30/08/2026
| SOX BLOGGERS SOCIETY LAUNCHES ‘PADAYON’ FOR FISHERFOLK WELLNESS, RESILIENCE
Every trip out to sea begins with courage.
For the fisherfolk of General Santos City, long hours at sea, unpredictable weather and the responsibility of providing for their families are part of everyday life. Back on shore are families who wait, worry, support—and hope for their safe return.
Recognizing the pressures faced by fishing communities, the Sox Bloggers Society is launching PADAYON: Mental Wellness & Resilience Advocacy, an initiative that puts the mental and emotional well-being of fisherfolk and their families at the center of the conversation.
PADAYON carries a simple but important message: resilience does not mean facing every challenge alone. Strength can also mean knowing when to pause, speak up, seek support and care for one’s well-being.
The advocacy is being undertaken in partnership with the Socsksargen Federation of Fishing and Allied Industries, Inc. in celebration of the 6th Tuna Handline Summit 2026.
📅 September 2, 2026
📍 Robinsons Place GenSan
The campaign is supported by Gensan News Online, with corporate sponsors COMCO Mundo League of Enterprises, the Philippine Society of Anesthesiologists - Socsksargen Chapter, and Alsons Development and Investment Corporation.
As GenSan celebrates another Tuna Festival season, PADAYON reminds us to look beyond the industry and the catch—and recognize the people and families whose courage helps keep the Tuna Capital of the Philippines moving.
Padayon, mga mangingisda. Hindi kailangang dalhin ang lahat nang nag-iisa. 🐟💙