21/08/2023
👉🏻 IMAGES OR VIDEOS? 👈🏻
This is a frequently asked question among business owners and advertisers who use Facebook & Instagram ads. Experts will tell you to continually test BOTH.
However, what are some things you can consider in testing your images and videos?
📹Videos
✨ Information: Videos can communicate a complex message or showcase a product in more detail within a short amount of time.
✨ Emotion: Videos can evoke emotions through visuals, music, and voiceover, making them powerful storytelling tools.
✨ Engagement: Videos generate higher engagement and are more likely to be shared, increasing your ad's reach.
🖼️Images:
✨ Simplicity: Images are straightforward to produce, edit, and upload, especially if you have high-quality product photos.
✨ Attention: Well-designed images can capture attention quickly without requiring the user to press play or unmute.
✨ Loading Time: Images load faster than videos, providing a better experience for most users.
Final words?
👉🏻Use Videos If: You want to tell a story or showcase a product in action. Videos are effective for visually appealing or complex products and for engaging younger audiences who are accustomed to video content.
👉🏻Use Images If: You have existing high-quality photos to be used, and need to produce creatives more quickly. Images can be highly effective for simple messages, special offers, or showcasing clear product photos.
Follow Unli Leads Media - Travel Agencies Advertising for more tips!
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