23/06/2022
A Few Things to Consider
The fashion industry encompass many different smaller and more niche industries. Often people think of it as just retail/online stores, design houses and brands, and fashion magazines. However, there are other craftspeople and industries in the manufacturing of clothes. Most obviously, there are those that make and sell fabric and notions, but there are also flower makers, embroiders, seamstresses/tailors, and many others. When it comes to fashion shows and fashion marketing there are models, stylists, hair stylists, make-up artists, model agents, photographers, and a host of other non-fashion business that all make up a larger fashion eco-system.
Like a lot of industries particularly those that are consumer focused, change happens fast and constantly. The industry and the consumer is constantly evolving. Fashion retailing is no longer just large fashion houses, fashion magazines, and retail stores/catalogs but evolved first with TV channels that sold many goods including fashion, and then with the Internet and online retailing.
The rise of the Internet has impacted all parts of the fashion industry, not just the selling end of the industry. It has a role in supply chains, advertising, communications, brand awareness, etc. and blurred the line between business and consumer. Social media channels have not just become important to the selling of fashion but also as part of forecasting and determining future trends. Bloggers and other influencers may help sell products, but can also be used by "Fashion Forecasters" looking for what's next by looking at Instagram, other social media channels, and street-style blogs.
Below are just a few of the discussion to be aware of. Searching for articles in full-text databases and on the Internet for reports as well as articles is a good way to understanding the new trends in the industry.