
29/07/2025
"Tier One understood the ecosystem as something bigger than just gameplay. It wrapped its team in prestige, dressed them in K-pop polish, and built an audience that went beyond fansโthey were Agents. Even that was a carefully calculated branding move, taken from a page of K-pop fandoms. Suddenly, fans werenโt merely fans but Agents, as if they were part of the org. They were cheering for wins and were chanting for a movement. Tier One was also the first to create a tag line for its esports team: Break the Code.
Blacklist International performed and entertained. And the league, by necessity, had to follow suit."
Tier One gave MPL PH its polish, prestige, and global pull. Without it, the league might've stayed raw.