23/05/2022
According to studies, social media marketing has a 100% higher conversion rate than outbound marketing campaigns.
Here are the reasons why your business must be on Social Media even though you are just a start-up.
1. Social media will lead to real relationship building
Social networking platforms are an excellent way to build a devoted customer base. Use social media best practices to exponentially increase the number of potential customers who engage with you both online and offline.
2. Social media can reduce your overall marketing costs
Many companies have realized over time that social media is one of the most cost-effective digital marketing methods available today.
Social media gives you access to an international market, allowing you to focus your efforts on the parts of the world most interested in your brand and the goods and services it offers.
3. Social media ads allow targeting and retargeting
A target market that is unclear wastes resources. You can target an audience, deliver advertising, and then retarget the percentage of that audience that did not convert in your first ad campaign on social networking platforms.
4. Customer service on social media is going to take over
Customer support is now a big part of Social media marketing, especially for service-based enterprises and companies whose primary consumer base is young.
5. Social media posts can be used to drive targeted traffic
Take your time to create a landing page that has a good chance of converting if you can locate some highly focused visitors, and then use social media to generate that traffic.
6. A strong social media presence builds brand loyalty
Without a doubt, brands that actively maintain their pages on social sites have a more loyal customer base.
7. Social media marketing will get you more sales
By interacting with potential customers on a regular basis, you prepare them for the possibility of buying your products whenever the need to buy such a product arises.
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