12/06/2025
“Nihao! China” – 2025 World Cultural Heritage Tourism Overseas Promotion Season
“你好!中国”——2025世界文化遗产主题旅游海外推广季
To showcase the cultural characteristics, social customs, and unique tourism resources of regions featuring World Cultural Heritage sites in China, and further enhance international communication through cultural exchange and tourism promotion, the Network of International Culturalink Entities, with the special support of the International Cooperation Department of China’s National Radio and Television Administration and the International Tourism Alliance of Silk Road Cities, will host the “Nihao! China” – 2025 World Cultural Heritage Tourism Overseas Promotion Season from May to November 2025, in collaboration with the cultural and tourism departments (bureaus) of 10 provinces, autonomous regions, and municipalities including Beijing, Tianjin, Hebei, Jiangsu, Shandong, Henan, Guizhou, Gansu, Ningxia, and Xinjiang, as well as the cultural and tourism authorities of 7 cities including Wuxi, Luoyang, Lhasa, Yan’an, Quanzhou, Xinzhou, and Turpan, along with overseas cultural and tourism institutions. During the promotion season, there will be a launching ceremony, along with a series of other activities, including the Global Screening of Themed Videos, Themed Photo Exhibition, Local Cultural and Tourism Resource Showcases, and “Nihao! China” Overseas Promotion Sessions.
为展示中国世界文化遗产所在区域的文化特质、人文风情和旅游资源的独特魅力,进一步以文化交流和旅游推广方式助力各地国际传播能力建设,在国家广播电视总局国际合作司、丝绸之路旅游城市联盟特别支持下,中外文化交流中心联合北京、天津、河北、江苏、山东、河南、贵州、甘肃、宁夏、新疆等10个省区市文化和旅游厅(局)及无锡、洛阳、拉萨、延安、泉州、忻州、吐鲁番等7地文化和旅游主管部门,联动驻外文化和旅游机构,于2025年5月至2025年11月,举办“你好!中国”——2025世界文化遗产主题旅游海外推广季活动。推广季期间将举办启动仪式,并推出主题视频全球展映、主题图片展、地方文化和旅游资源展播、“你好!中国”海外专场推介会等活动内容。