04/06/2025
Before Ceres came, there were these old Bus Lines in Cebu !
In Cebu during the late 20s onwards, several bus companies competed with the train service, including Cebu Auto Bus Company, Bisaya Land Transportation Company, Cebu Transit, The Lozada, and L.
The Cebu Autobus Company was started on April 22, 1926 by W.C. Ogan along with Abdon Capobres, who already had his own transportation fleet, C. K. Bradbury, Ralph S. Frush, and W. R. Giberson on a paid up capital of P50,400, a huge sum at that time.
The company started with 8 buses. Frank Howard served as its general manager. A year later, I V. Binamira came on as general manager. By 1930, the company had a total of 100 buses, according to the Cebu Trade Directory. It was common knowledge then that any major players in the transport sector are backed up or owned by politicos - Bisaya Land Transport of the Cuenco's and the Osmena's with Cebu Autobus that after the war controlled stock and board of director Sergio Osmena.
By late 1920s and up to the years leading to WW2 Phil Railway Cebu line was already in the red ( financial loss ) due to the serious passenger fare undercutting of the bus lines. Mga pasahero pod sa kara an panahon preferred the slow and roundabout transport method of bus. Holdover of the manana habit nga hinay lihok unaccustomed to following strict departure schedules. Ang bus kay mag howat man jud sa pasahero unlike sa train bya an ka if hinay hinay ka. So it is a 3 combo punch of business competition backed by politicos of the time, WW2 destruction of the railway system and the travelling culture and mindset of the travelling public that killed the Cebu Railroad.
* The Cebu Auto Bus yard was at N Bacalso Street duol ra sa amo a sa Private.
Photo credit to : Buboy Peralta online Pinterest
Source - Limpag and Oaminal