23/01/2019
WEARING GOLD ON YOUR TOES
By Glaiza Lee
Socks are an interesting piece of clothing. They are usually not the first thing in our wardrobe that come to mind, yet they can make or break an outfit. Most people pay little attention to this footwear but they are quite important for a person’s comfort throughout the day.
Manila Bay Hosiery Mills Inc, (MBHMI), a leading hosiery company in the country, knows the importance of wearing a good pair of socks.
“People don’t usually pay attention to their socks. But they feel different when they don’t wear socks with their shoes. They feel uncomfortable without it. Socks provide a snug fit to the shoes, protect the feet from abrasion and absorb perspiration while bringing style to the toes,” said Carolina T. Young, president of MBHMI.
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A LEGACY OF QUALITY
Established in the 1950s, Manila Bay Hosiery set out to develop and provide the finest hosiery selection for men, women and children through the iconic Gold Toe®, the brand that has been synonymous to high quality and durable socks.
The founder of Manila Bay Hosiery, Agustin Tanco, started his business by importing socks from the United States. After a while, he decided to venture out into manufacturing socks. In the 1970s, an American businessman came and brought “linenized” GOLDTOE® socks to the Philippines. He looked around for a hosiery manufacturer and found out about Manila Bay Hosiery, which is the pioneer of hosiery in the Philippines. Eventually, he sold his franchise right to Manila Bay Hosiery.
Ever since the company became the sole distributor of the iconic socks brand, Manila Bay Hosiery has stayed true to the GOLDTOE® standard of quality. With more than 80 years of experience under its toes, GOLDTOE® has been the category leader and standard of quality.
Only a few brands have withstood the test of time, and GOLDTOE® has endured. Founded by three German immigrants, the company began as the Great American Knitting Mills in Pennsylvania in 1919. Gildan Activewear has acquired the company from GoldToeMoretz in 2011.
On their first few years in operation, they develop the “linenized” socks, made from Irish linen which proved to be much stronger than cotton and more resistant to fraying and holes. Proving its strength and durability, GOLDTOE® became the must-buy footwear for many consumers; however, they had a hard time distinguishing the iconic socks from the other brands in the store shelves.
In response, the sock company began reinforcing gold linen thread into their socks; thus, the birth of the iconic American brand in 1934. Not before long, the consumers started to ask for durable sock, “the ones with the gold toe.”
“While GOLDTOE® has a remarkable history, we don’t just sit on our laurel. We continue to innovate and develop products that the market needs and wants. We always seek better materials, better processes and better performance. In recent years, GOLDTOE® used to be known as the socks for the oldies, but it is not the case anymore. We have introduced new styles, colors and innovations to cater to the young, emerging market,” said Young.
THE HOSIERY COLLECTION
From formal galas to sporting events and casual weekends, GOLDTOE® has socks for everyone for different occasions.
For dress socks, there is the classic Gold Toe, which is made from the finest yarns and are reinforced for longer, comfortable wear. The toe seams are specially flattened for smooth fit, and with heels that are always well rounded for support and comfort.
The young and hip people can choose from Elements which features bolder and more exciting designs. Made from sustainable fibers such as bamboo, modal and tencel, Elements is naturally anti-bacterial. Elements also combines fashion and environmental lifestyle.
Every active soul knows that footwork is key to success, and PowerSox will support them to reach their goal. The Gold Toe®’s sports sock brand is designed to enhance athletic performance. Made from superior design and technology using high-quality fibers, PowerSox provides protection during competition and brings comfort to the wearers’ feet with its great stretch and optimal fit.
With different styles, colors and silhouettes, City Lady caters to the hosiery needs of women from all walks of life. Launched in the 1970s as the flagship brand of Manila Bay Hosiery, the women leg collection is currently the most preferred brand of durable and comfortable stockings.
Add some fun and creativity to your footwear with Leg Love, the fashionable line of City Lady hosiery products. This collection is great for stylish women who want to take fashion to the next level. Manila Bay Hosiery has collaborated with emerging Filipino designers such as Renan Jay Pecson, Pablo Cabahug and Bianca Valero for one of a kind stocking collections.
For your kids’ footwear needs, you can choose between GOLDTOE® Kids and City Kids. For those special occasions where your children need to dress up, opt for Gold Toe Kids. It is the best quality socks that parents can give to their children.
City Kids, meanwhile, has budget-friendly children’s socks and stockings. Comfortable and stylish, the kids’ collection comes in different colors, patterns and designs. Plain white socks are also available.
“In the coming years, Manila Bay Hosiery and GOLDTOE® will continue to thrive and offer quality products that are durable, comfortable and affordable. We are committed to develop socks with comfort, fit and durability that can stand the test of time. We will take the lead to come up with new trends, innovations and designs. We will definitely be within reach of the consumers,” concluded Young.
These brands are available at the Accessories Department of SM Stores, Landmark, Rustans, Metro, Robinsons Department Stores, Waltermart, Toby's, Watson's, Mercury Drugstores, Save More, SM Hypermarts, SM Supermarkets; at company owned kiosks in BGC Uptown Mall, Glorietta 3, Southwoods Mall Biñan, Festive Mall Iloilo, and Ali Mall in Cubao; and at onlines stores of Zalora, Lazada, and Shopee Philippines.
