30/06/2026
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This is a real case study, not a hypothetical, and the tool that made it possible isn't the one most people would guess.
Step 1 β Understand the situation:
A client's messaging was flat and generic. Instead of guessing, I set up three small agents to research their competitors, their reviews, and their own past content separately, then compared all three to find the angle nobody else in their space was using.
Step 2 β The tool that made it possible: Relevance AI (https://relevanceai.com)
What it is: Instead of one AI doing every step of a task, you can set up several agents that each specialize in one part of the job and hand off work to each other, closer to how a small team would divide labor.
Why this tool specifically: chosen here specifically for its standout feature, multi-agent orchestration, which most general-purpose tools don't offer.
How to use it: The part people get wrong early on is giving every agent the same broad instructions instead of a narrow, specific job. Agents perform better with a tightly scoped task than a vague one shared across the whole team.
Step 3 β The exact prompts I used in Relevance AI (one per agent, this is the research phase):
Agent 1, competitor research:
"Research what [business type]'s top 3-5 competitors are currently saying in their marketing, website copy, and social content. Summarize the common themes and messaging angles they all seem to lean on."
Agent 2, customer complaints:
"Research public reviews, comments, and forum discussions about [business type]. Summarize the most common complaints or frustrations customers express, especially anything competitors aren't addressing."
Agent 3, past content audit:
"Review this list of my past content/captions: [paste your past posts]. Summarize the messaging angles and themes I've already used."
Optional: Then compile the gap, either with a 4th agent or yourself:
"Here's what competitors say, here's what customers complain about, here's what I've already said: [paste all three summaries]. Identify the gap, an angle nobody in this list is using."
Step 4 β Then I handed that gap to ChatGPT (https://chat.openai.com) to actually write the messaging. This is the writing phase, AFTER the research is done, not before:
"Here's the messaging gap I found: [paste the gap from Step 3]. Here's the business: [business type/description]. Write 3 different headline or tagline options that claim this specific gap, in a tone that's [confident / playful / premium β pick what fits the brand]."
If your own messaging feels flat right now, this isn't a one-size-fits-all fix, it genuinely depends on your specific competitors and audience.
Book a FREE 15-minute consultation call with me and I'll look at your actual situation, no pitch, no pressure, just an honest read on whether this kind of system would actually help you.
