12/08/2024
If you’ve spotted the term “UGC creator” on your TikTok or Instagram feed, you’re not alone.
UGC creators are a new type of marketing tactic, changing how brands leverage traditional UGC. So, what is a UGC creator, why are they valuable to brands, and how do you become one?
Historically, UGC (user-generated content) has been defined as content created organically by a brand’s followers or consumers — that is then shared by the brand on its own accounts.
Brands love UGC and for good reason — a 2021 study revealed that 80% of respondents said UGC highly impacts their purchasing decisions. A UGC creator is a content creator who specifically creates content that looks like UGC — but it's been paid for.
“Unlike influencers who need to grow their community before they start working with brands, UGC creators don’t need tons of followers nor are they obligated to show their face."
So if you are planning to become a UGC Creator and don't know where or how to start? How you will grow your audience and engagement? DM us! We can help you🫶
We have a community group that shares insights and thoughts for content creation, engaging in each accounts. If you want to be part of our growing community, feel free to DM us🤗
(Info and words from later.com)
