
26/06/2025
LOOK | PUP Bachelor of Arts in Public Relations (BAPR) students hold 33rd Grand AdClash, in partnership with Cosmetique Asia's 'Hair Works', at the Robinsons Galleria, today, June 26.
The Grand AdClash is an annual event established by the PUP Department of Public Relations for BAPR students to experience event organizing and showcase marketing skills by partnering with a brand to campaign for.
Fourth year students from 4-1D, 4-2D, 4-3D, and 4-1N demonstrated their respective marketing strategies for 'Hair Works' through proposing an Integrated Marketing Communication (IMS) Campaign.
Other PUP BAPR students also joined the event to learn the marketing plans of the graduating batch.