27/10/2024
Case Study: How We Helped a Client Reach Premium Customers and Achieve 50x ROAS 🚀
Let’s face it—many of us dream of attracting “premium” customers, the ones who have the budget for high-ticket items and aren’t scared off by a price tag. But how exactly do you find customers who see the value and are ready to invest? Here’s a look at the simple but powerful tactics we used to help one of our clients achieve a massive 50x Return on Ad Spend (ROAS) by reaching the right people. Let’s dive in:
1. Targeting the Right Audience 🎯
When it comes to high-ticket items, you’re not looking to reach everyone. It’s all about narrowing down to people with the right age, interests, and spending habits that align with your brand.
How We Did It:
For our client, who sells luxury watches, we focused on audiences interested in brands like Rolex and Tag Heuer, and lifestyle markers like “business class travel” and “luxury hotels.” This way, we reached a smaller but highly interested audience that’s more likely to value premium quality, maximizing every peso spent.
2. Showcasing Value, Not Just Price 💎
High-ticket customers aren’t just buying a product—they’re investing in an experience. Instead of pushing discounts or sales, our ads highlighted how the product adds to the customer’s lifestyle and well-being.
How We Did It:
For a high-end skincare line, our ads zoomed in on benefits like long-lasting results and premium ingredients, showing how the product could rejuvenate skin and improve quality of life. Rather than shouting “on sale!” we emphasized why this product was worth the investment, helping premium buyers see the value.
3. Creating Engaging, High-Quality Content 📸
First impressions count, especially for premium items. High-quality visuals and thoughtful content help your brand stand out and attract customers who value quality.
How We Did It:
For our client selling luxury bags, we showcased the fine details, like the craftsmanship and unique designs, through professional photography. We included testimonials like “Worth every peso!” and photos of real customers using the bags, giving the brand an exclusive and trustworthy image that resonated with high-end buyers.
These steps helped our client connect with people who genuinely valued their product, achieving an impressive 50x ROAS.
Key Takeaway: If you want to attract premium buyers who care about quality over price, start by refining your targeting, highlighting the product’s true value, and presenting it in a way that reflects its worth. A few focused moves can make all the difference in bringing in the customers who appreciate what you offer and are ready to invest.
