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SM Job Fair Opens New Opportunities by Equipping Baguio Jobseekers with Future Ready Digital SkillsBAGUIO CITY, Philippi...
21/07/2026

SM Job Fair Opens New Opportunities by Equipping Baguio Jobseekers with Future Ready Digital Skills

BAGUIO CITY, Philippines — In today's rapidly changing job market, finding employment is only one part of the journey. Staying competitive now requires continuous learning, digital adaptability, and the confidence to navigate an increasingly technology driven world.

Recognizing this reality, SM Supermalls, through its SM Job Fair, joined forces with the Department of Information and Communications Technology Cordillera Administrative Region (DICT CAR), through the Information and Communications Technology Literacy and Competency Development Bureau (ILCDB), to provide a free Digital Information Session for jobseekers and fresh graduates at SM City Baguio.

The initiative gathered aspiring professionals from across the region who were eager to strengthen their digital competencies and better prepare themselves for the demands of today's workforce.

Throughout the session, participants explored practical topics including digital literacy and career preparation, information literacy and the eGovPH App, and cybersecurity and cyber hygiene. More than introducing digital tools, the discussions encouraged responsible technology use while helping attendees develop the confidence and awareness needed to thrive in an increasingly connected workplace.

The program reflects how SM Job Fair has grown beyond its traditional role as a recruitment platform. While connecting jobseekers with employers remains at its core, the initiative now places equal importance on equipping Filipinos with skills that support lifelong learning and long term career growth in the digital economy.

"Through our partnership with DICT CAR, particularly the Information and Communications Technology Literacy and Competency Development Bureau, you will gain practical knowledge on digital literacy, the eGovPH App, and cybersecurity. These are skills that continue to grow in importance as our workplaces become more digitally driven," said Jason Peña, Assistant Mall Manager of SM City Baguio.

The success of the information session was made possible through the collaboration between SM Supermalls and DICT CAR under the leadership of Engr. Joe Fernando Bucato, Chief of Technical Operations. Through the ILCDB, the agency continues to expand access to digital education and workforce readiness programs, bringing meaningful learning opportunities closer to communities throughout the Cordillera region.

Participants actively engaged with DICT CAR resource speakers, explored digital platforms designed to make everyday transactions easier, and learned practical strategies for protecting themselves in the online space. For many, the session not only expanded their knowledge but also reinforced the importance of continuously upgrading their skills in an increasingly digital society.

Among them was Laarni Azarcon, who expressed gratitude for the opportunity.

"Thank you to DICT and SM City Baguio for this initiative because it helped us build and enhance our digital skills and literacy. It also taught us how to utilize technology safely and responsibly."

For Olive Montes, the lessons carried a deeply personal significance after previously falling victim to an online scam.

"Gusto ko pong maging aware sa cybersecurity at cyber hygiene, especially since may experience na po akong na scam. I wanted to be more aware of that, and I know these lessons will also help me in my future job applications."

Meanwhile, Emil Diego, a Bachelor of Science in Development Communication graduate from Benguet State University, discovered how digital government services can make everyday transactions more accessible.

"Ang laking tulong ng ganitong activity para maging aware ako sa mga ganitong serbisyo. Meron palang eGovPH app na pwedeng makatulong sa amin at mas mapadali ang transactions with government offices."

Beyond the lessons shared inside the venue, the initiative underscored a broader vision shared by SM Supermalls and DICT CAR: creating more opportunities for Filipinos to build the skills necessary to succeed in an increasingly digital future.

As technology continues to reshape industries and redefine careers, partnerships like these ensure that learning remains accessible, relevant, and responsive to the evolving needs of the workforce. By combining employment opportunities with practical digital education, SM Job Fair continues to empower individuals not only to secure jobs but also to build careers equipped for the future.

With its partnership with DICT CAR continuing to grow, SM Supermalls looks forward to bringing more free digital upskilling initiatives to communities across the country, helping more Filipinos learn, adapt, and thrive in a rapidly evolving world.

And with 90 malls across the Philippines and nine in China, SM Supermalls continues to build destinations that remain relevant, inclusive, and responsive to generations of shoppers, families, entrepreneurs, and communities under its promise of All For You.

SM Supermalls continues to make employment opportunities more accessible by bringing job fairs closer to Filipino communities nationwide. Designed to serve fresh graduates, career shifters, and experienced professionals alike, SM Job Fairs connect jobseekers with employers while fostering workforce development through meaningful partnerships. By integrating career readiness programs and free upskilling initiatives, SM continues to strengthen its commitment to empowering Filipinos and supporting inclusive economic growth.

Some Cities Host Weddings. Baguio Nurtures Them.“If forever had a home in the Philippines, more and more couples are fin...
17/07/2026

Some Cities Host Weddings. Baguio Nurtures Them.

“If forever had a home in the Philippines, more and more couples are finding it among the whispering pines of Baguio.”

Love has always found its way to Baguio.

Long before destination weddings became a trend, before curated mood boards and viral wedding videos filled our screens, couples were already making the journey to the City of Pines. They came not because someone told them to, but because Baguio had a way of slowing time.

There is a reason why so many couples choose to begin forever here.

It is not simply because Baguio is beautiful. It is because the city feels like love itself. Gentle. Timeless. Comforting.

Every corner seems to understand romance.

Morning vows are exchanged beneath skies brushed with mountain mist. Afternoon receptions unfold in gardens kissed by cool winds. Evenings end beneath blankets and fairy lights as families laugh, friends raise their glasses, and music drifts through the crisp highland air.

A wedding here never feels hurried.

It feels lived.

That is why Baguio has quietly become the wedding capital of Northern Luzon. Not through grand campaigns or carefully crafted slogans, but because everything a couple hopes to find already exists within the city.

The cool climate offers comfort instead of exhaustion. Towering pine trees provide nature’s own cathedral. Mountain landscapes create breathtaking backdrops that no stage designer could ever imitate. Modern roads have made the city more accessible than ever, allowing families from across Luzon to gather without sacrificing the charm of a destination celebration.

Yet what truly sets Baguio apart cannot be measured by geography alone.

It is its people.

The city has cultivated an extraordinary community of creatives who understand that weddings are not events to be managed. They are stories to be told.

Florists carefully arrange blooms that speak without words. Photographers patiently wait for the perfect beam of mountain light. Designers transform dreams into gowns. Musicians rehearse songs that will forever remind two people of the day they became one. Chefs create meals that become part of family traditions retold for generations.

Every wedding becomes a collaboration between hearts dedicated to making another heart’s happiest day unforgettable.

Today, weddings are no longer defined by ceremonies alone.

They have become experiences.

Families travel together days before the celebration. Friends discover cafés tucked between pine covered streets. Guests explore heritage sites, enjoy local cuisine, and create memories long before the bride walks down the aisle.

The wedding lasts a day. The experience lasts forever.

It is precisely this growing reputation that made the recently concluded Bridal Expo Baguio 2026 far more than another industry gathering. It became a heartfelt celebration of everyone who quietly works behind the scenes to turn love stories into lifelong memories.

Held at the Newtown Convention Center, the three day expo welcomed visitors from ten in the morning until eight in the evening, bringing together an impressive 120 booths and 160 exhibitors. It became one of Northern Luzon’s largest gatherings of wedding professionals, where inspiration met craftsmanship and where dreams slowly took shape with every conversation.

The event itself reflected what Baguio has always done best, bringing people together.

Made possible through the collaboration of Philtrade Exhibits and Newtown Plaza Hotel, the expo stood as proof of what can happen when vision meets community. Rather than simply creating a marketplace for wedding suppliers, the organizers created a space where local creativity could flourish and where couples could see, feel, and imagine the countless possibilities waiting for their own celebration.

Behind that vision were people whose dedication transformed an idea into an experience.

Dr. Marybeth Yu So has long championed initiatives that uplift local businesses and creative industries, believing that meaningful opportunities strengthen communities. Alongside her, Nathan Barroga, Group General Manager of Newtown Plaza Hotel, helped ensure that every visitor experienced not only hospitality but genuine warmth, reflecting the welcoming spirit that Baguio is known for.

Working closely with them was Mr. Ignacio Caluyo of Philtrade Exhibits, whose commitment to creating opportunities for entrepreneurs and creative professionals helped bring together one of the region’s most diverse collections of wedding experts. Supporting the initiative was Architect Don Jardonil, whose dedication helped shape an event where functionality, elegance, and community seamlessly came together.

Walking through the convention center felt less like shopping for a wedding and more like stepping into the pages of someone’s future.

At the Bridal Makeup Showcase, aspiring brides watched some of Baguio’s finest hair and makeup artists transform faces with remarkable care and artistry. Every brushstroke demonstrated that bridal beauty has never been about perfection. It has always been about helping someone feel completely herself on the most meaningful day of her life.

Nearby, melodies floated through the venue during the Music and Lyrics showcase.

Musicians Nikko Ibasan, Darwin Samson, Jirah Guzman, and Nestor Abellera reminded everyone that weddings are remembered not only through photographs but through songs. Years from now, when a familiar melody begins to play, it will carry a couple back to that quiet moment when they first danced as husband and wife.

Then came fashion.

The Grand Bridal Fashion Show transformed the runway into a celebration of elegance, craftsmanship, and imagination. Every gown told a different story. Some embraced timeless romance while others reflected modern sophistication, yet all carried the same purpose of making someone feel extraordinary during one of life’s most unforgettable moments.

Perhaps the evening’s most moving presentation was Cordilleran Couture.

Rather than treating indigenous weaving traditions as artifacts of the past, Cordilleran designers reintroduced them as living expressions of identity and love.

Designers Avelyn Calayo, Mary Grace Balacdao, Ginalyn Brown Lee, Tayac, Kristoffer Tabili, and Marissa Mabalot Bomogao showcased collections that gracefully blended traditional weaving with contemporary bridal fashion. Indigenous textiles found new life in flowing silhouettes, intricate details, and refined craftsmanship, proving that heritage can evolve without losing its soul.

Their creations reminded everyone that culture is not preserved by locking it away.

It is preserved by allowing it to become part of today’s celebrations.

Beyond the runways and showcases, the expo reflected the remarkable depth of Baguio’s wedding community.

Couples explored venues, hotels, caterers, grazing tables, dessert stations, sweet corners, mobile bars, coffee stations, wine walls, whiskey trolleys, slushie counters, event stylists, floral designers, bridal designers, photographers, musicians, wedding car providers, photobooths, souvenir makers, lighting specialists, sound engineers, and cake artists.

Every booth represented a family business, a dream, or years of quiet dedication to a craft.

Every conversation carried the possibility of becoming part of someone else’s happiest memory.

Perhaps that is what makes Baguio different.

Its greatest wedding venue has never been a ballroom.

It has always been its people.

The city understands that weddings are built not only with flowers and fabric but with kindness, patience, creativity, and countless hands working together behind the scenes so that one couple can experience a day they will remember for the rest of their lives.

Weddings begin with a single question.

“Will you marry me?”

But in Baguio, they begin much earlier.

They begin with morning fog drifting through the pines. They begin with the steady hands of weavers preserving generations of tradition. They begin with musicians rehearsing love songs, florists arranging blooms, photographers waiting for golden light, chefs preparing family feasts, and dreamers who quietly pour pieces of themselves into celebrations they may never personally remember, but their couples always will.

If Bridal Expo Baguio 2026 reminded us of anything, it is that Baguio is no longer simply a place where people come to celebrate love.

It is a place where love is gently cared for, thoughtfully crafted, and finally given a home.

It is where forever begins.

Designed Local, Keeping Global: Where Cordillera Wore Its StoryCelebrating the 39th Cordillera Day, the 3rd Designed Loc...
16/07/2026

Designed Local, Keeping Global: Where Cordillera Wore Its Story

Celebrating the 39th Cordillera Day, the 3rd Designed Local, Keeping Global Fashion Show proved that fashion can preserve culture, empower communities, and inspire a new generation of creatives.

The lights dimmed as the first model stepped onto the runway inside Venus Parkview Hotel. Wrapped in garments that blended traditional Cordilleran textiles with contemporary design, each walk became more than a display of fashion. It became a celebration of identity.

Held in celebration of the 39th Cordillera Day, the 3rd Designed Local, Keeping Global Fashion Show reminded its audience that culture is not only preserved through history books and museums. It lives through art, craftsmanship, music, and fashion.

Organized by the Fashion Designers Alliance Cordillera (FADAL) under the leadership of President Andrew Demot Visaya Jr., Secretary Ayra Costan Longsiab, and the guidance of Regional Director Julienne Paran, the event showcased the growing strength of the region’s creative community. Their vision extended beyond producing a fashion show. They created a platform where local designers, artists, and aspiring talents could grow together.

Benguet’s Vice Governor, Hon. Marie Rose T. Fongwan Kepes, served as the key note speaker and shared her message of inspiration for the creative industry’s continuous development.

The event also reflected the dedication of their designers namely Prince Miranda, Maridel Essalley, Febylyn Finnek, Mary Grace Zapanta, Avelyn Calag, Muquiat Sacbat Padong, and Premetevo Veloria II, whose involvement helped bring the celebration to life.

One of the evening’s greatest achievements was providing more than 60 aspiring models with the opportunity to experience a professional runway. For many, it was their first time stepping under the spotlight, some even coming all the way from Pangasinan.

More importantly, it became an opportunity to build confidence, develop discipline, and discover new possibilities within the creative industry.

Fashion events like these do more than showcase beautiful collections. They nurture future designers, photographers, stylists, makeup artists, choreographers, content creators, and entrepreneurs. Every successful runway is the result of countless creative minds working together.

The theme, Designed Local, Keeping Global, perfectly captured the spirit of the evening. It demonstrated that something deeply rooted in Cordilleran heritage can also resonate beyond the region. Authenticity does not limit creativity. Instead, it gives local artistry its greatest strength.

The event also highlighted the importance of collaboration. Through the partnership of Venus Parkview Hotel and the support of Congressman Mauricio Domogan and the Baguio Community Action Center (BCAC), the fashion show became an example of how government, private institutions, and community organizations can work together to strengthen the region’s creative industries.

As Baguio continues to grow as a center for creativity, events like this contribute to a larger movement that supports artisans, weavers, designers, hospitality, tourism, media, and local businesses. Fashion becomes more than personal expression. It becomes a driver of culture, livelihood, and regional pride.

The final walk was met with applause, but the impact of the evening reached far beyond the runway. Young creatives gained experience. Designers found new audiences. Communities celebrated their heritage in a way that felt fresh and relevant.

Fashion trends may change with every season, but culture endures. As long as designers continue creating, artisans continue weaving, communities continue supporting one another, and organizations like FADAL continue opening doors, the Cordillera will continue wearing its heritage proudly for the world to see.

SM Job Fair, DICT-CAR offer free digital skills training for jobseekers at SM City BaguioBAGUIO CITY, Philippines — Find...
16/07/2026

SM Job Fair, DICT-CAR offer free digital skills training for jobseekers at SM City Baguio

BAGUIO CITY, Philippines — Finding employment today requires more than submitting resumes and attending interviews. As workplaces become increasingly digital, employers are looking for applicants equipped with practical technology skills alongside professional qualifications.

Recognizing this shift, SM Supermalls is expanding the role of its SM Job Fair beyond employment matching by partnering with the Department of Information and Communications Technology Cordillera Administrative Region (DICT-CAR), through its Information and Communications Technology Literacy and Competency Development Bureau (ILCDB), to provide free digital skills training for jobseekers and fresh graduates.

On July 18, 2026, aspiring professionals are invited to a free Information Session for Jobseekers and Fresh Graduates at SM City Baguio from 12:30 p.m. to 3:00 p.m. The learning session aims to strengthen participants’ digital competencies and improve their readiness for today’s technology driven workplace.

Participants will gain practical knowledge in three key areas:

• Digital Literacy and Career Preparation for Fresh Graduates and Jobseekers

• Information Literacy and the eGovPH App

• Cybersecurity and Cyber Hygiene

The program is open to jobseekers, fresh graduates, and individuals seeking to enhance their digital capabilities. Only 100 slots are available on a first come, first served basis.

By integrating digital upskilling into its employment initiatives, SM Job Fair continues to evolve as more than a recruitment platform. Through strategic collaborations with government agencies such as DICT-CAR, SM is creating opportunities that help Filipinos build future ready skills while connecting them with potential employers.

“Today’s workforce requires more than just job opportunities. It also requires continuous learning,” said Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls. “Through SM Job Fairs, we continue to create opportunities where Filipinos can not only connect with employers but also gain future ready skills through meaningful partnerships with government agencies like DICT-CAR.”

The initiative is implemented in partnership with DICT-CAR’s Information and Communications Technology Literacy and Competency Development Bureau, which continues to promote digital literacy and workforce readiness by bringing accessible learning opportunities closer to communities across the region.

For many participants, the program provides access to specialized training that is often difficult to obtain.

“As a contractual employee, opportunities for specialized training are often limited, so I’m grateful that SM Job Fair and DICT made this program free and accessible. In today’s digital world, learning digital forensics and cybersecurity is becoming increasingly important, and this training gave me practical knowledge that I can immediately apply in my work,” said Kahlil Brensy Servidad, Senior IT Support Specialist at the Department of Environment and Natural Resources.

The training also resonated with professionals outside the information technology sector.

“As an accountant, I’m trained to identify anomalies in financial records, and I realized cybersecurity follows the same principle of recognizing unusual patterns in digital systems. This training helped connect my professional background with ICT, and holding it in a mall made learning much more accessible,” said Jose Giovanni G. Quitiongco, a Certified Public Accountant from the City Government of Pasig.

Students likewise welcomed the opportunity to learn directly from industry practitioners.

“There are practical skills that aren’t always taught in school, so I joined this session to gain real world knowledge and prepare for my future career. Learning directly from industry professionals gave me valuable insights that complement what we learn in the classroom,” said Resma Valerie Dela Cruz, a Bachelor of Science in Information Technology student majoring in Multimedia Arts at Informatics College Manila.

The strong interest in the program reflects the growing demand for accessible learning opportunities that equip Filipinos with the skills needed in an increasingly digital economy. By combining employment opportunities with free digital upskilling, SM Job Fair continues to empower communities through career access, lifelong learning, and workforce development.

Interested participants may register by scanning the QR code posted on the official SM City Baguio page. Early registration is encouraged as available slots are limited.

About SM Supermalls Job Fairs

SM Supermalls, one of Southeast Asia’s leading mall developers, continues to bring employment opportunities closer to Filipinos through accessible job fairs held across its malls nationwide. Designed to serve fresh graduates, career shifters, and experienced professionals, SM Job Fairs connect applicants with employers while fostering workforce development through strategic partnerships. Beyond providing a venue for recruitment, the program serves as a platform for empowerment, helping build a more skilled, competitive, and inclusive Filipino workforce.

How an SM Scholarship Opens Doors to Dreams, Purpose, and PossibilityEvery dream begins with a single opportunity.For co...
03/07/2026

How an SM Scholarship Opens Doors to Dreams, Purpose, and Possibility

Every dream begins with a single opportunity.

For countless Filipino families, earning a college degree is not simply a milestone. It is a dream often built on sacrifice, resilience, and hope. Yet for many deserving students, financial challenges can make that dream feel just beyond reach.

Sometimes, however, one opportunity is all it takes to change the course of a life.

Through the SM Scholarship Program, thousands of young Filipinos have found more than financial assistance. They have discovered confidence, purpose, and the chance to build a future they once only imagined.

For Ivy Concepcion, that opportunity became the foundation of a life she now proudly lives.

Years ago, Ivy walked into SM City Baguio as a scholar carrying textbooks, ambitions, and the determination to finish her degree in Civil Engineering. Today, she walks through the very same mall wearing a different badge, not as a student, but as a Tenant Relations Officer, serving the company that once believed in her dreams.

It is a full circle story that proves the greatest investments are often made in people.

"Natulungan ako na makapag graduate sa gusto kong course na Civil Engineering. Super grateful kasi natulungan kami ni SM na maitaguyod yung buong college ko. Hindi lang iyon, natulungan niya din ako na magkatrabaho," Ivy shared with heartfelt gratitude.

Looking back, Ivy recalls how the scholarship eased the financial burden carried by her family. It gave her the freedom to focus on learning instead of worrying about expenses, allowing her to chase opportunities that once felt impossible.

Today, every working day is a reminder that someone believed in her potential long before she achieved success herself.

Her journey stands as living proof that when education is supported, lives are transformed.

While Ivy reflects on a dream fulfilled, another young dreamer is only beginning to write her own story.

Rose Atelba, one of the newest recipients of the SM Scholarship, represents a new generation of students whose futures are filled with promise. Like many scholars before her, she carries not only her own aspirations but also the hopes of her entire family.

For Rose, the scholarship is more than educational assistance. It is a chance to rewrite her family's future.

"As an SM Scholar, pagbubutihin ko po ang pag aaral ko at maging inspiration sa ibang kabataan na wala ring pang paaral. Huwag po tayong tumigil kahit ano man ang pagsubok na dumating sa atin kasi there is always another blessing."

Her words reflect the quiet determination shared by many young Filipinos who believe that education remains the most powerful bridge toward a better tomorrow.

Behind every scholar, however, is a family quietly cheering from the sidelines.

For Rose's father, watching his daughter receive the scholarship was a moment filled with relief, gratitude, and renewed hope. Like countless Filipino parents, he dreams of seeing his child finish school and build a life filled with opportunities that were once difficult to imagine.

His pride is not measured by financial assistance alone. It is measured by the reassurance that his daughter's dreams can continue moving forward.

These stories reveal the true heart of the SM Scholarship Program.

It is not simply about funding education. It is about opening doors that may have once seemed permanently closed. It is about creating opportunities that ripple far beyond the classroom, reaching families, communities, and eventually the nation itself.

According to Ar. Jerico Bernardo, Mall Manager of SM City Baguio, investing in education is one of the most meaningful ways to help communities flourish.

"Through initiatives like this, we are not only supporting individual scholars but also contributing to the development of future professionals and leaders who will eventually drive progress in the community."

Every scholar represents more than academic success. They represent future engineers, teachers, entrepreneurs, healthcare workers, innovators, and community leaders who will one day give back to the very communities that believed in them.

From Ivy, whose scholarship journey came full circle, to Rose, who now begins hers with hope in her heart, these stories remind us that opportunity has the power to change more than one life.

It changes families.

It strengthens communities.

It inspires generations.

As Baguio's most loved mall, SM City Baguio continues to champion programs that empower students, uplift families, and create pathways toward brighter futures.

Because sometimes, all it takes is one opportunity to unlock a dream, one act of generosity to transform a life, and one story to inspire thousands more.

One Move at a Time: How a Chess Tournament at SM City Baguio Strengthened Community and Family BondsAt the heart of SM C...
22/06/2026

One Move at a Time: How a Chess Tournament at SM City Baguio Strengthened Community and Family Bonds

At the heart of SM City Baguio, where people from all walks of life come together, an atmosphere of quiet concentration recently filled the halls, not from shoppers rushing from one store to another, but from chess players carefully contemplating their next move.

More than a competition, the Chess Tournament at SM City Baguio became a celebration of strategy, lifelong learning, and meaningful human connections, bringing together players of different ages who share a common love for the timeless game.

Across rows of chessboards, young beginners sat alongside seasoned competitors, each immersed in a battle of patience, discipline, and critical thinking. Every move carried purpose, every decision reflected careful calculation, and every match showcased the enduring appeal of a game that continues to transcend generations.

As chess steadily gains momentum in Baguio City, tournaments like these are becoming more than sporting events, they are evolving into community spaces where passion is nurtured and relationships are strengthened.

The growing participation reflects a larger story unfolding in the city, chess is no longer simply a recreational pastime but a thriving movement that encourages intellectual growth, sportsmanship, and intergenerational learning.

Among those who embodied the spirit of the tournament were father-and-daughter duo Romel and Mary Grace Valdez.

For Romel, chess has always represented something deeper than competition. It has become a meaningful way to impart life lessons to his daughter, teaching patience, discipline, resilience, and strategic thinking while creating opportunities for quality time together.

What began as casual games at home eventually blossomed into a shared passion that strengthened their bond over the years.

For Mary Grace, a Batang Pinoy Gold Medalist, the chessboard has become a space where growth and family intersect. While she brings determination and a competitive mindset into every match, she treasures the moments spent learning and competing alongside her father even more.

Their presence at the tournament served as a reminder that some of life’s most valuable victories are not measured by trophies alone, but by the memories created through shared experiences.

Throughout the event, moments of sportsmanship unfolded naturally. Opponents exchanged handshakes after every match, words of encouragement were shared between rounds, and camaraderie quietly flourished among participants.

It was a reflection of a community that understands that true excellence lies not only in winning, but also in respecting the people who sit across the board.

Ultimately, the tournament highlighted the growing role of chess in shaping Baguio’s vibrant community life. It continues to provide a platform where individuals of all ages can challenge themselves intellectually, connect with others, and cultivate a lifelong passion within a supportive environment.

As Baguio’s most loved mall, SM City Baguio remains more than just a destination, it continues to be a place where passions are discovered, communities are strengthened, and meaningful stories are created.

Because sometimes, the most powerful connections begin with a single move.

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