Spread the Word

11/09/2026

Would it help to think of it like this?

Too much choice can be overwhelming. So, we look for something to make our decision easier.

Something that stands out. Something a little different, perhaps.

That’s why in business, you find what makes you you.

It might not be unique, but maybe none of your competitors are leaning into it either.

There’s always a way to get noticed.

To get known for something.

To spread the word about why people should choose you.

But sometimes you just need to take a moment to nail what that is.



P.S. Photo: one of the best egg benes in town from D5 cafe on Port Road.

09/09/2026

🤔 I kind of get why people use AI in business.

It's convenient.

Simple to use.

Free.

And sometimes your caricature does a better makeup job than you do.

But your online presence should help the right people get to know the REAL you, YOUR business, and why YOU are the one they should CHOOSE.

So, if you rely on AI to create content, you need to be careful about the message you are sending.

Because if everyone's content starts to look the same.

The same overloaded posters.

Endless caricatures.

AI logos that don't align with your branding.

Web designs that drive customers to look elsewhere.

Then you aren't saving money.
You are losing customers. And that costs you money.



P.S. We can't unring the AI bell. I just feel you need to be more mindful of how you use it and its real impact on your business.

Photo: Recent rugby game where we retained the Ranfurly Shield. Go Blue. 💙

07/09/2026

If you want to learn to do a better job of spreading the word about your business. You might find this short blog helpful.

I wrote it for my local Chamber of Commerce; however, it applies to everyone in business.

AI is changing how customers find businesses. Discover what Northland business owners need to know to stay visible and trusted, with tools and people alike.

03/09/2026

Variety is the spice of life. And this applies to your feeds, too.

Think about it.

When you scroll, where you are, what you are thinking about, what you need, your interests — all play a role in what you 'like' at that moment.

—> Maybe you just need a laugh.
—> Maybe you are interested in buying something, but not sure who from.
—> Maybe you just saw something that simply piqued your interest.

Those different stages are why content variety matters.

Just like you, people aren't necessarily ready for what you offer — now.

But by showing up in the background, sharing a little of what you do and who you are, and the team behind you — when they are ready, if they resonate with what you are doing — then you're more likely to get that call.

Remember, peeps, you cannot sell a secret.

And if you aren't out there spreading the word about your business, who will they think of first?

You or your local competition?

P.S. Promise no more Queenstown holiday snaps, though I am still clinging to the memory by still wearing the hat I bought down there.

31/08/2026

🔆 Two things you should know when it comes to spreading the word about your business.

1. Social media content can serve different purposes.

One is 'visibility' — it is a numbers game; the more people know about you, the more chances you have of getting shortlisted when they need what you sell. Another is — 'build brand awareness' so that however or whenever they find you, the information they see online is current, relevant and authentically you.

2. Don't expect so much from one post.

It is like going to the gym. You don't get a six-pack from one set of exercises.

Sure, we all want enquiries, but remember, just like when you are scrolling, you don't want or need 'that thing or service' right now — but by being 'on there', when they are ready, they know who to call. You.

So, whatever you are doing right now, it might not be perfect, but you are likely doing more than your local competition. And if you want to stay in the driver's seat but have a monthly check-in — ask about my new 'Social Club' $150 + GST per month (no lock-in contracts, just personalised oversight with a three-month initial trial).

29/08/2026

If you have sports gear that’s in good nick - check this out.

SPORTS GEAR WANTED
Coming to the stadium on Sunday? If you’ve got sports gear you no longer use, bring it along and donate it to the ReSport bin at Gate A.
We’re proud to support the Power of 3 Challenge with ReSport Charitable Trust, helping keep quality sports gear in play and giving more people in our community access to sport, recreation and play.
Every donation makes a difference

27/08/2026

You don't need to post on social media every day. Sometimes, you just need to post when you have something to say.

Like, a big thank you to Andrew from Northland Headstones for the lovely Google Review he just left me today.

What an excellent note to end the week on (surely it is 5 pm somewhere)!

24/08/2026

So, what can I actually help you do better?

Simply put.

Spread the word about your local business.

And by "local business," I don't just mean Whangārei-based ones; you could be anywhere in NZ.

That's because I specialise in helping those of you who rely on 'locals' to make a living.

My work starts with getting your foundations right.

That means your website, social media, Google Business Profile — and your branding, too — to ensure you're painting the right picture and building trust with both the people you are trying to attract — and the AI that is judging whether you're the one to source in its search results.

Once that's nailed.

I can make a plan to keep building momentum that you can either follow yourself or have me along for the ride.

If you know your business could be doing better than it is, we can start with a free chat — either in person or online.

No pressure. No strings.

Just a quick discovery call to see what your biggest challenge is and if I am the best person to help you tackle it.

21/08/2026

Our winter getaway is over so it’s back to reality soon.

No more sleep ins, buffet brekky’s or staff making our bed. 😢

19/08/2026