03/11/2025
: FEU Junior Communication Students Explore Multimedia Storytelling through Envision Workshop
FEU IAS Department of Communication conducted “Entertain, Engage, Excel: Winning Audiences Through Multimedia” on October 29 at the Theatre Studio, Arts Building.
The event officially began with the introduction of the hosts, junior Communication students Kieve Paulo Amacna and Kiyella Bettina Pascual, who set an engaging atmosphere for the participants and the rest of the workshop.
Proceeding with the event, Segment Producer, Multimedia Head, and Talent Manager at ABS-CBN, Paolo Mañoso, served as the guest lecturer, sharing his insights, experience, and skills on making and conveying interactive online content for entertainment.
His talk emphasized how social media extends storytelling beyond the screen, highlighting that the real success metric is through audience engagement, and that genuine connection is built from the combination of authenticity, emotion, and humor.
The topic was then followed by a question and answer session, allowing participants to further gain a deeper understanding of the significance of multimedia writing.
The program concluded with the awarding of a certificate by Multimedia Writing Teacher Julius Segovia to Mañoso, as an acknowledgement of his valuable participation in imparting knowledge throughout the session.
✍️: Elaiza Alcayde