20/05/2026
๐๐๐๐ ๐๐๐๐ | CABEIHM CONDUCTS ACTIVITY 3 OF PAMANA PROGRAM FOR LOCAL EDUCATORS
As part of the PAMANA Program (Pagpapalaganap ng Malayang Nasugbuenong Arte at Anyo) under the College of Accountancy, Business, Economics, and International Hospitality Management (CABEIHM), Batangas State University โ The National Engineering University (BatStateU TNEU) ARASOF-Nasugbu successfully conducted Activity 3 entitled โTourism Value Chain for Educatorsโ on May 18, 2026 at the Taal Livelihood Center, BatStateU TNEU ARASOF-Nasugbu Campus.
The activity aimed to equip local educators with innovative and community-based approaches in integrating tourism value chains, local heritage, and history into classroom instruction. It also highlighted the importance of contextualized learning in preserving the identity and culture of Nasugbu through education.
The program formally opened with an invocation and the singing of the national anthem led by the Tourism Management Society, creating a reflective and collaborative atmosphere among the participants.
In her opening remarks, Assoc. Prof. Mayette A. Cananea, Associate Dean of CABEIHM, emphasized the importance of embracing the identity of being a proud Nasugbueno. She underscored that local culture, heritage, and history should not merely remain as community memories but must be actively preserved through education and collective responsibility. She encouraged educators to become stewards of local identity by embedding heritage consciousness into their teaching practices.
Meanwhile, Dr. Marvin C. Hernandez, Dean of CABEIHM, delivered an inspirational message centered on the role of educators in shaping culturally aware and socially grounded learners. He challenged teachers to make classroom discussions more meaningful by anchoring lessons on local history and real-life community experiences, making heritage more visible, relatable, and relevant to the younger generation.
The seminar featured a series of technical sessions that highlighted practical and localized frameworks for educational integration. Ms. Kristine Estilo initiated the discussions through an operational orientation on Google Classroom, guiding participants on maximizing digital platforms as tools for effective and accessible instruction.
Dr. Marithel J. Tiangco then discussed tourism value chains, presenting tourism systems not only as economic drivers but also as valuable educational resources that can deepen studentsโ understanding of community development and sustainability.
Further enriching the discussions, Asst. Prof. Cherry D. Abeleda presented โLocal Tourism Value Chain Case Studies: Education Tourism Linkages.โ Her lecture demonstrated how local heritage concepts and tourism practices may be transformed into concrete and engaging classroom applications, enabling students to appreciate their cultural roots through contextualized learning experiences.
The afternoon session transitioned into collaborative breakout activities facilitated by Charlene Angga together with members of the Tourism Management Society. Participants engaged in Workshop 1: โAligning Value Chains with Learning Outcomes,โ where they applied the concepts discussed during the lectures into actual syllabus and lesson design frameworks.
The seminar concluded with a plenary synthesis and feedback session moderated by Ms. Angga. Assoc. Prof. Cananea and Asst. Prof. Arlene M. Mendoza served as panel reviewers, providing insights and recommendations on the participantsโ outputs and proposed educational applications.
To formally close the activity, Dr. Tiangco led the presentation of โNext Steps and Commitments,โ encouraging educators to continuously champion heritage education and community-based learning initiatives within their respective institutions. The event ended with an official photo opportunity among participants, facilitators, and organizers.
Through this extension initiative, CABEIHM further strengthens its mission of promoting academic excellence, sustainable tourism education, and the preservation of local heritage through transformative and community-centered learning.
