08/09/2025
Weâve all seen it scrolling past dozens of posts until one actually makes us stop, click, and maybe even buy.
Thatâs the funnel at work.
The AIDA Framework breaks down this journey into 4 stages:
đš Awareness â First impressions. People discover your brand through ads, posts, or word-of-mouth.
đš Interest â Curiosity grows. They explore your site, read your posts, and compare options.
đš Desire â The emotional connection. They start to picture how your product/service fits into their life.
đš Action â The final stepâbuying, signing up, or reaching out.
At Luffy & Co. Creatives, we use this funnel every day. One client had strong reach but low conversions. When we mapped their funnel, we saw the gap wasnât awareness it was desire. People knew the brand but didnât feel connected to it.
So we shifted gears:
⨠Added storytelling to highlight real benefits, not just features.
⨠Created interest-driven content that answered audience questions.
⨠Refined CTAs so they felt like natural next steps.
The result? Higher engagement, more clicks, and a clear lift in conversions.