27/10/2025
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SM City Roxas kicks off the holiday season with the grand launch of its Christmas centerpiece on October 26, 2025, at the Event Center, as part of the "Unwrapping Magical Christmas Tales" celebration across SM Supermalls in the Visayas.
The event was graced by Roxas City Vice Mayor Teresa Almalbis, representing Mayor Ronnie Dadivas, Vice Governor Jaime Magbanua, 1st District of Capiz Board Member Trina Almalbis Ignacio, City Councilors Gia Potato, Rey Magallanes, Midelo Ocampo, and Luis Fernando 'Bordz' Viterbo.
The Christmas display at the mall, themed "Wonders of Christmas," promises to transport visitors to a magical world of enchantment and wonder, perfectly capturing the spirit of the holiday season.
With its giant 35-foot Christmas tree and vibrant decorations, SM City Roxas is set to become a must-visit destination for families and friends looking to create lasting memories.
The grand launch marks the beginning of a fun-filled holiday season at SM City Roxas, with a range of exciting activities, promotions, and events lined up for visitors.
From meet-and-greets with Santa Claus, SM Cares' Besties of Joy, a heartwarming gift-giving tradition that combines friendship with giving back, where you can buy a set of two soft, cuddly bunny plushies, one for yourself and one to be donated to a child in need.
As the holiday season kicks off, SM City Roxas invites everyone to come and experience the magic of Christmas.
Whether you're looking for a spot to enjoy quality time with loved ones, indulge in festive shopping, or simply soak in the holiday atmosphere, SM City Roxas is the perfect destination.
Don't miss out on the festive fun β mark your calendars as more unwrapping surprises await in the coming days at other SM Supermalls across the Visayas.
