TRipples

28/07/2025

📱 Why Social Media Isn’t Optional for Brands in 2025

Social media isn’t just a space for visibility anymore—it’s where buying decisions happen, relationships are built, and brands come alive.

🔹 77% of consumers are more likely to buy from a brand they follow on social media
🔹 For Gen Z, nearly 40–50% now prefer TikTok and Instagram over Google Search when looking for recommendations
🔹 And by 2025, the Philippine social media ad spend is projected to hit ₱17.45 billion

So if you’re still treating social media as optional—you’re already behind. Let’s rethink how we show up online.



📚 References:

Sprout Social (2024). Social Media Trends Report
🔗 https://sproutsocial.com/insights/social-media-trends/

Fortune (2022). Google exec: 40% of Gen Z prefers TikTok over Search
🔗 https://fortune.com/2022/07/12/gen-z-tiktok-google-search/

Statista (2024). Philippines: Social media advertising spending 2020–2025
🔗 https://www.statista.com/statistics/1278856/philippines-social-media-advertising-spending/

25/07/2025

Behind every TRipples project is a toolkit we swear by.
Here are some of our team’s favorite creative tools right now — for design, inspo, and on-the-fly content magic:

🔸 InShot – Quick edits, snappy reels, and social videos made easy
🔸 Canva – Our go-to for templates, brand kits, and fast designs
🔸 Pinterest – Where we moodboard, trend-watch, and brainstorm visuals
🔸 Figma – For collaborative design and pixel-perfect UI work

Every tool has a purpose — and we pick ours based on what helps us create smarter, not harder.
What’s in your creative toolbox? 🧰👇

23/07/2025

At TRipples, creativity isn’t just about making things look good — it’s about building ideas that connect, convert, and continue to work long after launch. 💡💻📈

Here’s how our creative process flows from first thought to final impact:

1. Ideation
We dive deep into your goals, market, and audience to generate big ideas with real intent — not just fluff.

2. Strategy & Planning
Every creative move is backed by data and mapped with purpose. We craft a clear, goal-driven plan for content that works.

3. Ex*****on
Designs that connect. Captions that speak. Posts that perform. We bring the concept to life across the right channels.

4. Optimization & Analysis
The work doesn’t stop at posting — we track results, learn from performance, and refine for even better impact next time.

Because for us, it’s not just about content — it’s about creative that works. 💙

14/07/2025

A brand voice is more than just what you say — it's how you say it.

Are you the cool kuya, the tech-savvy ate, the confident manager, or the comforting friend?

Swipe and answer these 2 questions to start decoding how your brand sounds online 🎙️

🔍 Need help refining your voice? TRipples can help you align tone, visuals, and strategy.

30/05/2025

Madaming papremyo mamaya at 4PM na!
DOSTv

⏰ Set your alarms! 📣 See you at 4PM LIVE here on Facebook and TikTok!

We’re also announcing the winners of the Digital Poster-Making Contest during the livestream. 🎉 Kaya, tutok na!

30/05/2025

11AM today, mamimigay tayo ng P1000 for our DOST-STARBOOKS LiveQuiz winners!

Sino kaya ang mga nagresearch na! https://www.facebook.com/share/p/1BgpJhUpaD/

TIME FREEZE muna, mga ka-STARBOOKS!

STARBOOKS Live Quiz will air on Friday, May 30, at 11AM.

29/03/2025

Galing ng Pinoy

𝗠𝗲𝗲𝘁 𝗼𝘂𝗿 𝗙𝗶𝗹𝗶𝗽𝗶𝗻𝗼 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗳𝗼𝘂𝗻𝗱𝗲𝗿, 𝘄𝗵𝗼 𝗶𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘄𝗮𝘀𝘁𝗲 𝗰𝗼𝗰𝗼𝗻𝘂𝘁 𝗵𝘂𝘀𝗸𝘀 𝗶𝗻𝘁𝗼 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗮𝗹 𝗽𝗮𝗻𝗲𝗹𝘀 🥥

𝗞𝗲𝗻𝗻𝗼 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗨𝘆 is an entrepreneur and the founder and CEO of Lesstics, Inc., a Filipino startup enterprise that creates products from recycled waste materials.

Driven by a mission to help alleviate the struggles of Filipino coconut farmers, he led the development of the 𝗖𝗼𝗶𝗿-𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝗱 𝗕𝗶𝗼-𝗕𝗮𝘀𝗲𝗱 𝗛𝗶𝗴𝗵-𝗗𝗲𝗻𝘀𝗶𝘁𝘆 𝗣𝗼𝗹𝘆𝘂𝗿𝗲𝘁𝗵𝗮𝗻𝗲 𝗖𝗼𝗺𝗽𝗼𝘀𝗶𝘁𝗲. This technology transforms waste coconut husks into durable structural panels which can serve as alternatives to wood-based construction and furniture materials.

Mr. Uy is currently taking master’s degree in Business Administration in Mindanao State University-Iligan Institute of Technology. He holds a bachelor’s degree in Nursing from the Cebu Normal University.

He will join the official Philippine delegation in showcasing Filipino technologies at the 𝟱𝟬𝘁𝗵 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗜𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻𝘀 𝗚𝗲𝗻𝗲𝘃𝗮 (𝗜𝗘𝗜𝗚).

Let’s support our Filipino innovators as they continue to 𝘀𝗵𝗮𝗽𝗲 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲.

18/03/2025

Alam niyo ba ang sagot Ripplers?

18/03/2025

Sali na mga Ripplers! Baka ikaw na ang manalo ng Php1,000 Gcash.

11/03/2025

We never know when fire will break out. Learn how to use a fire extinguisher.