adobo magazine

31/10/2025

BRAND & BUSINESS: TikTok Shop Philippines and Taguig City have launched a partnership through Unlad Lokal to empower Filipino MSMEs and creators with digital tools, training, and e-commerce opportunities, advancing inclusive digital growth nationwide.

TikTok Shop and Taguig City have launched a partnership through Unlad Lokal to empower Filipino MSMEs and creators with digital tools, training, and e-commerce opportunities, advancing inclusive digital growth nationwide.

31/10/2025

ADOBO TALKS PODCAST: Filipino creative industry champion and Congressman Toff De Venecia shares his vision for a future where young Filipinos can dream — and thrive — in creative professions without being told that there is no money in the arts.🗣️

Listen to the full episode on Spotify: http://bit.ly/4hFKUMK
Watch the full video on YouTube: https://bit.ly/4hIMxJy

Learn more about the big Pinoy breakout here: https://bit.ly/4hK4qYj

31/10/2025

CAMPAIGN SPOTLIGHT: Spotify and TV5’s Vibe launch Tatak Pinoy Live, a groundbreaking fan-driven music platform that empowers Filipino listeners to vote, stream, and elevate their favorite local artists to the primetime stage.

READ THE FULL STORY HERE: https://ebx.sh/poTIoc

30/10/2025

BRAND & BUSINESS: Untold Studios celebrates a defining moment at Ciclope Festival 2025 in Berlin, where co-founders Darren O’Kelly and Rochelle Palmer delivered an inspiring keynote on the power of independence in creativity.

Untold Studios co-founders Darren O’Kelly and Rochelle Palmer deliver a powerful keynote on creative independence at Ciclope Festival 2025.

30/10/2025

CAMPAIGN SPOTLIGHT: RAXA Security Solutions and Hashtag Orange’s Diwali campaign, To the Ones Who Celebrate a Day After, shines a heartfelt spotlight on the silent heroes who safeguard celebrations.

RAXA Security Solutions and Hashtag Orange pay tribute to frontline protectors with a moving Diwali campaign that honors those who celebrate only after ensuring others’ safety.

30/10/2025

BRAND & BUSINESS: WPP introduces WPP Open Pro, a new edition of its AI marketing platform designed to let brands independently plan, create, and publish campaigns, expanding access to WPP’s cutting-edge marketing technology.

WPP unveils WPP Open Pro, a powerful expansion of its AI marketing platform that allows brands of all sizes to independently strategize, produce, and publish campaigns

30/10/2025

AWARDS: Mang Inasal reigns at the Marketech Asia-Pacific Empowered Women Awards 2025 — winning Company of the Year and Woman Marketing Leader of the Year for RJ Rodillo, alongside multiple golds for creativity and connection across the region.

READ THE FULL STORY HERE: https://ebx.sh/mCVlwT

30/10/2025

PEOPLE: Havas Ortega Group Philippines has appointed Raymond “Rai” Dizon as General Manager – Head of Business Growth and Experience, reinforcing its leadership and commitment to creativity, data, and experience-driven growth.

Havas Ortega has appointed Raymond “Rai” Dizon as General Manager – Head of Business Growth and Experience, reinforcing its leadership and commitment to creativity, data, and experience-driven growth.

30/10/2025

INSIGHT: WARC’s latest “Health of Creativity” report, analyzing over 5,600 award-winning campaigns from 2016–2025, confirms that highly creative ideas are twice as effective as average campaigns and that creative commitment remains a key driver of marketing success.

WARC’s latest “Health of Creativity” report, analyzing over 5,600 award-winning campaigns from 2016–2025, confirms that highly creative ideas are twice as effective as average campaigns and that creative commitment remains a key driver of marketing success.

30/10/2025

CAMPAIGN SPOTLIGHT: South Western Railway and St Luke’s unveil a striking OOH campaign, “Dodge the Fare, Pay the Price,” spotlighting the emotional and financial consequences of fare evasion across the UK rail network.

READ THE FULL STORY HERE: https://ebx.sh/eeuZZA

30/10/2025

FILM: Jerrold Tarog’s “Quezon” reshapes how we see our heroes — intimate, unsettling, and fiercely human. A stunning finale to the Bayaniverse trilogy that confronts history not with reverence, but with courage.

READ THE FULL REVIEW HERE: https://ebx.sh/xl92IH

30/10/2025

PEOPLE: Mang Inasal enters a bold new era with Mari Aldecoa as Head of Marketing and Business Channels — driving innovation, expanding reach, and redefining what it means to be the Philippines’ strongest QSR brand.

READ THE FULL STORY HERE: https://ebx.sh/e9qzva