TRipples

20/08/2025

💬 “Your content should solve, not sell.”
In a scroll-heavy world, attention is hard-won. And while flashy ads might stop a thumb, it’s useful content that earns trust.

People don’t open social media looking to be sold to — they’re looking to learn, laugh, or solve a problem.
So the real question isn’t “How do I get more sales from content?”
It’s: “How can I be helpful enough to be remembered?”

🧠 Why this works:
📊 According to Think with Google, 81% of shoppers research online before making a purchase. They’re searching for answers, not pitches.
When your content meets that need — clearly and consistently — you start building trust that leads to loyalty.

🧩 And as Donald Miller writes in Building a StoryBrand:

“If you confuse, you lose. The best way to cut through the noise is to solve a problem your customer actually cares about.”

✅ From Selling to Solving — Here's the Shift:

🔹 Instead of just saying: “Buy this.”
Try: “Here’s how to fix ___ — and how we can help.”

🔹 Create content that teaches, not teases.
🔹 Make space for real value — even if it doesn’t convert right away.

Because helping your audience win, even just once, makes your brand worth remembering.



🗂 Sources:
Think with Google – "How people shop with YouTube"
https://www.thinkwithgoogle.com/consumer-insights/how-people-shop-with-youtube/
Donald Miller – Building a StoryBrand
https://storybrand.com/books/
GE Capital Retail Bank – "Major Purchase Shopper Study"
https://www.slideshare.net/GECapitalRetailBank/2014-major-purchase-shopper-study

19/08/2025

DOST-STARBOOKS Livequiz is happening today at 11AM. Join us and learn more about Physics in everyday lives! Set your alarm in 10 mins...

https://www.facebook.com/share/p/17DHc5DTWZ/

Think you know our Filipino physicists? 🧪

Join the new episode of our Live Quiz show and test your knowledge about Pinoy brilliance in the field of physics.

See you on August 19 at 11AM, mga ka-STARBOOKS!

18/08/2025

📣 “You don’t need to go viral. You need to be remembered.”

In the age of trending audio and 15-second fame, it’s easy to chase virality. But here's the truth:
Going viral is a moment. Being remembered is a strategy.

🚫 Virality can be overrated.
Sure, a viral post might earn you quick attention — but attention doesn’t always mean trust, conversions, or lasting value. In fact, studies show that virality often brings unqualified or fleeting traffic that doesn’t nurture long-term customer relationships.

According to Harvard Business Review, viral content "is less about long-term brand health and more about entertainment value" — which means people may remember the post, but not the brand behind it.
📚 HBR, “What Makes Online Content Go Viral”

💡 What works better? Brand memory.
The Ehrenberg-Bass Institute for Marketing Science emphasizes that brands grow by increasing mental availability — being easily recalled when a customer is ready to buy.

Being remembered = more likely to be chosen.
📚 Byron Sharp, “How Brands Grow”

This means your goal should be to:
✔ Build consistent, clear messaging
✔ Create emotional associations with your brand
✔ Show up regularly and with relevance

💬 So instead of asking:
“How do I go viral?”
Try asking:
“What will make me unforgettable to the right people?”

📌 Because trust, consistency, and resonance will always outlast a temporary trend.

15/08/2025

Do fonts even matter in branding? Absolutely.

Fonts speak, just like your logo or brand tone does. They're not just decoration — they set the mood before anyone reads a word.

✔️ A serif font (like Playfair or Cormorant) feels timeless, elegant, and serious. It’s the go-to for luxury, editorial, and fashion brands. Think Vogue, Tiffany & Co., or The New York Times.

✔️ A sans serif font (like Montserrat or Lato) is clean, modern, and uncluttered. You’ll find it in most tech startups, corporate brands, and apps. Think Google, Spotify, or LinkedIn.

✔️ A funky or playful font gives off a creative, expressive, and approachable vibe — ideal for lifestyle, food, or youth-oriented brands.

👉 But here’s the thing: There’s no one-size-fits-all font.

Your font should match the feeling you want to evoke in your audience. And yes, you can absolutely mix and match—a serif headline and a sans-serif body can work beautifully if they jive well together.

🗣️ So tell us:
Which font feels more trustworthy to you—Serif or Funky?
Drop your pick below and tell us why!

13/08/2025

You don’t need a 10-person team to stay visible online.
Here’s a simple system to build a content calendar—solo or with a small crew.

Swipe through for practical, no-fluff steps. 💡

11/08/2025

Marketing ≠ Just Visibility. It’s Strategy + Story.

Visibility gets you seen. Strategy and story make you unforgettable.

In today’s crowded digital space, just showing up isn’t enough. According to a Gartner report, 65% of customers say a brand’s messaging influences their perception more than the product itself (Gartner, 2022). That means every post, video, or ad needs to do more than attract eyeballs,it needs to build meaning.

At TRipples, we believe marketing is both an intentional plan and an emotional connection. Strategy ensures you’re targeting the right audience on the right platforms. Story ensures they care.

This isn’t just theory. Studies from the Harvard Business Review show that emotionally connected customers are more than twice as valuable as highly satisfied ones (HBR, 2016). When your marketing is rooted in a brand narrative that resonates, it drives deeper loyalty and better results.

We combine data, psychology, and storytelling to help brands move from forgettable to unforgettable.

Let’s make your message matter.
Let’s turn reach into resonance.



📚 References:
Gartner. (2022). Brand Messaging and Consumer Trust https://www.gartner.com/en/insights/customer-experience
Harvard Business Review. (2016). The New Science of Customer Emotions https://hbr.org/2015/11/the-new-science-of-customer-emotions

08/08/2025

🚫 Time to retire these buzzwords.

“Disruptive.”
“Growth hacking.”
And yes, even “Authentic.”

These words might sound clever in pitch decks or social posts — but they’ve been used (and misused) to the point of losing meaning. When every brand calls itself “authentic,” who really is?

✨ At TRipples, we believe in clear, honest communication — not fluff.
Let’s choose words that actually say something — not just sound like they do.

Swipe through to see 3 marketing buzzwords we’re ready to put to rest — and smarter, sharper ways to say what you really mean. 👀

👉 What buzzword would you retire for good? Drop it in the comments ⬇️
Let’s clean up our marketing language — one post at a time.

06/08/2025

TRipples isn’t just another creative agency—we’re your brand’s thinking partner. 💡

What makes us different?
✔ We begin with strategy, not templates — backed by our Cost‑Per‑Click (CPC) acquisition technology, the very heart of our pioneering approach

✔ We co‑build your narrative, not just schedule posts — empowering your brand to create positive ripple effects for Man, Money & Mother Earth

We blend marketing psychology, storytelling, and analytics to turn content into conversions—leveraging our experience working with brands, MSMEs, NGOs, and government agencies to create meaningful impact

Let’s grow with purpose. 🌱

🔗 Learn more about our ripple effect mission: https://tripplesph.com/

04/08/2025

Posting every day won’t save a weak content strategy.
If your posts aren’t tied to a clear goal—whether it’s brand awareness, conversions, or education—then you’re just adding to the noise. 🧠

“Posting for the algorithm” may spike reach, but intentional posting aligned with your brand values will build a loyal audience that converts.

Think: less quantity, more clarity.

🔗 Supporting read: https://buffer.com/resources/social-media-frequency/

01/08/2025

For small businesses navigating limited time and resources, Key Performance Indicators aren’t just numbers, they’re your compass. 🎯 They help you track what’s working, where to pivot, and how to make smarter decisions with your budget.

Whether it’s engagement rate, customer acquisition cost, or website conversions, KPIs help translate your content into clear business results. Don’t fly blind—measure what matters.

📌 Start with these core KPIs:
✔ Engagement Rate
✔ Cost Per Result (for paid ads)
✔ Conversion Rate
✔ Customer Retention

🔗 Learn more: https://sproutsocial.com/insights/social-media-metrics/

30/07/2025

We are giving away P5000 now! Join our DOST-STARBOOKS Livequiz https://www.facebook.com/share/v/19WXNqLnjE/

29/03/2025

Galing ng Pinoy

𝗠𝗲𝗲𝘁 𝗼𝘂𝗿 𝗙𝗶𝗹𝗶𝗽𝗶𝗻𝗼 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗳𝗼𝘂𝗻𝗱𝗲𝗿, 𝘄𝗵𝗼 𝗶𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘄𝗮𝘀𝘁𝗲 𝗰𝗼𝗰𝗼𝗻𝘂𝘁 𝗵𝘂𝘀𝗸𝘀 𝗶𝗻𝘁𝗼 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗮𝗹 𝗽𝗮𝗻𝗲𝗹𝘀 🥥

𝗞𝗲𝗻𝗻𝗼 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗨𝘆 is an entrepreneur and the founder and CEO of Lesstics, Inc., a Filipino startup enterprise that creates products from recycled waste materials.

Driven by a mission to help alleviate the struggles of Filipino coconut farmers, he led the development of the 𝗖𝗼𝗶𝗿-𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝗱 𝗕𝗶𝗼-𝗕𝗮𝘀𝗲𝗱 𝗛𝗶𝗴𝗵-𝗗𝗲𝗻𝘀𝗶𝘁𝘆 𝗣𝗼𝗹𝘆𝘂𝗿𝗲𝘁𝗵𝗮𝗻𝗲 𝗖𝗼𝗺𝗽𝗼𝘀𝗶𝘁𝗲. This technology transforms waste coconut husks into durable structural panels which can serve as alternatives to wood-based construction and furniture materials.

Mr. Uy is currently taking master’s degree in Business Administration in Mindanao State University-Iligan Institute of Technology. He holds a bachelor’s degree in Nursing from the Cebu Normal University.

He will join the official Philippine delegation in showcasing Filipino technologies at the 𝟱𝟬𝘁𝗵 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗜𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻𝘀 𝗚𝗲𝗻𝗲𝘃𝗮 (𝗜𝗘𝗜𝗚).

Let’s support our Filipino innovators as they continue to 𝘀𝗵𝗮𝗽𝗲 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲.