22/05/2025
I sent more than 100 cold DMs every single day... and got ZERO responses.
Then, things changed. The next 30 cold messages? 3 hot leads.
What happened between the first 100 DMs and those 3 hot leads?
Here’s the story:
At first, I thought reaching out was like making a sales pitch.
I’d send my messages, trying to sound perfect—using all the right words, the right offer, trying to impress.
Result? Nothing.
100 cold DMs. No replies.
I was frustrated. What was I doing wrong?
Then, I heard something that completely changed my perspective:
“People don’t hire services. They hire people they trust.”
That hit me like a ton of bricks.
I realized:
I didn’t need to sound perfect.
I didn’t need to sell hard.
I didn’t need to overwhelm with technical details.
What I DID need was something much simpler:
→ Build a real connection.
→ Show I cared.
→ Make it clear I understood their challenges and had the right solution.
Fast forward to my next batch of DMs:
I changed my whole approach:
→ I started by asking them about their struggles.
→ I learned about their biggest needs.
→ I connected with them on a human level.
→ Positioned myself as someone who could truly help.
→ Made sure my message stood out, offering something of value.
I made the conversation about THEM, not just me.
Instead of a cold pitch, it became a meaningful conversation.
Instead of trying to “perfect” my message, I focused on building rapport.
Instead of rushing to sell, I focused on understanding their pain points.
Here’s the truth:
✅ If you’re sending DMs, you’ve already got the service.
✅ To stand out, focus on rapport, not just selling.
✅ Solve their problems—not your anxiety about getting the perfect message.
Result? 3 hot leads out of 30 DMs.
What changed wasn’t my offer or services.
It was how I showed up in my messages.
Unlocking success in cold outreach is easier than you think.
