21/07/2025
A Not-So-Friendly Reminder When Investing:
Before you decide to invest in a startup, especially one still building its foundation, you need to seriously reflect on your capacity—financially, emotionally, and strategically—for the journey ahead.
This is a reminder of something we’ve seen far too often: an investor commits capital, agrees to the terms, celebrates early progress—then backs out or expresses disappointment after seeing that the returns aren’t instant.
Let’s be clear: startups are not a quick-return scheme. Especially in the early stages, they require time, hard work, patience, and faith. When you choose to invest, you’re not buying into overnight profits—you’re aligning yourself with a long-term vision. You’re investing in people, in progress, and in potential.
Like every business in its first stages, growth takes time—and it doesn’t always look like big numbers in the beginning. It looks like hustle. It looks like risks. It looks like delayed gratification.
Backing out early or complaining about “small returns” after only one cycle not only reflects a lack of understanding about how businesses grow—it also disrupts the very thing you supported. It disrespects the people working daily to build something from the ground up. And yes, we take that personally.
So before you write that check, ask yourself:
👉 Am I ready for a long game?
👉 Do I trust the people behind this business?
👉 Am I aligned with the vision—and ready to support it through its seasons?
Because when you invest half-heartedly, then pull out the moment things don’t meet your immediate expectations, you’re not just losing potential gains. You’re also wasting everyone’s time—and that’s something no founder deserves.
Be a responsible investor. Don’t just invest for the clout. Invest because you believe. And if you don’t—please, don’t waste our time.🫶