Manilyn Nunez, Siwayan Bangon Aroroy masbate, Masbate (2025)

11/06/2022

Content Marketing Strategies for eCommerce Business This strategy involves the creation and usage of content to drive traffic, convert leads to sales and establish you as a frontrunner of the segment, both in terms of knowledge and reach. This strategy has become a priority for both B2B and B2C businesses
eCommerce marketing is the process of driving traffic to your brand, converting traffic to sales, and making your brand visible to the masses. eCommerce marketing ideas are dynamic- as the industry evolves and audiences change, your strategy must too, so that you always achieve the best ROI rates.
Inbound is far and away from the most effective B2B marketing strategy because it leverages the strengths of the majority of the other nine strategies to attract, engage, and delight customers

Here are the 11 Essential eCommerce Marketing Strategies
Produce original content.
Optimize your eCommerce website's layout.
Content marketing.
Social media marketing.
Email marketing.
Search engine optimization (SEO) for eCommerce.
Pay-per-click advertising (PPC for eCommerce)
Optimize for mobile.

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26/08/2021

To, create a logo using Canva, follow these four steps. Go to the homepage of Canva and press the ‘create a design’ button. You will find it in the topmost right corner of your dashboard. From the drop−down list of options, select the logo. You will be automatically redirected to the design tab. This is how your design tab will look like.

Here are the most important steps to designing a logo: —

Understand why you need a logo.
Define your brand identity.
Find inspiration for your design.
Check out the competition.
Choose your design style.
Find the right type of logo.
Pay attention to color.
Pick the right typography.

Designing a logo doesn't have to be daunting. Canva's logo maker provides all of the ingredients you need to create a custom logo, fast – and free. Learn how to design a logo online with ease and Quick and easy designs. Canva has everything you need to complete your visual branding suite. Create your own business cards, flyers, posters, and more, and use your logo on all of them. Get your designs printed with Canva and we'll deliver them to you for free.

Do you want to make your own Logo in your business? Follow me on my website ; https://buff.ly/3AiyLpZ and let's make together

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25/08/2021

Content Marketing Strategies for eCommerce Business This strategy involves the creation and usage of content to drive traffic, convert leads to sales and establish you as a frontrunner of the segment, both in terms of knowledge and reach. This strategy has become a priority for both B2B and B2C businesses
eCommerce marketing is the process of driving traffic to your brand, converting traffic to sales, and making your brand visible to the masses. eCommerce marketing ideas are dynamic- as the industry evolves and audiences change, your strategy must too, so that you always achieve the best ROI rates.
Inbound is far and away from the most effective B2B marketing strategy because it leverages the strengths of the majority of the other nine strategies to attract, engage, and delight customers

Here are the 11 Essential eCommerce Marketing Strategies
Produce original content.
Optimize your eCommerce website's layout.
Content marketing.
Social media marketing.
Email marketing.
Search engine optimization (SEO) for eCommerce.
Pay-per-click advertising (PPC for eCommerce)
Optimize for mobile.

Click here for more info; https://buff.ly/3AiyLpZ

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24/08/2021

YYou can promote your online store by using eCommerce marketing tools for business as a whole or to drive more sales for specific products. Below is an overview of a few practical ideas to try and Public relations; word of mouth. . Excellent customer service and compelling products or services can generate many and also Social media sites. Social media marketing can take a lot of time. It also needs to be done consistently to reap the.
In the past, selling your products meant managing a brick-and-mortar store and limiting yourself to a primarily local customer base. Today, all you need to advertise your inventory is Internet access and a website. An e-commerce website makes it easy for customers around the world to shop at your virtual store. If you don't promote your e-commerce website, though, customers won't be able to find it. A variety of free and paid advertising methods are available online, allowing you to choose the ones that best fit your budget and business plan.

8 Ways to Promote Your Online Shop Like a Pro
Offer Deals on a Regular Basis. ...
Use Email Marketing to Remind Customers to Shop. ...
Start a Blog. ...
Contact Bloggers About Your Products. ...
Start Guest Blogging. ...
Offer Video Tutorials/Behind-the-Scenes Shots. ...
Branch Out With Social Media. ...
Highlight Products on Social Media

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23/08/2021

Understanding how users navigate your site will help you perform crucial optimizations that will help increase user retention on your site. Improving user experience will also improve your conversion rates, and increase incoming revenue. If your checkout process is smooth and trustworthy from start to finish, you will increase conversion rates and decrease cart abandonment. The next five eCommerce marketing strategies are helpful when optimizing your checkout page. We’ve recently discussed some of the biggest mistakes we see even experienced eCommerce store owners make from time to time here on Core dna's blog.

Today, we’re going to turn that article on its head and provide some actionable tips and advice regarding what to do to start generating more conversions — even without increasing your visitor numbers.

Without further ado, let’s dive in.

Here are 14 different ways you can increase your eCommerce conversion rate:
Apply persuasive design and copy
Make navigation simple and easy
Personalize, personalize, personalize
Allow shopping via social media platforms
Be as informative as possible
Showcase various forms of social proof
Use scarcity, urgency, and exclusivity to your advantage
Provide multiple discount options
Offer discount thresholds
Implement upsells, cross-sells, and downsells
Provide a persistent shopping cart
Show your visitor’s progress
Allow for guest checkout
Provide multiple payments and delivery options

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22/08/2021

Graphic design is an important tool that enhances how you communicate with other people. It serves to convey your ideas in a way that is not only effective but also beautiful.
Graphic design has a big role to play in the modern competitive business environment. Businesses need the services of graphic designers to create impressive marketing materials. These materials include brochures, business cards, websites, leaflets, stationeries, and so on.
The graphic design optimizes your marketing efforts across all channels and is key to building a professional brand. Being consistent in your marketing collateral allows your brand to be easily recognizable and allows your customers and clients to quickly get familiar with what your company has to offer.
A vital part of any good graphic design, Space is the area around the elements in a design. It can be used to separate or group information. Use it effectively to give the eye a rest, define importance and lead the eye to where you want it to travel.

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21/08/2021

If you’re launching a website, you probably want it ready as fast as possible. However, it’s difficult to gauge how long it should take to create a site if it’s your first time commissioning one. Without that information, you might end up hiring the wrong team for the job.

Building a custom website from the ground up takes time. If you’re thinking about a serious project with a real budget, you might be looking at a timeline of weeks or months. That’s normal, but it’s also possible to get an excellent website off the ground much faster, depending on what you need.

In this article, we’re going to talk about how the website development process works. We’ll break it down step by step, so you know what to expect. Finally, we’ll discuss website builders, a great alternative if you need to build a website as quickly as possible.
For the vast majority of people who need a website, there are better, cheaper, and faster ways to get one up and running. Time required to build an entirely custom website: Weeks-to-months, depending on the complexity of the project and your coding skills. One web-design blog estimates that it takes approximately 14 weeks.
Do you want to create a website for your business ? Please visit on my website ; https://buff.ly/3lFrZ9J

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20/08/2021

When it comes to digital marketing, social media content and social ads are no longer optional or a nice finishing touch. Today good social media content is essential. Taking a few minutes to haphazardly post or share without following a solid strategy just won’t pay off. With an ever-changing, increasingly targeted set of algorithms to deal with, the time spent on social media crafting posts, engaging followers, and targeting ad campaigns continues to grow every quarter. Learning the time and effort it takes to create social media content gives you a better idea of what to expect so you can strategically and effectively plan and execute campaigns.
It takes around an hour to set a social page up, and you can even redirect your domain name (if you have one) to your social media page – This is known as domain forwarding. It’s safe to say that just under half the world’s population is now using social media.
You can have your own social media page now ! Message me on my page at https://buff.ly/2Vz1A2j

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19/08/2021

Web development services help your business increase product awareness, maintain contact between you and potential buyers, market your goods or services, generate sales leads and increase your company's visibility and much more.

These points surely help you to have a good website for your business growth. To learn web development is a very important and lengthy task for all companies, and for a commercial website to succeed.

1. Domain Name

Choosing a name that people can easily and reliably recognize is one of the basic things to start with web development. You choose cleverly and correctly with it, regardless of whether you are using ou.com.com or something else.

2. Hosting Provider

Hosting provider is one of the most important things which should be considered while making any website. Your website speed and operation totally depend on your hosting service provider.

3. Updated Technology

A web developer must use updated technology for making a website such as HTML5, CSS3, PHP, JQuery, JavaScript, and more. Usage of updated technology will make your successful website for your business growth.

4. Color and Design

Color and design is a very important part of web development. It helps you to look at your website more attractive. Bold color is the best option for your website. Color and design affect the feel of your website. Users always prefer to see the simple and clean design. The most important part of website design is the header and footer. It should be good-looking and attractive.

5. Clear Objective

Before starting a web development process you have to be very clear and start your process according to your plan. Knowing your goal means knowing your purpose. A web developer must ask a businessman what type of business? This way helps you to build a relevant website for your business.

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18/08/2021

Chatbots are gaining more popularity than ever and they are totally bringing new ways of how businesses run marketing. They have become the latest addition to every marketer’s bag of strategies as being an early adopter can give you major advantages from customer support to lead generation.
In this infographic, we look at the importance of chatbots and the stats so you’ll have a better understanding of how they can help your business succeed.

The global Chatbot market is expected to grow exponentially between 2016–2023. — Credence Research
85% of customer interactions will be managed without a human by 2020. — Gartner
32% of executives say voice recognition is the most widely used AI technology in their business. — Narrative Science
6 billion connected devices will proactively ask for support by 2018 — Gartner
44% of executives believe artificial intelligence’s most important benefit is “automated communications that provide data that can be used to make decisions.” — Narrative Science
By the end of 2018, “customer digital assistants” will recognize customers by face and voice across channels and partners. — Gartner
40% of mobile interactions will be managed by smart agents by 2020. — Gartner
10k+ developers are building chatbots in Facebook Messenger. — Facebook

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17/08/2021

Planning is one of the most important parts of running a business, no matter whether it is a large multinational corporation trying to plan an expansion or a small business launching an exciting new product.

It is easy to start a project, but without careful planning, it is like setting off on a journey to an unknown destination without a roadmap. You might manage to make it to your destination eventually, but don't be surprised if you get really lost on the way!

As a small business owner, it is very tempting to neglect planning altogether, especially if you are the only person in the company. After all, planning can be a time-consuming process and for small business owners time spent planning is likely to be a time when they are not earning any money. But the benefits of good planning will far outweigh any temporary loss of earnings.

The great thing about a business plan is that it can provide a reference point for you to return to at any point during the project. Just looking at a plan and seeing how far you have come is a great motivational tool. It can help you determine whether you have drifted too far away from your original vision and allow you to get back on track once again.

Writing a business plan will also help you to think more analytically than ever before about your industry and the role of your business within it. It will help you to see correlations between the different parts of your business e.g. how decreasing the cost of a particular process will affect your overall profit margin. Planning is one of the most important parts of running a business, no matter whether it is a large multinational corporation trying to plan an expansion or a small business launching an exciting new product.
It is easy to start a project, but without careful planning, it is like setting off on a journey to an unknown destination without a roadmap. You might manage to make it to your destination eventually, but don't be surprised if you get really lost on the way!

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16/08/2021

Branding is an expression of the essential value of an organization, product, or service. It is the communication of characteristics, values, and attributes that clarify what this particular brand is. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me”.
Many first-time entrepreneurs and small to medium-sized business owners view spending on marketing as an expense, while money spent on building and maintaining assets like machinery, intellectual property, and location are considered to be capital investments. Brand marketing focuses on marketing so it is an investment building an asset called brand equity. Brand equity is the portion of a company’s value or market cap attributable to a company’s brand.
All business assets have value because they generate future revenue and profits. A brand is no different than any other business asset. It makes future sales possible.

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&beutyowners

15/08/2021

Graphic design is the most powerful art that has breathed fresh life into digital marketing. This modern form of art has added a contemporary flair to the advertisement profile of every company. It also acts as one of the key components to build brand awareness and influence the customer’s decision-making process.

Until the recent past, many entrepreneurs and decision-makers failed to understand the importance of graphic design. Now, there is a huge interest as the two industries are becoming inseparable.

So, let’s dive into the concept of graphic designing and the role it plays in the digital marketing world.
Graphic design communicates ideas or messages in a visual way. It can be used by any type of industry to convey complicated information in a digestible way.

According to Interactive Design Foundation, ‘Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.’

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-making

14/08/2021

The importance of a website for marketing extends to every aspect of your digital marketing strategy.

As the backbone of your online presence, every type of communication, piece of content.

Or, advertisements that you put online will drive the consumer back to your website.

As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.

Let’s start with your social media marketing.

Though you use third-party social media sites to reach and engage with consumers.

You have to have a place to send consumers to when they want to learn more about your business.

Similar to our social media post below.

We tell consumers we are an SEO company, but if they don’t know what SEO is, then they can learn more by following the link to a blog post about SEO.
Your website serves as that “home base” where you can send customers when they want to make a purchase…

…or learn more about a particular product or service you offer.

The importance of a website for content marketing is also significant. Your content needs a place to live.

Do you want to create a website for your business? visit me on my website;https://buff.ly/3lFrZ9J

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13/08/2021

Social media is transforming the way that cosmetic companies generate their sales, through word-of-mouth. Many users who haven’t had previous experience with a brand will endeavor to look at their social platforms to gauge other user’s reviews and comments.

Social media is two-way communication between the target audience and the cosmetic provider. The cosmetic companies are able to generate customer feedback via different online presences. Additionally, they are able to use social media to better target and approach their own customers and listen to different voices from them.

Cosmetic Industry brands need to be really honest, which can be at the root of some of the fear for the industry; Shami from Transform Medical Group,

“We understand that social media isn’t just used to highlight good news, that you have to be honest, and if your consumers raise a concern then you need to be able to answer their queries truthfully – it’s a two-way conversation after all. We saw many of our competitors especially throughout the PIP scandal remove their social platforms avoiding association with the issue.”

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12/08/2021

Marketing has always been a vital part of a business and is important in helping to create a brand image and attract consumers to the brand and products. Previously, businesses have turned towards large marketing campaigns on T.V and other forms of media such as newspapers and magazines. However, some brands have chosen to use social media as a way of marketing their products. This dissertation focuses on the cosmetic industry and their use of social media and how they attract customers and engage with them online. This study begins with a literature review, which evaluates previously published work in relation to social media. The research methodology is provided which puts forward the philosophical stance that is adopted throughout the study and justifies the type of data that will be used for analysis. Some interesting conclusions have been made from analyzing the research, which has allowed recommendations to be made for both managers and future researchers.
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11/08/2021

The beauty industry has proved to be a leading innovation within retail. This innovation does not only come from a scientific side concerning product innovations, but also from a digital marketing perspective where organizations have implemented successful strategies to attract and retain customers.
Brands in the beauty industry have taken the lead using Augmented Reality (AR) for marketing purposes as well as disrupting traditional business models.

We will be discussing these key marketing trends at the next TREND event on Thursday 9th of November.
First of all, it is important to note the difference between AR and VR. While AR is an addition to what already exists, VR is normally a simulation of an environment or a simulation where you have to use a headset in order to immerse yourself in a certain scenario.

We have seen some brands embracing Augmented Reality towards their customers. Widely speaking, those brands have tried to mimic the process of trying on makeup.

Smashbox was the first to even try eye-tracking technology for when the consumer was ‘trying on’ makeup, where they identified eye movement patterns that would determine whether or not the consumer was responding positively to the product. As a result, they have seen a 27% increase in overall conversions since they began using this technology. Mikela Eskenazi will be giving a keynote speech on how to embrace this technology on the 9th of November. Brands in the beauty industry have taken the lead using Augmented Reality (AR) for marketing purposes as well as disrupting traditional business models.
We will be discussing these key marketing trends at the next TREND event on Thursday 9th of November.

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Manilyn Nunez

11/06/2022

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