21/05/2025
🚨 Google Marketing Live 2025 Takeaways (and why Google should be part of your ad mix)
Just attended Google Marketing Live 2025 and the stats they shared confirm what we’re already seeing across client accounts:
🔹 83% of people use Google or YouTube every single day
🔹 65% of people go to Google or YouTube before making a purchase
🔹 A typical buyer journey involves 5+ touchpoints, and 2 to 3 of those involve either Google or YouTube
🔹 With AI Overviews rolling out, Google Search isn’t just giving answers anymore, it’s giving better answers, faster
🔹 The new Gemini 2.5 Pro is powering even more natural, free-flowing voice conversations and experiences
👉 What does this mean for us media buyers?
Google isn’t just a search engine anymore. It’s an AI-powered purchase assistant embedded into your customer’s daily habits. Whether it’s through organic search, YouTube recommendations, or generative AI responses, it’s part of the journey.
✅ If you’re only running Meta or TikTok but ignoring Google, you’re leaving visibility (and money) on the table.
✅ Google is not “just search” anymore—it’s full-funnel: Search, YouTube, Display, Performance Max, Shopping, Demand Gen… and now, AI-first surfaces.
✅ Your customers don’t just scroll—they search, they watch, they compare, they verify.
If your product isn’t visible on those 2–3 Google/YouTube touchpoints before a decision is made… someone else’s will be.
If you haven’t already, 2025 is the year to diversify because single-channel strategies just won’t cut it anymore.