adobo magazine

adobo magazine We are the word on creativity — covering advertising, business, and culture in Asia-Pacific. Welcome to the Word on Creativity. Welcome to adobo.
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Since its founding in 2006, adobo magazine’s various award-winning platforms have distinguished themselves as the word on creativity covering the creative industry which includes advertising, marketing, design, culture, digital, entertainment, and innovation. A creative industry’s definitive, go-to source for information, inspiration, features and stories with the ambition of contributing to the g

rowth of the creative economy and those who contribute to it across Asia and beyond. A three-time record-breaking third Philippine Quill Top Award, an Asia-Pacific AdStars International Lifetime Achievement Awards, numerous Stevie Awards Asia Pacific Awards, adobo magazine remains the industry bible for the Asian region, consistently leveraging unparalleled access and professional reportage to bring readers the latest from here and around the world. Likewise, adobo’s digital platforms reach thousands of subscribers daily via website (www.adobomagazine.com), mobile and social media, as well as a thrice-weekly newsblast of the latest from inside the industry, as well as live reportage from London International Awards, New York Festivals, Asia Pacific AdFest, Cannes Lions, Spikes Asia, Effie Asia Pacific and other major international advertising festivals. Whether you’re looking for in-depth coverage of up-to-date trade news and emerging trends or extensive, exclusive profiles, interviews and showcases, everything you need is here.

CAMPAIGN SPOTLIGHT: Summit Media launches one of the country’s largest editorial digital OOH campaigns, deploying the Pr...
01/12/2025

CAMPAIGN SPOTLIGHT: Summit Media launches one of the country’s largest editorial digital OOH campaigns, deploying the Preview November 2025 cover featuring Nadine Lustre across 70 synchronized screens at One Ayala and major Guadalupe billboards for a 15-day citywide takeover.

READ THE FULL STORY HERE: https://ebx.sh/ditSd4

AWARDS: BBDOIndia clinches Silver and Bronze at the 2025 Clio Sports Awards, becoming the only Indian agency honoured th...
01/12/2025

AWARDS: BBDOIndia clinches Silver and Bronze at the 2025 Clio Sports Awards, becoming the only Indian agency honoured this year.

READ THE FULL STORY HERE: https://ebx.sh/XEQGis

CAMPAIGN SPOTLIGHT: A global capsule collection by Coca-Cola and CONVERSE translates the soda giant’s signature branding...
01/12/2025

CAMPAIGN SPOTLIGHT: A global capsule collection by Coca-Cola and CONVERSE translates the soda giant’s signature branding into streetwear, marrying heritage visuals with customizable sneakers and apparel under the rallying cry “Everyone’s a Chuck.”

READ THE FULL STORY HERE: https://ebx.sh/jdcBWg

 : Congratulations to Louise Pearce of MINT College for winning Portfolio Night Manila 2025 and earning her spot on the ...
01/12/2025

: Congratulations to Louise Pearce of MINT College for winning Portfolio Night Manila 2025 and earning her spot on the global stage.

Chosen from an outstanding field of young talents, Louise now joins the global All-Stars to take on a real-world Google brief — with the chance to compete in New York for Creative Week 2026.

READ THE FULL STORY HERE: https://ebx.sh/GU3FzU

is brought to you by adobo magazine and The One Club for Creativity.

FASHION: An intimate glimpse into how Josie Natori uses fashion as a vessel for emotion, identity, and artistic dialogue...
01/12/2025

FASHION: An intimate glimpse into how Josie Natori uses fashion as a vessel for emotion, identity, and artistic dialogue in her latest cultural endeavor La Voix Humaine for the Cultural Center of the Philippines.

An intimate glimpse into how Josie Natori uses fashion as a vessel for emotion, identity, and artistic dialogue in her latest cultural endeavor.

BRAND & BUSINESS: Globe Telecom’s first-ever GDay Family Day transformed Museo Pambata into a multigenerational space of...
01/12/2025

BRAND & BUSINESS: Globe Telecom’s first-ever GDay Family Day transformed Museo Pambata into a multigenerational space of joy, learning, and community as part of the brand’s 917 GDay anniversary celebration.

Globe’s first-ever GDay Family Day transformed Museo Pambata into a multigenerational space of joy, learning, and community as part of the brand’s 917 GDay anniversary celebration.

CAMPAIGN SPOTLIGHT: MAXIBON Australia teams up with Netflix’s Stranger Things and SICKDOGWOLFMAN to launch a suspense-fi...
01/12/2025

CAMPAIGN SPOTLIGHT: MAXIBON Australia teams up with Netflix’s Stranger Things and SICKDOGWOLFMAN to launch a suspense-filled campaign and limited-edition ‘Upside Bon’ ice cream inspired by the show’s iconic Upside Down universe.

READ THE FULL STORY HERE: https://ebx.sh/dwu9Ye

ARTS & CULTURE: The Carlos Palanca Memorial Awards for Literature commemorates its Diamond Jubilee with a prestigious ro...
01/12/2025

ARTS & CULTURE: The Carlos Palanca Memorial Awards for Literature commemorates its Diamond Jubilee with a prestigious roster of 57 judges across Filipino, English, Regional Languages, and Kabataan divisions.

The Carlos Palanca Memorial Awards for Literature commemorates its Diamond Jubilee with a prestigious roster of 57 judges across Filipino, English, Regional Languages, and Kabataan divisions.

PEOPLE: Anita Kotwani concludes a five-year tenure at dentsu marked by major growth, innovation, and expanded client par...
01/12/2025

PEOPLE: Anita Kotwani concludes a five-year tenure at dentsu marked by major growth, innovation, and expanded client partnerships as she prepares to explore new career opportunities.

Anita Kotwani concludes a five-year tenure at dentsu marked by major growth, innovation, and expanded client partnerships as she prepares to explore new career opportunities.

FEATURED: Outreach Nepal’s Ujaya Shakya shares how cycling through Kathmandu Valley’s shifting landscapes, heritage town...
01/12/2025

FEATURED: Outreach Nepal’s Ujaya Shakya shares how cycling through Kathmandu Valley’s shifting landscapes, heritage towns, and hidden trails restores clarity, sparks ideas, and reconnects him to the culture that shapes his work.

READ THE FULL STORY HERE: https://ebx.sh/7SE8RI

BRAND & BUSINESS: PICKUP COFFEE welcomes the holidays with new Christmas drinks and a 2026 Everyday Planner created with...
01/12/2025

BRAND & BUSINESS: PICKUP COFFEE welcomes the holidays with new Christmas drinks and a 2026 Everyday Planner created with Winnie Wong and 12 Filipino artists — celebrating creativity, community, and the season’s cozy rituals.

READ THE FULL STORY HERE: https://ebx.sh/s44kaR

BRAND & BUSINESS: HelloFranses!, W Communications’ creator-first consultancy, officially launches in Singapore to streng...
01/12/2025

BRAND & BUSINESS: HelloFranses!, W Communications’ creator-first consultancy, officially launches in Singapore to strengthen influencer representation, partnerships and creator-led brand strategies across the APAC region.

HelloFranses!, W Communications’ creator-first consultancy, officially launches in Singapore to strengthen influencer representation, partnerships and creator-led brand strategies across the APAC region.

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