15/08/2014
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University of Rizal System
COLLEGE OF BUSINESS (COB)
COB GOALS
The College of Business aims:
1. To be a leading center of affordable quality education in business management and accounting
2. To produce competent and socially responsive graduates of business administration and accountancy through quality instruction, research, extension and production.
3. To constantly develop industry-driven curricula in business and accounting education.
4. To pursue a socially relevant research program attuned to the needs of local businesses and organizations.
5. To establish meaningful linkages with private businesses, government agencies and non-government organizations.
6. To initiate vigorously income-generating activities by developing products and engaging in other business ventures
COB OBJECTIVES
Bachelor of Science in Business Administration (BSBA) Program:
1. To prepare students with the knowledge, technical skills and work habits required for entry-level positions in various industries and to give them opportunities for career development
2. To produce competent graduates employable in the areas of human resource development management, marketing management and financial management.
3. To prepare students to become future managers and entrepreneurs who are fully knowledgeable of the process of managing a business.
Programs Objectives for Each Field of Specialization
Human Resource Development Management:
1. To provide students with specialized education and credentials for career placement and advancement in human resource management.
2. To prepare students for the functions and responsibilities of human resource officer.
3. To offer a curriculum designed to provide the students a broader perspective and realistic workplace situations.
4. To teach students the principles and concepts needed in designing and implementing human resource development programs.
Marketing Management
1. To prepare students for the entrepreneurial or corporate work in marketing management.
2. To teach students marketing theories and concepts in the classroom and train them on the practical aspects of the various areas of marketing by exposure to actual work situations.
3. To train the students in product development, preparation of marketing plan and ex*****on of marketing strategies.
Financial Management
1. To offer formal training for future career professionals in financial management responsive to the challenging needs of the financial services industry in the Philippines.
2. To strengthen the students’ foundation on the quantitative and empirical research tools.
