Coined after the ancient town criers, UMALOHOKAN, the official student publication of the University of Cebu-Banilad has taken the name by heart and practice. Dating back to when barangays designate their own information officers, the town criers walk barefooted and heart-strong altogether with pride and passion which mirrors the universityโs goal and purpose in heightening the standard of campus
journalism. Standing tall, fuelled with confidence, knowing well the power that knowledge holds, he travels across towns announcing all relevant news and information which greatly concerns his townโs men
UMALOHOKAN formerly known as "The Thumb," debuted in 2018, coupled with its preceding constituents. When it first started, the organization faced a colossal challenge and a period of troubled waters that led to the conclusion of the publication's voyage. Thereafter, "The Thumb" vanished from the map and turned two years without being heard or seen. But in 2019, "The Thumb" eventually wakes and gets back on track to carry on from where it left off, much to how a rainbow emerges after a rainstorm. With its new appearance, it delightfully blooms like a flower in the winter as UMALOHOKAN. After having to wind up, UMALOHOKAN hailed as the organization's rebirth.
