17/08/2025
I once worked with a client who wanted to target everyone and their campaign fell flat. When we narrowed their audience to just one specific group, their engagement grew 3x.
When you speak directly to the one who needs your solution, you donβt chase them, they come to you.
Your message doesnβt need to hit everyone
It just needs to land with the right one. βοΈ
This is how brand loyalty is built. β¨οΈ
π Save this and remind yourself: clarity beats quantity
