17/11/2022
๐ ๐๐ค๐ข๐ฅ๐ฅ๐ฌ ๐๐ฏ๐๐ซ๐ฒ ๐๐จ๐๐ข๐๐ฅ ๐๐๐๐ข๐ ๐๐๐ง๐๐ ๐๐ซ ๐๐ฎ๐ฌ๐ญ ๐๐๐ฏ๐
๐ ๐ด๐ฐ๐ค๐ช๐ข๐ญ ๐ฎ๐ฆ๐ฅ๐ช๐ข ๐ฎ๐ข๐ฏ๐ข๐จ๐ฆ๐ณ ๐ค๐ข๐ฏ ๐ฃ๐ฆ ๐ข ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ฆ๐ณ, ๐ข ๐ด๐ต๐ณ๐ข๐ต๐ฆ๐จ๐ช๐ด๐ต, ๐ข ๐ค๐ฐ๐ฑ๐บ๐ธ๐ณ๐ช๐ต๐ฆ๐ณ, ๐ข ๐ฅ๐ฆ๐ด๐ช๐จ๐ฏ๐ฆ๐ณ, ๐ข๐ฏ๐ฅ ๐ข ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐ด๐ฆ๐ณ๐ท๐ช๐ค๐ฆ ๐ณ๐ฆ๐ฑ๐ณ๐ฆ๐ด๐ฆ๐ฏ๐ต๐ข๐ต๐ช๐ท๐ฆ ๐ด๐ฐ๐ฎ๐ฆ๐ต๐ช๐ฎ๐ฆ๐ด ๐ข๐ญ๐ญ ๐ช๐ฏ ๐ฐ๐ฏ๐ฆ ๐ฅ๐ข๐บ. ๐๐ด ๐ด๐ฐ๐ฎ๐ฆ๐ฐ๐ฏ๐ฆ ๐ธ๐ฉ๐ฐ ๐ญ๐ฐ๐ท๐ฆ๐ด ๐ข ๐ค๐ฉ๐ข๐ญ๐ญ๐ฆ๐ฏ๐จ๐ฆ, ๐ต๐ฉ๐ข๐ต ๐ท๐ข๐ณ๐ช๐ฆ๐ต๐บ ๐ช๐ด ๐ฐ๐ฏ๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ต๐ฉ๐ช๐ฏ๐จ๐ด ๐ต๐ฉ๐ข๐ต ๐ง๐ช๐ณ๐ด๐ต ๐ฅ๐ณ๐ฆ๐ธ ๐ฎ๐ฆ ๐ต๐ฐ ๐ธ๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ ๐ช๐ฏ ๐ด๐ฐ๐ค๐ช๐ข๐ญ.
๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง
At its core, social media is a communication platformโso as a social media professional, itโs important to have strong communication skills that can flex to fit any platform, media, character count, or audience.
โ๏ธ ๐ช๐ฟ๐ถ๐๐ถ๐ป๐ด
While many skills can help get your message across on social, the core of communication always comes back to the written word.
The best social media managers are excellent copywriters and sparkling digital conversationalists who not only embody but enhance, their brand's voice on social.
๐ ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ
Differentiation is one of the biggest challenges for brands in the saturated social media space. Every social media manager wants to create content thatโs exciting, valuable, and buzz-worthy, but it takes creativity to come up with ideas that stand out.
๐ผ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด
To create a social strategy with business impact, itโs important to build an understanding of digital marketing approaches email, events, lead generation, PR, and more. This knowledge will help you position social within the larger context of how your brand connects with its customers, drives sales, and ultimately generates revenue.
๐ค ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฐ๐ฎ๐ฟ๐ฒ
Customer care is a social media skill that combines customer service, people skills, and an eye for uncovering opportunities. Developing a social customer care strategy is an integral part of being a social media manager.
๐ ๐ ๐ฎ๐ธ๐ถ๐ป๐ด ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป๐
One of the core tenets of social media is being inherently social. This means that establishing and building digital relationships is still a core aspect of any social media managerโs approach. Everyone has a different comfort and skill level when it comes to connection and engagement. As a social media manager, get comfortable experimenting, honing your brand voice, and understanding the landscape of how playful or risk-taking you can be.
โฉ ๐๐ด๐ถ๐น๐ถ๐๐
The ability to quickly pivot and react to a new trend, opportunity, or crisis is an indispensable social media skill. Every day, being agile and flexible can help you decisively respond to a frustrated customer (or an appreciative superfan) in equally empathetic and personalized ways.
Do you already have a Social Media Manager? Are these skills found on your SMM?
Try me Book a call with me
https://calendly.com/dimaculanganf26/30min