19/09/2025
ABC - Cebu’s homegrown favorite highlights its 15th branch as the largest location yet, redefining all-day dining at the Seaview Wing.
Cebu, Philippines — Abaca Baking Company (ABC) proudly celebrates its biggest store to date, located at the Seaview Wing of SM Seaside City Cebu. Officially opened in the first quarter of 2025, this milestone marks the brand’s 15th branch in Metro Cebu and underscores ABC’s continued growth as one of the city’s most beloved homegrown restaurant chains.
Known for its handcrafted pastries, artisanal breads, and fresh-baked indulgences, ABC’s largest branch offers a spacious and versatile dining experience that goes beyond coffee and pastries. Guests can enjoy an expanded à la carte menu featuring gourmet burgers, fresh pastas, wood-fired pizzas, hearty sandwiches, and more — making it the perfect spot for brunch, casual lunches, or relaxed dinners with family and friends.
“The SM Seaside store is a proud milestone for us,” said Kaye Sison, Marketing Manager of Abacá Baking Company. “As our biggest branch yet, it gives us the opportunity to serve more guests while staying true to what makes Abacá special — fresh, handcrafted food and exceptional dining experiences.”
Conveniently located at the Upper Ground Floor, Seaview Wing (across Uniqlo), the SM Seaside branch of Abacá Baking Company is open daily, offering guests a bigger space, a bigger menu, and even more reasons to savor life’s sweetest moments.
Abaca Baking Company is owned and operated by The Abaca Group, Cebu’s leading homegrown hospitality brand that builds and operates critically acclaimed hospitality concepts in the Philippines.
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