
14/06/2025
When Propaganda Was Heroic
It is a proud moment for us Filipinos to be celebrating our 127th Independence Day and more so to writers for most of our founding fathers were writers and journalists.
We can mention Jose Rizal, Graciano Lopez Jaena, Marcelo H. Del Pilar, Antonio Luna, Mariano Ponce, Jose Maria Panganiban, Jose Alejandro, Isabelo delos Reyes, Dominador Gomez, and Eduardo de Lete, they being collectively known as the Propagandists.
Andres Bonifacio, Emilio Jacinto, and Apolinario Mabini also wrote gripping poems and essays though they are known more for their gallantry in action. The first Filipino President Emilio Aguinaldo also wrote his memoirs and had an extensive book collection but also was not included.
The most celebrated among them, of course, is Rizal who wrote two novels that were reprinted by Penguin Books more than a century later, a late tribute not only to the impact of these novels but the literary style of our National Hero.
But it kept us thinking: if these were journalists at this time, would they have flourished?
One, being called Propagandist was already problematic. As Thomas Hanitzsch wrote in his 2010 essay, "Deconstructing Journalism Culture," propagandist journalists are those who are loyal to the ruling powers and elites.
Our propagandists were the opposites. If we go by Janitzsch, our heroes should have been better called as "watchdog journalists" whose role is that of guardians supplying citizens with information to fight the abuse of power and to "arm" them with knowledge to get them out of harm.
So one way to endear our writing heroes is to stop labeling them as propagandists. If not "watchdog journalists," then maybe "patriot journalists."
Also if we gauge their writings on the preferred norm of fairness and balance, the writings of our heroes would not pass.
Why would they be fair and balanced? They were in a revolution. Should they quote their enemies like the frailes and the Spanish government just to make a balanced report? Of course not.
Does that make them propagandists? Not really, if you get into the point of view of their fellow Filipinos at that time. Who were they protecting at then? Not the powers that be or even the big corporations. They are their own publishers and printers.
Even now, journalists are re-considering the concept of fairness and balanced reporting as hallmarks of good journalism.
Bill Kovach and Tom Rosenstiel in their 2001 book, The Elements of Journalism, said that fair, balanced, and impartial are vague terms and no longer considered core terms of the craft.
But Kovach and Rosenstiel added that Rizal and company's role more than 100 years ago of monitoring power and offering a voice to the voiceless still rings true.
Among the purposes of journalism which they compiled in 1997 include:
1) Journalism's first obligation is the truth
2) Its first loyalty is the citizens
5) It must serve as an independent monitor of power
6) It must provide a forum for public criticism and compromise
7) It must strike to make the significant interesting and relevant.
The Propagandists and the K*K (not the Ku Klux Klan) had already shed light on what journalism should truly be and they have given up their lives to prove their point. Now, let us look at the travesty we have made of journalism and take a pause and learn from them anew.
Editorial
Mountain Beacon
June 16, 2025