Rainne Cabigting - Social Media Marketing Expert & Real Estate VA, San Fernando (2025)

06/12/2023

So, you’ve got a growing list of followers, but your appointment book isn’t filling up as fast? It’s a common puzzle in social media: attracting followers who admire from afar but don’t make that jump to become clients (ESPECIALLY NOW THAT HOLIDAYS ARE COMING).

Here’s what you can do:

🎄FIRST, Know your ideal client
Sure, it’s fantastic to have thousands of followers, but who’s truly your ideal client? Define them. Is it the busy mom, the college student, or the working professional? Tailor your content to speak their language.

🎄 Value > Vanity
It’s easy to get caught in the trap of posting what gets likes. But what educates, inspires, and genuinely helps your followers? Share behind-the-scenes looks, answer common skincare questions, or showcase real-life results. It’s about creating value.

🎄 Engage, Don’t Just Post!
Your social media should be a two-way street. Engage with your followers. Ask questions, run polls, and respond to their comments. When they feel heard and connected, they’re more likely to trust you with their aesthetic needs.

🎄 Share Real Testimonials
Showcase real client stories and testimonials. When potential clients see real people vouching for your services, it bridges the gap between interest and action.

To wrap it up, while a high follower count is flattering, it’s the genuine connections and trust you build that turn followers into loyal clients.

Feeling stuck with loads of followers but only a few books an appointment? If your social media isn’t bringing in customers, I can help. Comment “HELP” below, and let’s finally make those followers count! 👍

aesthetics

04/12/2023

Do you ever find yourself staring at your screen, wondering what to post next for your aesthetic clinic? Or feel like your content is becoming a tad repetitive? You're not alone. Content fatigue is real, especially when trends come and go.

But here are ways to keep your content consistent and strong:

1. Patient Spotlights - Share real stories. Maybe it’s the journey of a client's skin transformation or a heartwarming testimonial. It's authentic and showcases your impact.

2. Behind The Scenes - Pull back the curtain a bit. Whether it's a sneak peek of a new treatment or a day in the life at your clinic, people love to see the human side of things.

3. Quick Tips & Tricks - Got a simple skincare tip? Or perhaps advice on post-treatment care? Little pearls of wisdom can be super shareable!

Remember, content fatigue hits us all at some point, but aesthetic clinics are ever-evolving, much like our skin.
👉 Struggling with content ideas? Drop "YES" in the comment below, and I'll reach out directly to help!

13/10/2023

The last thing you want to see on your social media pages is a negative comment or review. While it might be tempting to either hit 'delete' or respond defensively, there's a better approach. Here's how 👇

1. Acknowledge and Apologize
A simple ""We're sorry you felt this way"" can go a long way. Acknowledging their feelings and offering an apology showcases your clinic's empathy and commitment to patient satisfaction.

2. Take It Offline
While it's important to respond publicly to show transparency, move detailed discussions offline. ""We'd love to discuss this further. Can we contact you directly?"" This protects patient confidentiality and allows for more in-depth conversation.

3. Learn and Grow
Negative feedback, as tough as it may be, is a chance to learn. Whether it's about a specific treatment or general clinic experience, use this as a stepping stone to enhance your services.

4. Encourage More Reviews
One negative review can be drowned out by several positive ones. Encourage your satisfied patients to leave reviews. This not only boosts your online reputation but also gives potential clients a well-rounded view of your services.

By handling negative feedback with grace and care, you're not only addressing the issue at hand but also showcasing the heart and soul of your clinic.

Have you ever dealt with a challenging review or feedback? Share your stories and strategies below. Or if you found this guide helpful, comment ""❤️"" and share it with other aesthetic clinics who might benefit!

10/10/2023

It can be a tad frustrating when your posts don't get the attention they truly deserve. Here are the reasons why:

𝟭. 𝗗𝗼 𝘆𝗼𝘂 𝘀𝗽𝗲𝗮𝗸 𝘁𝗵𝗲𝗶𝗿 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲?Understanding your clientele—those beauty and wellness enthusiasts—is key. If your posts aren’t resonating, maybe they aren't aligning with what they want to see.
🤍 Dive into topics they care about. Showcase real results, skincare routines, or common beauty queries.

𝟮. 𝗜𝗺𝗮𝗴𝗲 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:
In the aesthetic clinic's world, a picture can say a thousand words. If your images aren't clear or appealing, they might be scrolling past.
🤍 Prioritize high-quality, inviting photos that truly resonate with what your clientele expects from an aesthetic clinic.

𝟯. 𝗧𝗶𝗺𝗶𝗻𝗴 𝗶𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴:
Your target customers might have specific peak times. Are you posting when your clientele is catching up on their feeds?
🤍 Analyze when your target audience are most active and post accordingly.

𝟰. 𝗘𝗻𝗴𝗮𝗴𝗲 & 𝗜𝗻𝘃𝗼𝗹𝘃𝗲:
Every potential customers value connection. Are you engaging with them enough?
🤍 Prompt discussions, ask for their beauty experiences, or share insights on aesthetic trends they might be curious about.

𝟱. 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗛𝘂𝗿𝗱𝗹𝗲𝘀:
Instagram and Facebook, and other platforms can be quirky in how they show posts.
🤍 Craft content that your clientele will want to engage with – likes, comments, shares – which in turn will enhance visibility.

𝟲. 𝗧𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗣𝗶𝘁𝗰𝗵:While your clients are interested in offers, too much selling can feel intrusive.
🤍 Blend your promotions with genuine stories or fun beauty facts to strike a rapport with your target market.

𝟳. 𝗞𝗲𝗲𝗽 𝗜𝘁 𝗙𝗿𝗲𝘀𝗵:
Your target market is always looking for the next big thing in beauty. Are you diversifying your content to match their curiosity?
🤍 Introduce a mix of video tutorials, product highlights, and client journeys to captivate your market's interest.

Crafting beauty is your passion, and it should be reflected in every post you share.

🌸 Want to make your online presence as impactful as your treatments? Got more queries or need some advice? Drop your most used emoji in the comments and I'll reach out!

09/10/2023

Here's Why 👇

1. 🚫 Algorithm Changes:
Both Instagram and Facebook frequently update their algorithms. These platforms prioritize content that engages users, so if your posts aren’t eliciting likes, comments, or shares, they may not appear on many of your followers' feeds.

2. 📆 Inconsistent Posting:
Inconsistency can be your worst enemy. If you post sporadically, the algorithms might perceive your account as less relevant.

3. 🎯 Undefined Target Audience:
Are you sure your content resonates with your desired audience? Remember, it's not just about reaching people; it's about reaching the right people.

4. 💬 Low Engagement Rates:
If people aren’t interacting with your posts, the platforms might decrease your visibility.

5. 📸 Low-Quality Content:
In the world of social media, visuals are paramount. Low-quality photos or graphics can harm your brand's image and engagement.

6. 🚀 No Paid Promotions:
Relying solely on organic reach can be limiting, especially with the increasing emphasis on paid content on these platforms.

7. 🖼️ Overly Promotional Content:
While it's essential to promote your services, being too salesy can deter your audience.

8. 🔗 Broken or Ineffective CTAs:
If your calls to action (CTAs) aren’t clear or compelling, users might scroll past without taking any action.

Succeeding on Instagram and Facebook requires a blend of strategic planning, quality content, and understanding each platform's algorithms.

31/08/2023

Hey ESTI, tomorrow is September, and if you're still struggling and overthinking about what to post on your socials, I got you! 😉

Follow these 5 content pillars that you can use to create engaging, informative, and effective social media posts to attract clients and never run out of ideas:

✨ 𝗕𝗲𝗳𝗼𝗿𝗲-𝗮𝗻𝗱-𝗔𝗳𝘁𝗲𝗿 𝗣𝗵𝗼𝘁𝗼𝘀: Showcase the results of your treatments and services with before-and-after photos. These photos serve as visual testimonials and help to sell your business without the need for a hard sell.

✨ 𝗕𝗲𝗵𝗶𝗻𝗱-𝘁𝗵𝗲-𝗦𝗰𝗲𝗻𝗲𝘀 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Give your followers an exclusive behind-the-scenes look into your treatments or daily happenings at your clinic or spa. This is a great way to get potential clients excited about what you have to offer and keep existing clients coming back for more.

✨ 𝗦𝗸𝗶𝗻𝗰𝗮𝗿𝗲 𝗧𝗶𝗽𝘀/𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗣𝗼𝘀𝘁𝘀: Share educational posts or tips and tricks to allow your audience to better understand the services and products you offer. This creates a deeper bond between your clinic/spa and your clients as they are more inclined to trust your knowledge and expertise.

✨ 𝗦𝗸𝗶𝗻 𝗖𝗼𝗻𝗰𝗲𝗿𝗻-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Target audiences with specific skin types, conditions, or concerns with skin concern-focused content. For example, share professional treatments for dehydrated skin in winter or recommend an at-home cleanser for aging skin.

✨ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: Highlight the amazing products you're using for your clients and don't forget to mention it's benefits.

Try incorporating these content pillars into your social media strategy for the month of September and track its performance.

If you're excited for more clients this BER season, comment "BER MONTHS" and follow me for more social media tips! 🤍

28/08/2023

With a lot of existing med spa and aesthetic clinics out there, it's easy to feel overshadowed. Always remember, your next post might be the one that catches the eye of your audience, drawing them closer to booking that appointment.

𝙔𝙤𝙪𝙧 𝙣𝙚𝙭𝙩 𝙥𝙤𝙨𝙩 𝙘𝙤𝙪𝙡𝙙 𝙗𝙚 𝙩𝙝𝙚 𝙗𝙧𝙚𝙖𝙠𝙩𝙝𝙧𝙤𝙪𝙜𝙝. 𝙆𝙚𝙚𝙥 𝙜𝙤𝙞𝙣𝙜!

26/08/2023

Hey b[ESTI]es, one of the struggles of your med spa business in social media is 𝐒𝐓𝐀𝐍𝐃𝐈𝐍𝐆 𝐎𝐔𝐓, right?

With all the competition consistently active on the platform, how can you do that?
Well, here are a few easy and effective ways you can do:

😍 𝐒𝐡𝐚𝐫𝐞 𝐑𝐄𝐀𝐋 𝐑𝐄𝐒𝐔𝐋𝐓𝐒:
• Share those cool before-and-afters. It's amazing to see what a little TLC can do!
• Got happy clients? Make a quick highlight of their feedback.

❔ 𝐒𝐡𝐚𝐫𝐞 𝐭𝐡𝐞 𝐊𝐧𝐨𝐰-𝐇𝐨𝐰:
• Clear up common questions in your stories. A simple "True or Not" session could be fun.
• Show a quick behind-the-scenes of a popular treatment.

💯 𝐓𝐫𝐲 𝐨𝐮𝐭 𝐏𝐨𝐥𝐥𝐬:
• Ask what treatments folks are curious about. It's a fun way to see what's trending!

✨ Show Off Your Space:
• Share snaps of your spa. It helps if folks can see where they'll be hanging out.

📹 𝐆𝐨 𝐋𝐢𝐯𝐞:
• Host a live Q&A. It's a chill way to chat with followers and answer their questions about a treatment or procedure. It also helps you gain credibility in your audience.

Try one out and let me know how it goes!
Comment "SCHEDULE" below and let's get on a FREE Consultation Call to help you grow your med spa's socials!

Rainne Cabigting - Social Media Marketing Expert & Real Estate VA

06/12/2023

04/12/2023

13/10/2023

10/10/2023

09/10/2023

31/08/2023

28/08/2023

26/08/2023

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