we've got your back!

Picture this: a website that's as unique as you are, tailored to showcase your personality and passion. 🌟 From sleek and chic designs to quirky and whimsical layouts, we've got the creativity flowing like a rainbow river! 🌈🌊

But hey, we're not just about dazzling designs. Our websites are user-friendly, so your visitors will have a blast navigating through your virtual wonderland. 🎢🎪

So why wait? 🤔 Let's dive into this adventure together and make your website dreams come true.

Oh, and did we mention we've got some sweet deals going on right now? 😉💸 Don't miss your chance to snag a fantastic website at an unbeatable price!

Up until the end of August, we will take $100 a month off our Startup and Intermediate Websites available on 12-month plan.

Don't be shy – reach out, and let's make some internet magic! 🌟🌐 Your dream website awaits, and we can't wait to make it happen! 🎊🚀

https://www.fundamentalmarketing.co.nz/services/
[email protected]
027 414 3189

We build websites that are user friendly, visually stunning and the perfect platform your business. Its essential for any business in today's digital age.

13/07/2023

As we are about to start the Matariki Long weekend I feel I am also at a unique time of reflecting on my past, my present and planning for the future.

After many years of looking after everyone else and taking far too much on I am trying to reflect more on myself, what I want and what I want MY future to be.

This is going to include changes in how I work, my health and the relationships I have with others.

It's time to be unapologetically focused on me.

11/07/2023

While you may be tempted to cut your marketing spend right now – DONT.

Times are tough for businesses, and in tough times your marketing needs extra attention. It should be intensified, NOT cut back – which is a common mistake. When the economy is in tough economic times, your prospects tend to cut back on their spending; however, the same number of businesses are all still vying for the prospect's dollars. In other words, the competition heats up.

This means that those who normally do paid ads will likely see an increase in the spend needed to achieve the same number of conversions; further, if they don't increase their spend they'll see a drop in results. Don't stop your ads when you see this happen! This is when you need to closely monitor and optimise your ads.

During this time, large companies are going to massively increase their spend on ads to make sure they saturate the market. Again, don't panic! They need a lot more sales than you do to sustain their business. You need to focus solely on you and your own results. Because those who continue through the hard times with consistent and strong marketing strategies (even without pouring in the extra money for ads) will not only survive the downturns but will recover and have greater growth on the other side.

So, what do you do if you're not a major national or international company with heaps of dough to spend?

1. Do a review of all your current marketing, look at your analytics and look for which tactics are bringing in traffic and which aren't. If you don't know how to do this, then get an expert that you trust to do a marketing review and plan for you. There are many marketers that will do this with the intention of you implementing the recommendations yourself or they can take over and do them for you. Just set clear expectations before you start.

2. Focus on quality not quantity. You want to attract people who are legitimately interested in YOUR products and services – especially when it comes to liking and following your social media posts. Social media works on algorithms using those people. If you have people following you who are not your ideal customer, you'll stuff the algorithm. That means you will need to do paid ads where you manually select a targeted audience to get any reach that will have any benefit to your business.

3. Don't partake in the Let's All support each other and like each other's pages! initiatives that you constantly see in Facebook groups. Why? Because if you don't have a genuine interest in the pages you like and vice versa, you're hurting the business not helping it.

4. Personalise EVERYTHING. YOU need to feature it in your social posts, website etc and have your logo on EVERY post. Maximise your opportunities for brand recognition. You want everything you post to be instantly recognised and associated with your business.

5. Don't despair about the big guys because in these times people prefer to do business with local companies and real people. Customers like to know that buying from you is going to help feed the kids, the dog and the goldfish. So let them into your world. Let them get to know you and your team as well as the business.

6. Add humour! In dark times people love a laugh.

7. Get creative and add more marketing mediums into the mix. Database emails, networking, flyers, local papers, etc.

8. Remember BUYERS go to Google – they don't jump on social media first. Social is for branding and awareness. Think about your keywords and use them to create content for social posts, blogs, newsletters etc as this will help your SEO (helps you come up in Google).

9. On that note, if you have a set ad spend, consider moving more $$ onto Google then social.

If you need help with some marketing advice for your business let us know: http://www.prmarketingsolutions.co.nz/

Does your Business need help with Campaign Management? PRMS offers in-house marketing packages for clients who need a full suite of services.

06/07/2023

You likely have heard of Chat GPT and other AI programmes that have recently flooded the market saying they can design pictures, write a 5000-word essay not to mention do all your content writing for your Marketing but does it?

And is it any good?

Well Yes and No

Like most things when it comes to technology it all depends on the user and how they use it.

The more you give it the better it is but don't ask it to make things funny as this Robot's jokes are worse than any Dad Joke so be warned. (Can tell this will be the first thing you try now lol)

How it works best is if you write the content as you would normally and use it as a tool like Grammarly for example.

It then will reword your content to make it sound more appropriate depending on what you are needing it written for so social media posts, websites, emails, major thesis for example.

Then read it and if you're not totally impressed hit the regenerate button. This will reword what you have asked for again.

Then go and cut and paste the different parts you like the most. This will help ensure the information is still uniquely yours and is likely to get a better response from your readers.

⚠️WARNING⚠️: Don't trust its information as accurately it even comes with a warning as soon as you go in. It can "make facts up" so if it is giving facts always double-check them yourself before publishing.

It is also very Americanised so still pays to run it through your NZ English set Grammarly to make sure it's all tickity boo.

Also if using one of the image AIs be aware that by using it you are agreeing for them to use the image you uploaded which means you may see a version of your image elsewhere down the track.

Chat GPT can be a great tool for those who struggle with writing content or are short on time.