27/10/2025
๐ฃSMIC: From Storefront to Ecosystem โ Executives Strengthen Media and Stakeholder Ties in La Union โจ
In a gesture of gratitude and partnership, SM Investments Corporation (SMIC) executives met with members of the media and other stakeholders for a Lunch Meet and Greet on October 24, 2025, at Manam Restaurant, SM City La Union. The event brought together key figures from SMICโs Corporate Communications team to foster closer relations with regional partners and share updates on SMโs ever-evolving business ecosystem.
Present at the luncheon were SMIC Vice President and Head of Corporate Communications Owen Cammayo, Assistant Vice President for Corporate Communications Elizabeth Lacson, Business Writer for Corporate Communications Kimani Eros S. Franco, and Digital Media Manager Janus Mikael Balasoto, who collectively expressed appreciation to media partners and stakeholders for their continued support and engagement in SMโs journey of growth and innovation.
In his message, VP Owen Cammayo shared an insightful overview of SMโs transformation over the decades, from its humble beginnings as a single shoe store to what he described as an โecosystem of interconnected businessesโ that drive inclusive and sustainable growth nationwide.
โSM has grown from a store, to a department store, to a mall โ and to what it is now: an ecosystem of businesses that work together,โ Cammayo explained. โWe began with retail, expanded to property, and strengthened our foundation with banking. Together, these businesses create synergy that supports communities, stimulates markets, and drives progress.โ
Cammayo highlighted SMICโs three core business pillars โ Retail, Property, and Banking โ alongside strategic portfolio investments in sectors like renewable energy and logistics.
SMโs retail arm includes its flagship SM Stores, SM Markets, and partner brands such as Uniqlo, Watsons, and Ace Hardware. Its property business, under SM Prime Holdings, operates 89 malls across the Philippines, as well as hotels, convention centers, offices, and residential developments through SM Development Corporation (SMDC) โ including the newly launched SMDC Signature line catering to the upscale market.
Meanwhile, SMโs banking segmentโanchored by BDO Unibank, the countryโs largest bankโcontinues to expand its reach to underserved Filipinos. With only about 30% of the population having bank accounts, SMIC sees a major opportunity to promote financial inclusion and literacy, especially in emerging areas.
Beyond its core industries, SMICโs portfolio investments contribute 8โ10% of its revenue, with interests in renewable energy through the Philippine Geothermal Production Company, Inc. (PGPC) and logistics services via 2GO Group. SMIC also holds investments in Goldilocks Bakeshop, showing how the group continues to diversify while maintaining synergy among its brands.
โIn SM, we believe that when everybody wins, we win,โ Cammayo said, emphasizing SMโs long-standing philosophy of inclusive growth and responsible business.
The event concluded with words of thanks from the SMIC Corporate Communications team, reaffirming their commitment to open communication and collaboration with media and community partners.
From a single shoe store established 68 years ago to an expansive business ecosystem spanning retail, property, banking, logistics, energy, and beyond, SMIC continues to build on its legacy โ creating opportunities, empowering communities, and shaping a future where progress is shared by all.
By: DjZ Yexโก๏ธ
