15/10/2025
Love Radio to unveil 50-year story of dominance and digital transformation at Digicon 2025
MBC Media Group’s flagship FM station, Love Radio Manila , is set to share on the Brand Building Track at Digicon 2025, The Age of ‘i:’ The Power of Personalization, presenting its remarkable five-decade journey from a pioneering FM station to the country's undisputed multiplatform media powerhouse.
The session will offer a deep dive into how the brand has successfully adapted, grown, and remained relevant across multiple generations.
For 50 years, Love Radio has not just dominated the airwaves, consistently ranking as the #1 FM brand in the Philippines, but has also engineered a massive digital following. The station’s presentation will serve as a living case study in enduring brand growth, illustrating a seamless evolution from traditional radio to a global, multiplatform content machine.
The 20-minute session will be led by Love Radio’s most iconic personalities, detailing their personal and professional brand growth alongside the station’s trajectory. Key highlights will include Nicole Hyala’s remarks on the brand’s history and its expansion to digital platforms, the journey of Tanya Chinita, the reverse story of Conyo Bicolano, and a dynamic segment with Raqi Terra.
The “Love Radio Manila Story” is a must-attend for marketers, content creators, and media executives seeking actionable insights on how to build a brand that is truly future-proof.