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adobo magazine We are the word on creativity — covering advertising, business, and culture in Asia-Pacific. Welcome to the Word on Creativity. Welcome to adobo.
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Since its founding in 2006, adobo magazine’s various award-winning platforms have distinguished themselves as the word on creativity covering the creative industry which includes advertising, marketing, design, culture, digital, entertainment, and innovation. A creative industry’s definitive, go-to source for information, inspiration, features and stories with the ambition of contributing to the g

rowth of the creative economy and those who contribute to it across Asia and beyond. A three-time record-breaking third Philippine Quill Top Award, an Asia-Pacific AdStars International Lifetime Achievement Awards, numerous Stevie Awards Asia Pacific Awards, adobo magazine remains the industry bible for the Asian region, consistently leveraging unparalleled access and professional reportage to bring readers the latest from here and around the world. Likewise, adobo’s digital platforms reach thousands of subscribers daily via website (www.adobomagazine.com), mobile and social media, as well as a thrice-weekly newsblast of the latest from inside the industry, as well as live reportage from London International Awards, New York Festivals, Asia Pacific AdFest, Cannes Lions, Spikes Asia, Effie Asia Pacific and other major international advertising festivals. Whether you’re looking for in-depth coverage of up-to-date trade news and emerging trends or extensive, exclusive profiles, interviews and showcases, everything you need is here.

FEATURED: At Cannes Lions 2025, Publicis Groupe Korea CCO SooHee Yang spotlights a new era of brand experiences — where ...
16/07/2025

FEATURED: At Cannes Lions 2025, Publicis Groupe Korea CCO SooHee Yang spotlights a new era of brand experiences — where joy meets purpose, and creativity is built to drive real impact.

Publicis Groupe Korea CCO SooHee Yang reflects on key shifts in Experience & Activation at Cannes Lions 2025: purposeful entertainment and business-driven creativity.

FEATURED: Publicis Groupe Chief Solutions Officer for APAC, Sapna Nemani, shares her insights on judging the Innovation ...
16/07/2025

FEATURED: Publicis Groupe Chief Solutions Officer for APAC, Sapna Nemani, shares her insights on judging the Innovation Lions category, highlighting two key shifts: purpose-driven work solving real problems and AI taking a backseat to creativity.

At Cannes Lions 2025, Sapna Nemani reveals why the most impactful campaigns solved real-world problems with creativity — not just tech — and how AI took a backseat to purpose.

FEATURED: Publicis Groupe APAC CEO Jane Lin-Baden reflects on being the Jury President of the Creative Business Transfor...
15/07/2025

FEATURED: Publicis Groupe APAC CEO Jane Lin-Baden reflects on being the Jury President of the Creative Business Transformation category. From purpose-led transformation to ecosystem overhauls and redefining entire categories, the entries were a masterclass in brand evolution.

Publicis Groupe APAC CEO Jane Lin-Baden reflects on leading the 2025 Cannes Lions Creative Business Transformation jury, spotlighting how purpose, ecosystems, and category reinvention are shaping the future of marketing.

FEATURED: Leo Beirut's Nada Abisaleh pulls no punches in her Cannes Lions 2025 field notes: “Glass is no longer about in...
15/07/2025

FEATURED: Leo Beirut's Nada Abisaleh pulls no punches in her Cannes Lions 2025 field notes: “Glass is no longer about inclusion — it’s about shifting power and demanding accountability.”

Leo Burnett Beirut’s Nada Abisaleh reflects on 10 years of Glass at Cannes Lions and why impact, not visibility, must define future winners.

AWARDS: Explore a curated YouTube playlist of Cannes Lions International Festival of Creativity 2025 Grand Prix and Gold...
15/07/2025

AWARDS: Explore a curated YouTube playlist of Cannes Lions International Festival of Creativity 2025 Grand Prix and Gold-winning campaigns, handpicked by MullenLowe Treyna's Roman Olivarez to inspire bold, breakthrough creativity.

Explore a curated YouTube playlist of Cannes Lions 2025 Grand Prix and Gold-winning campaigns, handpicked by MullenLowe Treyna’s Roman Olivarez to inspire bold, breakthrough creativity.

AWARDS: A cinematic tribute to Ilon Specht, the voice behind “Because I’m Worth It,” wins the Film Grand Prix at Cannes ...
15/07/2025

AWARDS: A cinematic tribute to Ilon Specht, the voice behind “Because I’m Worth It,” wins the Film Grand Prix at Cannes Lions International Festival of Creativity 2025 — celebrating the legacy of a copywriter who empowered generations.

The Final Copy of Ilon Specht, a cinematic tribute by McCann and Ben Proudfoot for L'Oréal Paris, wins the Cannes Lions 2025 Film Grand Prix.

BRAND & BUSINESS: Teleperformance Group in the Philippines proudly joined the 2025 Pride Month celebrations, uniting ove...
15/07/2025

BRAND & BUSINESS: Teleperformance Group in the Philippines proudly joined the 2025 Pride Month celebrations, uniting over 450 employees nationwide in a powerful show of solidarity with the LGBTQIA+ community.

Celebrating Pride 2025, Teleperformance Philippines gathered 450+ employees in a nationwide show of unity, inclusion, and pride.

CAMPAIGN SPOTLIGHT: Ocean Outdoor launches The Showcase, a groundbreaking immersive 3D DOOH format, debuting at Westfiel...
15/07/2025

CAMPAIGN SPOTLIGHT: Ocean Outdoor launches The Showcase, a groundbreaking immersive 3D DOOH format, debuting at Westfield Stratford City with Warner Bros.' “Superman” film.

3D DOOH pioneer Ocean Outdoor has launched its latest innovation, The Showcase - a cutting-edge, freestanding, immersive 3D canvas.

ARTS & CULTURE: Singapore Stories: Pathways and Detours in Art marks National Gallery Singapore’s new rehang for its 10t...
15/07/2025

ARTS & CULTURE: Singapore Stories: Pathways and Detours in Art marks National Gallery Singapore’s new rehang for its 10th anniversary.

As Singapore celebrates its 60th year of independence in 2025, National Gallery Singapore commemorates this milestone alongside its own 10th anniversary with a bold and timely reimagining of how the nation’s art history is told.

FEATURED: David Lubars, the creative force behind BMW Films, HBO Vo**ur, and "You’re Not You When You’re Hungry," is hon...
15/07/2025

FEATURED: David Lubars, the creative force behind BMW Films, HBO Vo**ur, and "You’re Not You When You’re Hungry," is honored with the Lion of St. Mark at Cannes Lions International Festival of Creativity 2025. In her field notes from the Palais, Angel Guerrero reflects on a career driven by truth, vision, and relentless creative impact.

David Lubars receives the Lion of St. Mark at Cannes Lions 2025, honoring a legacy of creativity, truth, and cultural impact in modern advertising.

BRAND & BUSINESS: billups reports 73.8% year over year revenue growth and expands into 19 countries, redefining out-of-h...
15/07/2025

BRAND & BUSINESS: billups reports 73.8% year over year revenue growth and expands into 19 countries, redefining out-of-home advertising as a performance driven, full funnel channel.

Reinforcing its position as the world’s largest independent out-of-home (OOH) media agency, billups announced a remarkable 73.8% year over year net revenue growth for Q1 2025.

ARTS & CULTURE: Globe Telecom joins forces with Cultural Center of the Philippines to empower the next generation of Fil...
15/07/2025

ARTS & CULTURE: Globe Telecom joins forces with Cultural Center of the Philippines to empower the next generation of Filipino creatives — co-presenting Cinemalaya 2025, The Virgin Labfest and arts education initiatives in schools nationwide. The partnership champions grassroots talent through connectivity, internships, and mentorship via the Globe Community Builders Program.

Through a year-long partnership with CCP, Globe backs Cinemalaya 2025, Virgin Labfest, and national arts education for students across the country.

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