De "Delight your senses"

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De "Delight your senses" “De”(dee) is Davao’s newest lifestyle based community TV channel on Cable. MISSION

To provide the community with the freshest concepts and shows.

It seeks to redefine local cable TV programming by producing world-class shows catering to today’s young and hip Davao crowd. It seeks to redefine local cable TV programming by producing world-class shows catering to today’s young and hip Davao crowd. “De”(dee) will be the trendsetter for local cable television programming. VISION

“De”(dee) will make a big difference in the community by achievin

g its goals of creativity, trend-setting and entertainment. Brand Tag

De - Delight Your Senses

FORMAT

“De”(dee) is aiming at the young and informed decision-makers with an active lifestyle. DEMOGRAPHICS

Primary Audience :

Age Group:
18-24 – Male (49 %) Female (51%)Classes C1 and C2

Secondary Audience

Age Group:
24-36 – Male (49 %) Female (51%) Classes C1 and C2

Market/Economic:
AB and Upper C. “De”(dee) will target Davao City's young and active viewers who have an affinity for quality entertainment. They are "the good crowd" and the most inclined to find “De”(dee) the cable Channel to represent their lifestyle. See THE DIFFERENCE TODAY
“De”(dee)
Studio 59-B, Aala Builing, F. Inigo St.,(Formerly Anda St.,) Davao City
(082)2253456, 09228804826

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