02/08/2026
From Cebu to the National Spotlight: Global Pacific Showcases Homegrown Excellence at WOFEX 2026
Thousands of professionals from the food, hospitality, and culinary industries gathered at the SMX Convention Center from July 29 to August 1 for WOFEX 2026, the country's premier food and beverage trade exhibition. The four-day event brought together industry leaders, suppliers, chefs, restaurateurs, hotel operators, and entrepreneurs eager to discover the latest innovations shaping the future of food service.
Among this year's standout exhibitors was Global Pacific, a company that proudly traces its roots to Cebu and has steadily evolved into one of the Philippines' most trusted food service partners.
A Cebu-Born Success Story
Established in 2009 by a group of Cebuano entrepreneurs, Global Pacific started with a single butter product and a vision to support the growing needs of the local food industry. Over the years, the company has expanded far beyond its humble beginnings, becoming a nationwide distributor serving restaurants, hotels, cafés, bakeries, and institutional kitchens across the Philippines.
Today, Global Pacific represents an impressive portfolio of internationally recognized brands while simplifying procurement for food businesses through its nationwide distribution network and centralized ordering system. This allows customers to source multiple premium products through one reliable partner, making operations more efficient and consistent.
Bringing the World's Best Brands to WOFEX
At WOFEX 2026, Global Pacific introduced visitors to a diverse lineup of globally respected food service brands.
The showcase featured professional dairy solutions from Arla Pro, premium sauces and condiments from Kraft Heinz, high-quality baking ingredients from Italy's Master Martini, Indonesia's popular cheese brand Prochiz, Malaysian chocolatier Beryl's, Belgium's Banquet d'Or, Australia's premium beef producer TEYS, and Speculoos by La Ricetta.
The company also highlighted its own proudly developed brands—Bravo and Sunny Farms—created specifically to address the evolving needs of the Philippine food service market.
Partnerships Built on Trust
Beyond distributing products, Global Pacific has earned the confidence of international partners through years of collaboration and mutual growth.
Errol Rivera, Country Manager for Martini Professional Philippines, emphasized the strength of the partnership.
"Martini Professional and Global Pacific have built a strong partnership over the years based on transparency and collaboration. Our shared openness to new ideas and commitment to serving customers have made the relationship both effective and productive."
This collaborative approach has enabled Global Pacific to continuously introduce products and solutions that meet the changing demands of the local market.
Innovation Driven by Customer Needs
For Global Pacific, innovation begins with understanding the people it serves.
According to Louren Chua-Sy, Marketing Manager for Bravo and Sunny Farms, staying connected with customers has become the company's biggest advantage.
"One of the things I appreciate most about Global Pacific is how quickly we can respond to the needs of our customers. Because we're constantly listening to operators and staying close to the market, we're able to turn ideas into practical solutions much faster. That's what excites me about our own brands—we create solutions that help our customers succeed."
By gathering real-world feedback from chefs, restaurant owners, and food entrepreneurs, the company continues developing products tailored to the Philippine market.
Sharing Knowledge Beyond Products
Global Pacific's presence at WOFEX extended beyond product displays.
Throughout the exhibition, the company organized educational cooking demonstrations featuring some of the country's respected culinary professionals. These live sessions offered practical techniques and business insights designed to help operators improve both food quality and profitability.
One of the crowd favorites featured Chef Bruce Lim, who demonstrated steak preparation using premium TEYS beef. During the session, he showed how similar cooking techniques could maximize both premium ribeye cuts and more affordable oyster blade selections, giving restaurant owners greater flexibility in menu planning.
"The quality of the beef and where it's sourced will always influence the final result. With quality meat and the right technique, operators can confidently build menus that offer both premium and value options without compromising the dining experience," Chef Bruce shared.
The demonstration reinforced an important takeaway for food businesses: exceptional dining experiences are achieved through both quality ingredients and skilled ex*****on.
Strengthening Global Connections
Global Pacific's commitment to understanding the Philippine market has also attracted the confidence of international manufacturers seeking long-term growth in the country.
Andrew Wisnu Sadeli of Prochiz praised the partnership.
"Working with Global Pacific has been a great experience because of their professionalism, responsiveness and deep understanding of the Philippine food service industry. Through the partnership, we've gained valuable insights into the local market while working closely with customers to develop products and recipe solutions that truly address their needs."
The collaboration reflects Global Pacific's role not only as a distributor but also as a bridge between global food brands and Filipino businesses.
Creating Experiences That Customers Remember
As WOFEX 2026 concluded, discussions throughout the exhibition centered on one common reality: the food service industry continues to face rising operating costs, changing consumer preferences, and increasing competition.
Despite these challenges, industry leaders agreed that businesses willing to innovate while maintaining exceptional customer experiences will continue to thrive.
Chef Buddy Trinidad, President of the Pastry Alliance of the Philippines, encouraged entrepreneurs to balance operational efficiency with meaningful customer engagement.
"Yes, be mindful of your pricing. Be mindful of your portions. Be smart with your ingredients. Those are all important. But at the end of the day, people come back because of the memories you create and the emotional connection they have with your business. There are many places serving great food today. What customers remember is how you made them feel."
His message echoed the same philosophy that has guided Global Pacific since its beginnings.
From Cebu to the National Stage
What started as the vision of a small group of friends in Cebu has grown into one of the country's respected names in food service.
Rather than simply supplying ingredients, Global Pacific has built its reputation by fostering long-term partnerships, investing in culinary education, supporting food entrepreneurs, and connecting Filipino businesses with world-class brands.
Its journey stands as a testament to how a homegrown Cebu company can compete on a national scale through innovation, collaboration, and an unwavering commitment to helping customers succeed.
About Global Pacific
Global Pacific Philippines is one of the country's leading food service solutions providers and the exclusive distributor of internationally recognized brands including Arla, BRAVO, Bakerdream, Beryl's, DLA, Conaprole, Castelvetere, Prochiz, Devondale, Armando, Sunshine Dairy, Dionysus, Aviko, Bunge, Andros, Banquet d'Or, OraSi, Prairie Farms, Master Martini, Flechard, Yamamori, Mlekpol, Easy, TEYS, and Sunny Farms.
For more information, visit globalpacific.com.ph.
