adobo magazine

09/08/2025

CAMPAIGN SPOTLIGHT: Maynards Bassetts teams up with VCCP for a vibrant new chapter of its "Set the Juice Loose" campaign, featuring playful kitchen utensil characters in a nationwide out-of-home activation aimed at reigniting brand nostalgia.

Maynards Bassetts and VCCP have launched a bold new chapter of their playful ‘Set the Juice Loose’ campaign.

08/08/2025

MUSIC: Filipino-Australian hitmaker Mark Feist returns to Manila with new collabs, a symphonic partnership, and bold moves to shape Southeast Asia’s music future.

Renowned Filipino-Australian producer Mark Feist returns to Manila to launch new music collaborations and a strategic partnership aimed at elevating Southeast Asian talent on the global stage.

08/08/2025

INSIGHT: pDOOH is transforming China’s advertising landscape, becoming a key player in omni channel strategies with rising adoption and digital integration in a new report by VIOOH.

pDOOH is transforming China’s advertising landscape, becoming a key player in omni channel strategies with rising adoption and digital integration in a new report by VIOOH.

08/08/2025

EVENTS: Maya officially unveiled the at The Fifth at Rockwell, Makati City last August 6, 2025, with the launch of its bold new campaign video "Welcome to Maya," created by Dentsu Creative Manila.

Led by Maya Chief Marketing Officer Pepe Torres, the event celebrated the reimagining of the Black Card for the Experience Generation — premium perks, global rewards, and no gatekeeping.

08/08/2025

EVENTS: Jollibee aims to help Filipino families raise not just joyful kids, but kids with good character rooted in values that will guide them in today’s fast-changing world.

On August 5, 2025, at Museo Pambata, Jollibee and Adarna House, unveiled the new — an offering designed to make learning values more joyful, engaging, and rewarding for families.

Each meal comes with a storybook designed and written by Filipino authors and artists, highlighting important traits such as honesty, respect, generosity, responsibility, and care for the environment.

08/08/2025

CAMPAIGN SPOTLIGHT: McCann Worldgroup Asia Pacific (McCann Worldgroup Singapore) pays tribute to Singapore’s enduring spirit with “Dream Big, Singapore,” a new anthem penned by Hugh Harrison, the creative mind behind some of the nation’s most beloved National Day songs.

Discover “Dream Big, Singapore,” McCann’s inspiring new anthem honoring the country’s spirit, created with Hugh Harrison, writer of iconic National Day songs.

08/08/2025

CAMPAIGN SPOTLIGHT: Wendy's India celebrates its 5th anniversary with a bold, month long campaign featuring a QSR first party bus, in-store roast battles, viral content creator collaborations and multi-city burger raves.

endy’s India marks its 5th anniversary with a disruptive, month long campaign featuring India’s first QSR party bus, roast battles, viral creator collabs, and multi city burger raves.

08/08/2025

BRAND & BUSINESS: Jollibee partners with Adarna House to launch Jollibee Kids Values Meals — fun, story-packed dining experiences that teach core Filipino values while supporting classroom projects nationwide.

Discover Jollibee’s new Kids Values Meals, featuring Adarna House storybooks that inspire Filipino values like honesty, respect, and responsibility, while supporting the Jollibee Group Foundation’s education projects.

08/08/2025

BRAND & BUSINESS: Maya redefines what a Black Card means with the launch of Maya Black— premium perks, global rewards, and no gatekeeping.

Built for the Experience Generation, Maya Black lets you earn Maya Miles, enjoy exclusive travel benefits, and take control of your credit — right from the app.

Maya Black redefines the Black Card for the Experience Generation—premium perks, global travel rewards, and no gatekeeping. Apply today and elevate your lifestyle with Maya.

08/08/2025

CAMPAIGN SPOTLIGHT: BLR Airport launches Rhythm of BLR, a sonic identity created with BrandMusiq and Grammy winner Ricky Kej, capturing the spirit of Bengaluru through music and enhancing the passenger experience as part of its Feels Like BLRcampaign.

ChatGPT said:BLR Airport has unveiled Rhythm of BLR, a new sonic identity composed by Grammy-winner Ricky Kej and developed with BrandMusiq.

08/08/2025

EVENTS: Now on its 17th year, the MaArte Fair by the Museum Foundation of the Philippines returns with the theme “KKK: Kaalaman, Kultura, at KaArtehan.”

Happening at The Peninsula Manila, Makati City, from August 7 to August 10, 2025, this year’s fair explores compelling stories of creative sustainability and cultural renewal. Guests can immerse themselves in a vibrant experience across the Rigodon Ballroom, Garcia Villa and Balagtas Rooms, The Conservatory, The Upper Lobby, and select deluxe rooms on the fifth floor.

Expect a curated showcase of the finest local products from over 170 Filipino artisans, featuring everything from handwoven textiles, upcycled fashion pieces, artworks, accessories, native crafts, and so much more.

“When we make choices, we make sure that they have something beyond the products they're selling. We make sure that what they're bringing with us has a purpose, whether it is to have the community, the environment, it doesn't matter, but there must be a purpose. So I think that purpose refreshes us and makes us very different from all other bazaars,” said Blen M. Fernando, Board of Trustee of the Museum Foundation of the Philippines, on how they keep the MaArte Fair dynamic and relevant each year.

More than just a weekend fair, the is also a fundraising initiative for the Museum Foundation of the Philippines — with grant recipients to be announced.

The creative direction for is brought to life in collaboration with TBWA\ SMP adding a bold and purposeful lens to the fair’s evolving identity.