adobo magazine

adobo magazine We are the word on creativity — covering advertising, business, and culture in Asia-Pacific. Welcome to the Word on Creativity. Welcome to adobo.
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Since its founding in 2006, adobo magazine’s various award-winning platforms have distinguished themselves as the word on creativity covering the creative industry which includes advertising, marketing, design, culture, digital, entertainment, and innovation. A creative industry’s definitive, go-to source for information, inspiration, features and stories with the ambition of contributing to the g

rowth of the creative economy and those who contribute to it across Asia and beyond. A three-time record-breaking third Philippine Quill Top Award, an Asia-Pacific AdStars International Lifetime Achievement Awards, numerous Stevie Awards Asia Pacific Awards, adobo magazine remains the industry bible for the Asian region, consistently leveraging unparalleled access and professional reportage to bring readers the latest from here and around the world. Likewise, adobo’s digital platforms reach thousands of subscribers daily via website (www.adobomagazine.com), mobile and social media, as well as a thrice-weekly newsblast of the latest from inside the industry, as well as live reportage from London International Awards, New York Festivals, Asia Pacific AdFest, Cannes Lions, Spikes Asia, Effie Asia Pacific and other major international advertising festivals. Whether you’re looking for in-depth coverage of up-to-date trade news and emerging trends or extensive, exclusive profiles, interviews and showcases, everything you need is here.

02/01/2026

ADOBO EXCLUSIVE: McCann Worldgroup Bangalore Executive Vice President and Creative Head Sambit Mohanty argues that creative direction begins with cultural grounding. Staying connected to one’s roots sharpens judgment, anchors purpose, and provides a compass that trends and tools cannot replace.

Sambit is part of the 2025 ONE Asia Creative Awards (The One Club for Creativity) jury who decided the best creative works in APAC this year.

02/01/2026

ADOBO TALKS PODCAST: Award-winning director Erik Matti breaks down his "open-door" approach to creativity. Inspired by his mentor Peque Gallaga’s process, Erik emphasizes that a director should never be the only voice everyone has to listen to as he values input from his entire team.

Listen to the full episode on Spotify: https://bit.ly/3L68ypx
Watch the full video on YouTube: https://youtu.be/L8cIbN5Dgak

adoboTalks | the business of creativity is presented by adobo Magazine, and produced in partnership with The Pod Network and Hit Productions Inc..

01/01/2026

ADOBO EXCLUSIVE: According to Publicis Groupe Singapore Chief Strategy Officer Belinda Greene, the work seen at the 2025 ONE Asia Creative Awards is “reassuring” – evidence that brands are increasingly willing to innovate alongside creatives and commit to experimental ex*****on. That openness, she notes, is what meaningfully moves the creative needle forward across the region.

Belinda is part of the 2025 ONE Asia Creative Awards (The One Club for Creativity) jury who decided the best creative works in APAC this year.

01/01/2026

ADOBO TALKS PODCAST: Vic Icasas, President and Managing Partner at Hit Productions Inc., shares the other aspects in running an audio production company. He says it isn't just about the equipment, but rather the culture of problem-solving, which is the backbone of a resilient business.

Listen to the full episode on Spotify: https://bit.ly/4avwZay
Watch the full video on YouTube: https://youtu.be/NdeWK9cAMt0

adoboTalks | the business of creativity is presented by adobo Magazine, and produced in partnership with The Pod Network and Hit Productions Inc..

31/12/2025

ADOBO EXCLUSIVE: According to Havas Play London’s Group Executive Creative Director Ross Taylor, Motion Sickness Auckland’s The Maōri Roll Call was the most impactful entry that he has seen at the 2025 ONE Asia Creative Awards.

As an award-winning creative, explore what Ross thinks about communication design and local culture.

Ross is part of the 2025 ONE Asia Creative Awards (The One Club for Creativity) jury who decided the best creative works in APAC this year.

31/12/2025

ADOBO TALKS PODCAST: Tuomas Peltoniemi, Accenture Song's Managing Director, Customer Experience and Digital Transformation, SEA, talks about the zero to one phase of creativity. In an era of Generative AI, Tuomas believes these tools are incredibly powerful for jumpstarting the creative process.

Listen to the full episode on Spotify: https://bit.ly/3MInIC9
Watch the full video on YouTube: https://youtu.be/3XdM727iJek

adoboTalks | the business of creativity is presented by adobo Magazine, and produced in partnership with The Pod Network and Hit Productions Inc..

30/12/2025

ADOBO EXCLUSIVE: The “Great In-Game Wedding” by DDB Mudra Group had Omelette Digital Hong Kong Creative Director Andrea Choi inspired when she was judging the 2025 ONE Asia Creative Awards in Seoul, South Korea.

Andrea is part of the 2025 ONE Asia Creative Awards (The One Club for Creativity) jury who decided the best creative works in APAC this year.

30/12/2025

ADOBO TALKS PODCAST: Independent institutional critic and curator Marian Pastor Roces challenges how we consume information and art. She warns that if we aren’t critical of the "heritage" handed to us, we risk accepting narratives that are outdated or scientifically flawed.

Listen to the full episode on Spotify: https://bit.ly/3MP0p9E
Watch the full video on YouTube: https://youtu.be/vXj8SahQQmc

adoboTalks | the business of creativity is presented by adobo Magazine, and produced in partnership with The Pod Network and Hit Productions Inc..

29/12/2025

ADOBO EXCLUSIVE: Publicis Groupe Malaysia Chief Creative Officer Emir Shafri observed a fusion of unique Asian cultures and subcultures integrated with a modernized take on the entries at this year’s ONE Asia Creative Awards.

As a seasoned creative, Emir also talked about a mantra that has resonated with him throughout his creative journey.

Emir is part of the 2025 ONE Asia Creative Awards (The One Club for Creativity) jury who decided the best creative works in APAC this year.

29/12/2025

ADOBO TALKS PODCAST: In a world where technology and data evolve faster than culture itself, Melvin Mangada, Chairperson and CCO at TBWA\ SMP, believes we can't afford to wait for the next big shift. We have to be the ones shifting the needle.

Listen to the full episode on Spotify: https://bit.ly/45ldIF2
Watch the full video on YouTube: https://youtu.be/JEPRERakFmU

adoboTalks | the business of creativity is presented by adobo Magazine, and produced in partnership with The Pod Network and Hit Productions Inc..

28/12/2025

ADOBO EXCLUSIVE: BlueFocus Media Shanghai Chief Creative Officer Fan Ng says that “Night Fishing” by INNOCEAN Seoul is the most impactful entry that he has seen at the 2025 ONE Asia Creative Awards.

“Night Fishing” won a total of 12 awards at the 2025 ONE Asia Creative Awards including Best of Creative Effectiveness and Best of Branded Entertainment.

Fan is part of the 2025 ONE Asia Creative Awards (The One Club for Creativity) jury who decided the best creative works in APAC this year.

28/12/2025

ADOBO TALKS PODCAST: Katrina Encanto, Executive Creative Director at 180Amsterdam, shares why she embraces the "crunch" of the creative process. Drawing from her days on the football field, Katrina explains that facing pressure is actually a massive opportunity to learn.

Listen to the full episode on Spotify: https://bit.ly/44GJBb2
Watch the full video on YouTube: https://youtu.be/JgSTJABXWHE

adoboTalks | the business of creativity is presented by adobo Magazine, and produced in partnership with The Pod Network and Hit Productions Inc..

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