24/08/2025
“So what do we do? First, admit the truth. Media economics is broken. Networks need to pick: do they want ad money now, or credibility later? You can’t have both. There has to be clear disclosure rules, a wall between editorial and ads, and most of all—fair pay for journalists.
Audiences also need to wise up. People should be able to tell the difference between news and paid promotion. Right now, they can’t. And that’s why the Discaya interviews spread so fast. Viewers trusted the hosts. That trust was played like a card.”
[COMMENTARY] The Vico Sotto Exposé: A Deep Dive into Philippine Broadcast Journalism's Ethical Crisis
◼️ The Corruption Beneath the Surface
This issue has already been picked to shreds by analysts. I’m not one of them. What I can give you is a perspective from someone who’s been inside the industry.
I was there in the 90s, working in broadcast, and I saw enough to know what’s really going on.
The practice of paid interviews—it’s not some hidden archive you’ll find in books. It’s an open secret. Everybody knows it, few admit it. Interviews can be bought, sometimes bundled with ad spots, sometimes slipped under the table. I’ve seen it with my own eyes.
Now, I want to be clear. This is not to say Korina Sanchez or Julius Babao accepted money. I have no personal knowledge of this case. Whether that’s true or not is for investigators to establish.
But what I can say, from my own experience, is that the practice is still around. In the last election, we helped a senatorial candidate get more exposure in Bicol. I won’t name names. What I can confirm is that the same arrangements are alive and kicking. Because why not? For some broadcasters, elections are more than coverage. It’s a chance to pocket extra cash.
◼️ The DPWH Connection: A Web of Corruption
That’s why Vico Sotto’s exposé cut deep. He posted screenshots of veteran broadcasters Korina Sanchez and Julius Babao interviewing contractor couple Sarah and Curlee Discaya.
Then came his question that spread all over social media: "Before prominent journalists agree to interview contractors who are also into politics, don't they ask themselves first, 'Wait, why are they ready to give P10 million just to be interviewed by me?'"
The timing was brutal. The Discayas’ companies—Alpha and Omega Gen. Contractor & Development Corp., St. Timothy Construction, and St. Gerrard Construction General Contractor and Development Corporation—are tied deep into the Department of Public Works and Highways. Top 15 contractors, cornering about P100 billion worth of flood control projects since 2022.
Marcos himself admitted in his SONA that ghost projects existed. Lives were lost in flooding while money was being pocketed. And when Babao asked the Discayas about their breakthrough moment, they didn’t even bother to hide it: "Noong nag-DPWH kami."
The paper trail backs it up. Contracts list Sarah Discaya as the authorized rep of Alpha & Omega. Not one or two contracts—years’ worth. Patterns like this don’t just appear; they’re built into how corruption operates.
And media gets dragged in to clean the image.
◼️ The Economics of Broadcast Corruption
The root of it all is simple: money. Journalists in the Philippines don’t earn much. NUJP says 44% take home only P15,000 a month. Some scrape by with P5,000. That’s barely survival.
So when money gets waved around, it’s tempting. I’ve seen rate cards myself. One that leaked for “Rated Korina” spelled it out:
- Stand Alone Story: P450,000 for 8–10 minutes with the host and CEO
- K Saya-saya Segment: P350,000 for 5–7 minutes with a charity angle
- Omnibus Segment: P250,000 for 3 minutes
Now compare that to Sotto’s P10 million claim—even if he said it wasn’t exact. That’s more than 20 times the posted rate. Which tells you: there are special packages, the kind you don’t put on paper, designed for high-stakes sanitization—the media version of washing dirty money clean.
◼️ The Libel Threats: What Happened?
After Vico Sotto publicly questioned the integrity of the interviews—and implied the Discayas paid as much as ₱10 million to broadcast their story—Korina Sanchez and her legal camp were quick to respond with a threat of cyberlibel charges against Sotto.
This was widely reported in major outlets, including statements from Korina herself and her camp, who called Sotto’s social media post “libelous” and damaging to both her personal reputation and the reputation of “Rated Korina.”
Their position was that, regardless of whether Sotto said the amount was “not exact,” even raising the issue was enough to constitute an attack on character and professional reputation—thus opening Sotto to possible criminal liability under the Philippines’ cyberlibel laws.
Cyberlibel in the Philippines is notorious.
The expanded definition under RA 10175 has been used to intimidate, harass, or silence critics, including journalists and ordinary citizens. The burden of proof is stacked, and public figures often push “actual malice” arguments to protect themselves.
The threat alone was enough to muddy the waters. Instead of transparency or investigation, the defense was legal intimidation. It shifts the conversation away from corruption and into a courtroom debate.
◼️ When Journalism Forgets to Investigate
Investigative journalism should be the one thing money can’t touch. But in this country, it’s rare. It takes independence, resources, and a newsroom that’s willing to support you. Most don’t have that.
The PCIJ once called it what it is: a mafia. A syndicate. Media corruption that operates like organized crime.
And you see it here. Instead of digging into the Discayas’ wealth, their DPWH ties, or their political ambitions, the interviews turned into puff pieces. Rags-to-riches stories, aired like campaign ads.
◼️ Ethics Versus Economics: A False Dichotomy
How did the industry respond? Poorly.
Sanchez’s camp first admitted that payments happen, comparing it to regular ads that go through networks with receipts. Then they walked it back, denied the P10-million figure, and threw in threats of cyber libel.
But the amount doesn’t matter.
Whether it was P10 million or P450,000, the principle is the same. It’s a compromise of journalistic integrity.
Professor Danilo Arao said it straight: journalism and endorsements don’t mix. There has to be a line. Right now, there isn’t.
◼️ The Broadcast Industry's Dirty Secret
From my own years in radio, I can tell you—it’s common. Paid content gets dressed up as lifestyle features, public service segments, charity tie-ins.
Sometimes it comes with a package: radio plugs, TV exposure, social media, maybe even a print feature. And it’s all designed to make questionable people look respectable.
It’s legal enough to survive on paper, but the intent is obvious. Disclosure exists in theory, but in practice it’s blurred on purpose.
The bigger problem is that credibility gets traded. Sanchez and Babao didn’t start as lifestyle hosts—they built their names as journalists. That reputation is the product being sold now.
◼️ Systemic Corruption and Democratic Decay
What this shows is that corruption isn’t just in government. It runs through multiple sectors.
And when journalists, the supposed watchdogs, join in, democracy takes the hit.
The Discayas spent over P1 billion on their mayoral run against Sotto.
(Edit: Under Philippine election law, a mayoral candidate is permitted to spend only ₱3 per registered voter if running with a party, and ₱5 per voter if independent—a rule that puts strict legal boundaries on campaign expenses, making it relevant to examine the spending patterns of candidates like Sara Discaya during the last election. - HOW COME NO ONE IS TALKING ABOUT THIS?)
That money didn’t come out of nowhere. Most of it likely flowed from those DPWH contracts. Their media blitz was about buying legitimacy with borrowed credibility. Journalism turned into a money-laundering machine.
◼️ The Path Forward: Transparency and Accountability
So what do we do? First, admit the truth. Media economics is broken. Networks need to pick: do they want ad money now, or credibility later? You can’t have both. There has to be clear disclosure rules, a wall between editorial and ads, and most of all—fair pay for journalists.
Audiences also need to wise up. People should be able to tell the difference between news and paid promotion. Right now, they can’t. And that’s why the Discaya interviews spread so fast. Viewers trusted the hosts. That trust was played like a card.
◼️ A Personal Reflection on Industry Complicity
I can’t pretend I don’t understand the temptation. I’ve seen colleagues choose survival over principle. And who am I to judge when bills are due and families are waiting at home? But I also know this: accepting economic reality doesn’t mean bowing to corruption.
Broadcast used to be about public service. Over time, it became entertainment. Then it became business. Now, integrity costs money while corruption pays. Unless that balance changes, this problem won’t go away.
And that’s why what Vico Sotto did matters. He didn’t just call out two broadcasters. He pulled back the curtain on a system. It’s uncomfortable, sure, but it’s the question that needs to be asked: in a democracy where information is power, what happens when that information is for sale?
We already know the answer. We’re living it. A political culture where money buys legitimacy, corruption trades in credibility, and public trust is treated like another product in the marketplace.
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