IRA B.

IRA B. copywriter | content strategist | multimedia artist | social media analyst.

I am so excited to announce that my client's business page has achieved 100𝗞 𝘃𝗶𝗲𝘄𝘀 𝗶𝗻 𝗷𝘂𝘀𝘁 28 𝗱𝗮𝘆𝘀! This success didn’t ...
07/04/2025

I am so excited to announce that my client's business page has achieved 100𝗞 𝘃𝗶𝗲𝘄𝘀 𝗶𝗻 𝗷𝘂𝘀𝘁 28 𝗱𝗮𝘆𝘀! This success didn’t happen overnight – it was a result of a well-planned strategy, engaging content, and a lot of consistency.

Here’s how I made it happen, and how you can too:

1. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗗𝗿𝗶𝘃𝗲𝘀 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 – Posting regularly keeps your brand front and center, ensuring you’re always top-of-mind for your audience.

2. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗩𝗮𝗹𝘂𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 – Content that speaks directly to your audience’s needs and challenges generates the most engagement and shares.

3. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 – Building relationships through active responses and conversations strengthens trust and keeps your community engaged.

4. 𝗥𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗗𝗮𝘁𝗮 – Tracking performance and adjusting in real-time allows us to continually improve and provide content that resonates.

This milestone is just the beginning, and we’re eager to keep growing.

Ready to take your social media to the next level and see real results? 𝘽𝙤𝙤𝙠 𝙖 𝙙𝙞𝙨𝙘𝙤𝙫𝙚𝙧𝙮 𝙘𝙖𝙡𝙡 𝙩𝙤𝙙𝙖𝙮 to discuss how we can create a strategy that brings your business the visibility and growth it deserves.

It’s been a while since I last posted here. And honestly? That’s okay.  Early on, I thought that in order to succeed on ...
29/03/2025

It’s been a while since I last posted here. And honestly? That’s okay.

Early on, I thought that in order to succeed on social media, one had to publish daily—just to be seen. However, I eventually discovered that visibility isn't just about frequency; it’s about 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

Social media success isn’t about showing up daily—it’s about 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗽𝗼𝘀𝗲. Random daily posts are considerably less effective than a well-planned content strategy at increasing interaction.

So, if you’ve been feeling pressured to post just for the sake of it, take a step back. Focus on content that truly connects. Because in the end, 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘄𝗶𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝘄𝗶𝗻 𝗼𝘃𝗲𝗿 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝘆.

What’s your biggest takeaway when it comes to social media strategy? Let’s discuss in the comments! ⬇️

Design isn’t just about looking good—it’s about making an impact.When I created this layout for Water For Less - New Was...
30/11/2024

Design isn’t just about looking good—it’s about making an impact.

When I created this layout for Water For Less - New Washington, Aklan, I wanted to highlight what truly matters: clean, affordable, and reliable water solutions. Because great visuals aren’t just about aesthetics—they should communicate a message that resonates. 😉

From crafting engaging designs to strategic social media management, I help businesses bring their brand to life online.

Ready to make your content work smarter?

Let’s talk! ✨

From late-night study sessions to early morning reviews, I’ve seen firsthand the dedication and hard work that went into...
29/11/2024

From late-night study sessions to early morning reviews, I’ve seen firsthand the dedication and hard work that went into this moment. And now, it’s official—Nurse Eya has earned her place in the world of healthcare! 🩺

As a social media manager, I love crafting stories that celebrate milestones, and this one is extra special because it’s family. Seeing my cousin achieve this dream is a reminder that passion and perseverance always pay off.

Congratulations, Nurse Eya! Your journey is just beginning, and I know you’ll make a difference in so many lives. 🤍

Social media is more than just posts—it’s about storytelling, branding, and design. And as someone who juggles multiple ...
16/08/2024

Social media is more than just posts—it’s about storytelling, branding, and design. And as someone who juggles multiple creative roles, learning never stops!

I recently completed Canva’s Graphic Design Essentials and Teacher Essentials courses, and the knowledge I gained is a game-changer for my work in social media management, graphic design, and content creation. These courses reinforced the power of visual storytelling, which is crucial in crafting content that captures attention and drives engagement.

I’m beyond grateful for platforms like Canva that provide tools and training to help creatives and strategists like me grow. Excited for the opportunities ahead! ✨

Growing up, I rarely saw dolls that looked like me. As a plus-size girly, seeing Barbie embrace diverse body types feels...
27/06/2024

Growing up, I rarely saw dolls that looked like me. As a plus-size girly, seeing Barbie embrace diverse body types feels like a win—not just for representation but for the self-confidence of so many young girls who deserve to see themselves reflected in the toys they love. 😍

Beyond personal validation, this move is also a marketing masterstroke. As a social media manager, I see how inclusivity isn’t just about social change—it’s smart business. Barbie’s decision to introduce plus-size dolls strengthens their brand, expands their audience, and sets them apart in an evolving industry.

Why this matters in marketing:
✔️ Stronger brand reputation – Shows Barbie is evolving with the times.
✔️ Better market reach – Representation matters to consumers.
✔️ Competitive advantage – Being a leader in inclusivity creates loyalty.
✔️ Sales & growth – Tapping into new demographics means more engagement & revenue.

This is what real progress in branding looks like—meeting consumers where they are, making them feel seen, and building a stronger connection.

Would love to hear your thoughts! Does representation in products like this impact how you see a brand? 💬👇

Branding: More Than Just Aesthetic, It’s an ExperienceEver walked into a café and instantly felt at home? Or scrolled pa...
27/06/2024

Branding: More Than Just Aesthetic, It’s an Experience

Ever walked into a café and instantly felt at home? Or scrolled past a brand online and just knew it was them before even seeing the name? That’s the power of branding—it’s not just about a logo or color scheme. It’s the soul of a business, the emotions it sparks, and the story it tells.

For me, branding is an art form. It’s about crafting an identity so strong that people don’t just see it; they feel it. It’s the voice, the vibe, and the experience that makes a brand unforgettable.

And just like every story has its palette of emotions, every brand has a color story that speaks volumes. Here’s mine:

🎨 (Dark Slate Blue) – A deep, steady blue that whispers trust and stability. It’s the foundation, the quiet confidence that says, “You can rely on me.”

🖤 #000000 (Black) – Bold, timeless, and undeniably powerful. Black adds sophistication and mystery, making a statement without saying a word.

🌫️ (Light Greyish Blue) – A breath of fresh air. This soft tone brings clarity and modernity, creating a sense of calm and balance.

🌿 #569184 (Cadet Blue) – The perfect blend of blue and green, symbolizing growth and renewal. It’s a reminder that creativity and nature go hand in hand.

Together, these colors aren’t just shades on a screen—they’re the building blocks of trust, credibility, and connection. Because at the end of the day, branding isn’t about what you sell; it’s about what people feel when they interact with you.

What’s your brand’s story? Let’s create something unforgettable. ✨

I love the outcome of the PowerPoint that I made aside from the other write ups for my Aussie client’s presentation. 🦋✨H...
13/03/2024

I love the outcome of the PowerPoint that I made aside from the other write ups for my Aussie client’s presentation. 🦋✨

Here’s my portfolio: bit.ly/socialslayqueenwebsite

If you are in need of Multimedia Artist | Social Media Marketer and Manager | English as a Foreign Language Teacher. 🎨💻🖌

You may send me an email to [email protected]

Happy Birthday to the amazing Mommy Weng, the powerhouse behind Felicity Collection. Wishing you a day filled with love,...
23/02/2024

Happy Birthday to the amazing Mommy Weng, the powerhouse behind Felicity Collection. Wishing you a day filled with love, laughter, and countless blessings. Your dedication to your craft and your kindness inspire us all. Here's to another fabulous year ahead! Enjoy your special day, Mommy Weng! 🥳🎂🎉🎈

🎉 Exciting News Alert! 📚✏️ SHARING MY NEW PROJECT! 💚 These are all made from the scratch with the help of Canva! 🤩Get re...
24/01/2024

🎉 Exciting News Alert! 📚✏️

SHARING MY NEW PROJECT! 💚

These are all made from the scratch with the help of Canva! 🤩

Get ready for the new school year with my upcoming personalized tracing pad project! 🌈

Help your kids learn alphabets, numbers, colors, and more in a fun and unique way. 🚀

Perfect for busy moms, teachers, and printing businesses! 🌈👩‍👧‍👦

Stay tuned!

Just wanna share to everyone, my baby cousin Janelle Ansale’s talent. She digitally drawn Kenneth Carl Gutierrez using i...
07/01/2024

Just wanna share to everyone, my baby cousin Janelle Ansale’s talent. She digitally drawn Kenneth Carl Gutierrez using iBis paint. So proud of you, my love. 🥹🫶🏼

24/12/2023

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