21/09/2025
๐๐๐๐ | ๐๐จ๐ฉ ๐๐๐๐ซ๐๐ญ ๐๐ ๐๐ง๐ญ๐ฌ: ๐๐๐๐ง๐ข๐๐ง๐ฌ ๐๐จ๐ข๐ง๐ฌ ๐๐๐ ๐๐ข๐ญ๐๐ก๐๐จ๐ง ๐๐ ๐๐๐๐!
Yesterday, September 20, 2025, a group of 'top secret agents' met up at CNU-ILS Building for the PITCHCON 2025 to Decode the secrets of Marketing and Press Relations with the theme: Decode the code, analyze, access, activate.
During this informative, yet very engaging program, AITnians truly graced the floor with their liveliness, energy, and enthusiasm. Joined by 7 other schools namely: UC-PRI, Apas NHS, STEC, Minglanilla Science High, Abellana NHS, USJ-R, and Talisay City NHS. Right at that moment, the 4th Pitchcon became a bright ray of sun for a day. However, Pitchcon wasn't just all about games, it was about strategizing, cooperating and most importantly: Engagement.
With the event's continuous flow of activities, attendees were alive, alert, awake and very enthusiastic! But amidst all the games and prizes won, this year's Pitchcon also gave the attendees a first-look overview of what being a MarCommista isโwith Mr. Ray JC Bellen, a pioneering graduate from the Integrated Marketing Communication and Press Relation (IMCP) Program, and alumn at Cebu Normal University, clarity was then given to students of what IMCP really is. Mr. Bellen during his talk highlighted that in the real world of work, one's creativity is one's currency. Upon the 2nd half of the 'Top Secret meet up of agents', the event was also graced by Mr. Matthew Andrew O. Ortoรฑo, a part of the Marketing Staff at The Freeman and his witty integration of rocketship parts and correlating it to executing missions. He further articulated that 'a project's blueprint is one's idea, and the ex*****on is it's engine.' in this sense, Mr. Ortoรฑo gave knowledge about analytics and took The Freeman's program: ProgreCebu as an example later on his discussion. With this, Mr. Ortoรฑo provided a clear view of what analytics is and how it greatly impacts engagement of a business product. Furthermore during his talk about how campaigns shape a business, one of the many quotes that was shared during the event, Mr. Ortoรฑo's 'Great campaigns don't just sell, they inspire, connect, and captivate.' struck the students with such deep intensity that it caused rounds of applause from the attendees.
As the event progressed later in the afternoon, the ILS building was filled with laughter, enjoyment, and pure and utter camaraderie shared between the 12th graders spanning across 8 schools. The games and icebreakers were surely one to remember, thanks to the PitchCon IV facilitators, and attendees alike. It was, truly, undeniable that AITnians took their confidence and jolliness to the event, as it was evident throughout the entirety of the event. AITnians brought with them the sunshine, and spread them wide across the schools they engaged with, befriended, and maybe even exchanged profiles with. But nonetheless, not only has the event taught 12th graders to be icons in their own special way, it taught them to be creative, to strategize, and most importantly: to socialize, engage, and befriend. It is this specific code and lesson that AITnian attendees have decoded, analyzed, accessed, and activated.
Writer: Justin Dave A. Behik
Images: Gwyneth Alegres & Ms. Tresha Palermo
Layout: Gwyneth Alegres