17/08/2023
"EXO's Chanyeol Park is newest Ever Bilena celebrity ambassador for serum-infused tinted lip balm"
Local makeup brand Ever Bilena has just revealed the newest face of its product lines, and it is none other than Korean A-lister idol Chanyeol Park.
He is Ever Bilena's first-ever male and international brand ambassador.
This new brand collaboration is reflective of Ever Bilena's push to continuously produce top-tier product innovations as well as strongly conveys the brand's tagline, "ForEveryBeauty, that beauty is for everyone."
According to Ever Bilena chief sales and marketing officer Denice Sy, "Chanyeol's world-class appeal makes him a great representative for Ever Bilena."
The multi-hyphenate and multi-talented idol is not only a singer and a rapper, but also a guitarist, an actor, a great cook and a philanthropist.
"His heart and positive personality is both aspirational and relatable to Ever Bilena users," Sy added.
"We have so much in store for Chanyeol's fans as well," the Ever Bilena executive said, hinting at the Korean idol's possible return to the Philippines. It is of note that Chanyeol's last fancon in Manila with co-EXO member Sehun sold out in just three hours.
©️The Manila Times
