Subic Sun

12/12/2025

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08/12/2025

OVER 50,000 VOLUNTEERS JOIN SM CARES COASTAL CLEANUP DRIVES

SM Supermalls continues to advance its commitment to environmental sustainability with the successful rollout of its 2025 coastal cleanup initiatives, culminating in the youth-centered National Day for Youth Climate in Action: “Bayanihan with a Vibe” event held at SM By the Bay on November 23. This year-long campaign mobilized more than 50,000 youth and community volunteers, removing over 210,000 kilograms of waste from coastlines nationwide—one of the program’s biggest collective efforts to date.

Throughout 2025, SM Cares—the corporate social responsibility arm of SM Supermalls—led major marine conservation activities, including the World Oceans Day celebration in June, the International Coastal Cleanup in September, and sustained weekly cleanups in select malls. These initiatives continue to amplify public commitment to the campaign, strengthening SM’s advocacy for clean oceans and empowered communities.


“Caring for our coastlines goes beyond a clean-up activity—it’s a sustained commitment to the communities and future generations who depend on these waters. We’re inspired by the passion of the youth and volunteers who showed up all year. Their energy reminds us that when we come together, small acts can create waves of change,” said Engr. Liza Silerio, SM Cares Program Director for the Environment.

This year’s “Bayanihan with a Vibe” placed youth front and center, blending coastal cleanup activities with interactive learning and entertainment. Volunteers from youth organizations, community groups, local government units, partner NGOs, and SM employees participated in environmental education sessions, waste collection activities, and a DJ-led gathering that celebrated collective climate action. The event reinforced the message that young people play a critical role in shaping a more sustainable future, with SM Cares providing platforms that inspire them to lead meaningful change.


Across all of SM’s 2025 coastal cleanup efforts, the strong and diverse turnout—from students to families, local partners, and corporate volunteers—demonstrates the growing public commitment to the campaign. By integrating sustainability into both its corporate operations and community programs, SM Supermalls continues to build a culture of shared responsibility for the environment.

Every cleanup is a step toward a cleaner, greener Philippines. With thousands united under the spirit of bayanihan, SM Supermalls reaffirms its commitment to building a waste-free future—one coastline at a time. SM invites communities nationwide to join the movement and continue making waves for a sustainable tomorrow.

About SM Green Movement
SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

08/12/2025

FOI CHAMPION: Subic Bay Metropolitan Authority (SBMA) Office Services Department OIC-Manager and FOI Receiving Officer (FRO) Jaime H. Menor, Jr. (2nd from left), with his staff FRO Angelo M. Mañalac (center) and FRO Randy D. Canlas (2nd from right),receives the FOI Champion Award during the 2025 Freedom of Information Awards held at The Bellevue Manila in Alabang, Muntinlupa City, on November 28.

06/12/2025

06/12/2025

SM CARES DELIVERS OVER 70,000 BOOKS TO LIBRARY COMMUNITIES NATIONWIDE

In celebration of its 40th anniversary, SM Cares, the corporate social responsibility arm of SM Supermalls, wrapped up the Book Nook Book Donation Drive with an inspiring show of community spirit, collecting over 70,000 pre-loved books across 88 SM malls nationwide. The initiative brought together thousands of Filipinos in a shared mission to spark the joy of reading and promote lifelong learning.

From Spark to Movement

“When SM celebrated its 40th anniversary, the focus was not on grandeur, but on purpose: to transform this spirit of sharing into a full-fledged Book Nook Book Donation Drive,” shared Mr. Cesar Gilbert Q. Adriano, Director of the National Library of the Philippines. “From that spark, the journey truly took root, born from a shared belief that stories are gifts meant to be passed on.”

From July 7 to October 15, 2025, mallgoers from Luzon, Visayas, and Mindanao donated books of all kinds — from children’s stories and educational materials to novels and reference titles — to benefit public libraries and community reading spaces across the country.

The reach of this initiative speaks volumes: the Book Nook Book Donation Drive has enriched 88 libraries and reading centers nationwide, including 74 affiliated public libraries in Luzon, 7 in the Visayas, and 7 in Mindanao. This collective effort will benefit an estimated 219,936 students, families, and educators, transforming libraries into vibrant hubs where learning thrives and stories come alive.

Celebrating Literacy and Community Partnership
The culmination of the drive was marked by a ceremonial turnover held on November 27, 2025, at the National Library of the Philippines, where SM Cares formally turned over the collected books to its 88 partner library communities.

The event stood as a milestone celebration of how the Book Nook program continues to strengthen literacy and learning through accessible, community-based reading spaces located in SM malls nationwide.

“Through the Book Nook, we hope to nurture curiosity and creativity in every Filipino,” said Ms. Shereen T. Sy, Pioneer of the Book Nook program under SM Cares. “This initiative shows us how collective action can create lasting impact — one book, one reader, one community at a time.”

Honoring the Champions of Literacy
During the turnover, Book Nook also recognized exemplary public librarians who have gone above and beyond in fostering literacy and learning in their communities. The Heart of the Library Award for Most Outstanding Librarian was presented to Ms. Michael “Aiko” Nagas of the City Library of San Fernando, La Union, for her dedication to making books and knowledge accessible to all.

Meanwhile, the Literacy Partner Award was presented to outstanding librarians across the country, including Ms. Rosena Roman of the City of Imus Public Library, Ms. Easter Wahayna-Pablo of the Baguio City Public Library, Ms. Mylene Villanueva of the Manila City Library, and Mr. Michael Pinto of the Cagayan Provincial Learning and Resource Center. These individuals were honored for their invaluable efforts in promoting reading, cultivating lifelong learning, and inspiring their communities to grow through knowledge.

This milestone is more than a celebration—it’s a promise. SM Cares remains dedicated to empowering future generations through literacy and learning. Through initiatives like Book Nook, we aim to nurture curiosity, creativity, and connection. Learn more at https://linktr.ee/smbooknook or follow and .

Celebrating 40 Super Years of Evolving with Every You
SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls in the Philippines and 8 in China—marks four decades of growing with Filipinos and becoming a trusted space where diverse lifestyles and generations connect, while continuously redefining the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive and meaningful experiences. (30)

05/12/2025

PBBM TO GRANT SRI TO GOV'T WORKERS

President Ferdinand R. Marcos Jr. is set to grant a one-time Service Recognition Incentive (SRI) to government workers, Malacañang said Friday.

In a press briefing, Palace Press Officer Claire Castro said Marcos is expected to sign a document to formalize the release of the incentive.

When asked if state workers may already expect the SRI and when it will be given, Castro replied: “Hintayin po natin (Let’s wait).”

Castro, nevertheless, assured government personnel that the Palace would deliver the “good news” once the document is released.

In Dec. 2024, Marcos issued Administrative Order (AO) 27, authorizing the grant of SRI to qualified government personnel for fiscal year 2024, including teachers and military and uniformed personnel, who each received P20,000.

Details on the specific amount and the scheduled release of the SRI this year will be announced once the AO is issued.

Source: PNA

01/12/2025

NEW PLAYGROUND DROP: PHIL KIDS AT SM OLONGAPO DOWNTOWN

Phil Kids Playground, a fast-growing children's indoor play and learning center, proudly announces the grand opening of its newest branch located at SM City Olongapo Downtown.

Designed for children ages 1–12, the newly opened Phil Kids playground offers a vibrant, safe, and exciting environment where children can explore, learn, and play.

The new Phil Kids at SM features a variety of attractions, including a multi-level soft play structure, ball pit, trampoline zone, mini climbing wall, and dedicated toddler play area—all built with international safety standards in mind.

With its bright colors, sensory-friendly design, and interactive play elements, Phil Kids aims to provide a space where both fun and development go hand in hand. Phil Kids offers families a place where children can move, imagine, and grow
Drop by and let your kids explore, play and enjoy their grand opening activities.

Phil Kids is located at Level 2 of SM City Olongapo Downtown.

29/11/2025

AVOCADO ERA STARTS AT SM OLONGAPO CENTRAL

Avocadoria, the popular avocado dessert brand known for its rich, creamy, and inventive avocado-based creations, is thrilled to announce the grand opening of its branch at SM City Olongapo Central.

The opening marks an exciting expansion for the brand as it continues to satisfy the cravings of avocado enthusiasts across the country.

Shoppers and food lovers can now indulge in Avocadoria's signature lineup, including its best-selling Ice Cream Cheesecake, Avocado Shakes, tin can cakes, sugar-free, keto-friendly options and the signature Avocado lover.

Made from premium avocados and crafted with care, each product highlights Avocadoria's mission to offer delicious, "guilt-free”desserts made with real avocado and natural ingredients.

It is considered the first avocado dessert franchise in the Philippines and is known for its innovative and healthy options.

Avocadoria's newest store is conveniently located at Level 4 of SM City Olongapo Central and is now open to serve customers daily. # #

27/11/2025

It’s SMAC Thanksgiving Sale at SM Stores in North Luzon!

Get 10% Off on regular-priced items with a minimum single-receipt spend of ₱3,000 from November 27 to 30, 2025!

Plus, enjoy this exclusive deal from Metrobank Credit Cards!
💳Extra 10% Off on all items with a minimum single-receipt spend of ₱5,000 (straight) or ₱15,000 (installment). Visit Metrobank website for complete promo terms and conditions.

🛍️Valid for SMAC and Prestige (physical or virtual card) at all SM Stores in North Luzon
🛒 Shop In-store or via a Personal Shopper and enjoy same-day delivery
See you at SM Store, Your Every Day Store!

25/11/2025

SM SUPERMALLS ENDS 2025 WITH SEVEN AWARDS
FOR CUSTOMER-CENTERED EXCELLENCE
Brand Finance, AMEC, and PANA awards reinforce mall giant's commitment to customers

On its 40th anniversary, SM Supermalls has even more to celebrate with its receipt of seven key industry distinctions from three respected and influential award-giving bodies.

Recognizing SM’s best practices in line with its evolution into a bold new era of service to customers and surrounding communities, Brand Finance crowned the mall giant as ASEAN’s Strongest Retail Brand for 2025. Adding to this are wins from the International Association for Measurement and Evaluation of Communication (AMEC) with one silver and three gold awards, and two awards from the Philippine Association of National Advertisers (PANA) for SM’s marketing excellence and community service.

"Our customers forged us into who we are now," said SM Supermalls President Steven Tan. "Their satisfaction influences how we operate and continue to evolve. It is because of our pursuit of shared success with our customers and partners that we've remained tenacious in innovating so we can meet them where they are at, satisfying not just what they need, but want and could want in the future."

Sharpened instincts, elevated service
Customer centricity continues to fuel SM's drive for evolution as it enters a new era of service. Tan emphasized anticipating and meeting the changing palate of its customer base amid a fast-evolving retail landscape through innovations led with sustainability and reinforced with diversification.

“We're relentlessly focused on satisfying modern customer considerations and buying behavior with the design of our malls, intuitively clustering tenants to maximize their exposure. Tenants such as first in market, world class local and global brands have been added to our portfolio so our customers have more variety and choice, while our evolved discipline of marketing to our customers ensure each visit to our malls enhances their experience."

It is this thrust that earned SM the title of ASEAN's Strongest Retail Brand for 2025, awarded by Brand Finance, the world's leading brand valuation consultancy. Across the whole country, SM Supermalls scored a hefty Brand Index Score of 95.00 out of 100.

Enhanced mall traffic and customer engagement fueled by streamlined data
But keeping a strong pulse on customer sentiments meets the challenge of volume and disjointed data threads. To overcome this, SM streamlined its assessment of communication data to understand customers better, meeting and satisfying shopper attention directly with strategic resource funneling. Because of this, SM saw an increase in drive-to-mall intent, with one of the key highlights being increased foot traffic in Mall of Asia by 15%.

This practice earned SM four distinctions from AMEC: one Silver for Best Use of Integrated Communication Measurement/Research, and four gold awards for Most Effective Planning, Research, and Evaluation - APAC; Most Effective Planning, Research, and Evaluation in Consumer Communications; and Most Impactful Use of Insights and Analytics Recommendations.

SM Supermalls Executive Vice President for Marketing Joaquin San Agustin underscored how customer centricity is rooted in one essential priority—listening.

"Apart from enhancing customer experience within our malls, closely listening to the change in their sentiments allowed us to evolve, speak their language, and sharpen our instinct for the kind of elevated service they are looking for. Listening to our customers grounds all our efforts in real, actionable strategies," said San Agustin

Driving stronger value for communities by reinventing the roll of malls
Enriching its customer-focused operations, SM also integrated sustainability measures into its mall initiatives to strengthen community impact.

"Our commitment to our customers naturally grew into a dedication to enriching our surrounding communities by maximizing the foot traffic we receive and the mall space we have," said Tan. "With this, customers started associating us with a brand that goes beyond what a mall is and the role it plays in the every day," said Tan.

SM Cares, the Corporate Social Responsibility arm of SM Supermalls, launched "Book Nook" in SM Aura and SM Podium as a means of sharing the joy of reading and providing a conducive environment for moderated learning sessions across different age groups. What started as a post-pandemic initiative aimed at addressing book accessibility issues, grew into a larger scale advocacy of setting up a dedicated space not just for reading but learning in SM malls.

Powered by book donations from generous partners and mallgoers, Book Nook generated 64 reading sessions with a total of more than 10,000 participants on top of more than five million mall interactions throughout one year.

The initiative was so successful that apart from receiving a bronze Best Showcase for On Ground Activation

24/11/2025

DAY ONE BRINGS FRESH CULINARY CREATIVITY TO OLONGAPO

Day One Restaurant & Bar, the newest addition to the SM City Olongapo Central dining scene, is proud to announce its grand opening.

Day One is a modern dining and nightlife destination that brings a fresh, contemporary interpretation of Korean flavors to Olongapo.

Built on the idea that every day is a beginning, Day One blends elevated cuisine, inventive cocktails, and a stylish bar atmosphere into a single, dynamic experience.

The restaurant combines a refined yet approachable menu with a vibrant bar program inspired by the spirit of Seoul’s food alleys, lounges, and late-night eateries. It's a place designed for both casual meals and lively nights-out, making it as versatile as the community it serves.

Signature dishes include modern takes on Korean fried chicken, bulgogi, and house-made kimchi, seasonal banchan selections, elevated jjigae, noodles, grilled specialties and crafted cocktails.

Visit Day One at Level 2 of SM City Olongapo Central. (30)

Photos from Day One FB Page