adobo magazine

25/08/2026

CAMPAIGN SPOTLIGHT: F5 Shanghai and China Mobile mark Qixi with Cosmic True Heart, a fully AI-generated short film that transforms the fear of digital disconnection into a surreal journey across 10086 dimensions.

READ THE FULL STORY HERE: https://ebx.sh/i2Xktp

25/08/2026

CAMPAIGN SPOTLIGHT: Goodies Nutrition partners with undefeated boxing champion Criztian “Golden Boy” Laurente, who will represent the brand ahead of his October 2026 IBF Pan Pacific Lightweight title defense in Australia.

READ THE FULL STORY HERE: https://ebx.sh/L6ed3i

25/08/2026

ARTS & CULTURE: The Cultural Center of the Philippines celebrates National Artist Larry Alcala’s 100th birth anniversary with Return to the Popular: Drawing the Filipino Imagination, a month-long exhibit at the Metropolitan Theater alongside free cartooning workshops from August to November 2026.

The CCP celebrates National Artist Larry Alcala’s 100th birth anniversary with a month-long exhibit at the Metropolitan Theater and free cartooning workshops from August to November 2026.

25/08/2026

That portfolio wasn’t made to stay in draft mode!

Portfolio Night Manila is back! Join the world’s largest creative portfolio review program on October 5, 2026 (Monday), from 2pm onwards at Ayala Museum, Makati City, where ideas leave the screen and enter the room.

Hosted by adobo Magazine in partnership with The One Club for Creativity (The One Club for Creativity), it’s one afternoon of honest feedback, real conversations, and the kind of creative chemistry that doesn’t happen over email or in the comments section.

If you’re a student, fresh graduate, or a young professional, this is your chance to put your work in front of the industry’s leading creative minds, connect with fellow creatives, discover career and employment opportunities, and earn the opportunity to represent your university and the Philippines on the global stage in New York as Manila’s Portfolio Night All-Star.

No one is expecting a perfect portfolio. They’re looking for ideas, curiosity, and a point of view worth remembering. Bring the work you’re proud of. Bring the work you’re still figuring out. Just don’t leave it in draft mode.

Slots are very limited, and registration will close once capacity is reached. If the registration form has closed, it means all available slots have already been filled.

Register today via https://bit.ly/4cDTQRe. For inquiries or assistance, email [email protected].

25/08/2026

PEOPLE: Emirosco Michael Sena, First Vice President and Chief Marketing and Communications Officer, has played a central role in shaping how Cebuana Lhuillier communicates the brand’s transformation to millions of Filipinos. His work has centered on making financial solutions more relevant to everyday life, connecting the company’s offerings, and positioning as a partner across different stages of people’s financial lives.

Emirosco Michael Sena, First Vice President and Chief Marketing and Communications Officer, has played a central role in shaping how Cebuana Lhuillier communicates transformation to millions of Filipinos.

25/08/2026

ADOBO TALKS PODCAST: Welcome to the much-awaited second season of the adobo Talks Podcast. For this season’s pilot episode, we unravel what’s in store when creativity moves beyond the studio and into the wider community.

Here, Creative Economy Council of the Philippines President Paolo Mercado and Ayala Land Creative Director Paloma Urquijo Zobel de Ayala (Paloma Urquijo Zobel de Ayala) explore creative placemaking—and how arts, culture, and design can help make communities more vibrant, connected, and alive.

They also unpack what businesses must do to make creative placemaking successful—from motivation and principles to sustained effort and the infrastructure that supports it.

Listen to the full episode on Spotify: https://bit.ly/4ibHdkf
Watch it on YouTube: https://bit.ly/3UhwdYu

Season 2 of the adobo Talks Podcast is powered by Globe (Globe Telecom)

25/08/2026

You can't go wrong bringing a taste of the Philippines to Busan.

Maraming salamat to GUZTO Banana Chips for being Galing Pilipinas' Partner for Creative Excellence at MAD STARS 2026.

GUZTO is making sure that even in South Korea, there's a little taste of the Philippines to go around.

adobo Magazine is the official creative and event partner for Galing Pilipinas, a three-day celebration spotlighting the Philippines as the Country of Focus at MAD STARS 2026 and championing the bold, world-class creativity of Filipino talent on the global stage.

25/08/2026

Filipino creativity has always been made by hand — and Papemelroti has been proving that for decades.

Maraming salamat to Papemelroti for being Galing Pilipinas' Partner for Creative Excellence at MAD STARS 2026 — a brand that has long championed Filipino artistry and has always believed that the power of Filipino hands is right there with us.

adobo Magazine is the official creative and event partner for Galing Pilipinas, a three-day celebration spotlighting the Philippines as the Country of Focus at MAD STARS 2026 and championing the bold, world-class creativity of Filipino talent on the global stage.

25/08/2026

Filipinos and snacks? Name a more iconic duo.

Maraming salamat to Oishi for being Galing Pilipinas' Partner for Creative Excellence at MAD STARS 2026, and for keeping the energy going the best way a Filipino brand knows how: with great snacks. It's only fitting that as we celebrate Filipino creativity on the global stage, Oishi is right there with us, bringing a little taste of home to Busan.

adobo Magazine is the official creative and event partner for Galing Pilipinas, a three-day celebration spotlighting the Philippines as the Country of Focus at MAD STARS 2026 and championing the bold, world-class creativity of Filipino talent on the global stage.

25/08/2026

EVENTS: For nineteen years, MAD STARS has brought Asia’s brightest creative minds to Busan.

This year, the festival turns its gaze to the Philippines as its very first Country of Focus, with adobo magazine leading the creative direction behind "Galing Pilipinas" — a three-day showcase that invites the global industry to experience the ideas, culture, and creative spirit shaping Filipino work today.

More than a celebration of award-winning campaigns, "Galing Pilipinas" is a statement on where Filipino creativity stands in the global conversation.

Join us from August 26–28 as we bring the Philippines to the world stage at MAD STARS 2026.

Learn more about Galing Pilipinas here: https://bit.ly/4gvUv8q

Organized by adobo Magazine, Galing Pilipinas is made possible through the support of its partners: Department of Foreign Affairs, Republic of the Philippines, Philippine Consulate General in Busan, Center for International Trade Expositions and Missions, DTI - Design Center of the Philippines, Philippine Airlines, Oishi , Papemelroti, Lucky Me!, GUZTO Banana Chips, Lemon Square, GSM Premium Gin, M25, LoudBox Studios, and Think Tank Manila.