14/09/2026
𝗦𝗠 𝗦𝘂𝗽𝗲𝗿𝗺𝗮𝗹𝗹𝘀 𝗕𝗲𝘁𝘀 𝗕𝗶𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗙𝗶𝗹𝗶𝗽𝗶𝗻𝗼 𝗟𝗲𝗶𝘀𝘂𝗿𝗲
𝑭𝒓𝒆𝒔𝒉 𝒍𝒊𝒇𝒆𝒔𝒕𝒚𝒍𝒆 𝒃𝒓𝒂𝒏𝒅𝒔, 𝒏𝒆𝒘 𝒇𝒍𝒂𝒈𝒔𝒉𝒊𝒑 𝒅𝒆𝒔𝒕𝒊𝒏𝒂𝒕𝒊𝒐𝒏𝒔, 𝒂𝒏𝒅 𝒊𝒏𝒕𝒆𝒓𝒂𝒄𝒕𝒊𝒗𝒆 𝒔𝒑𝒂𝒄𝒆𝒔 𝒔𝒊𝒈𝒏𝒂𝒍 𝒂 𝒔𝒉𝒊𝒇𝒕 𝒇𝒓𝒐𝒎 𝒕𝒓𝒂𝒅𝒊𝒕𝒊𝒐𝒏𝒂𝒍 𝒔𝒉𝒐𝒑𝒑𝒊𝒏𝒈 𝒕𝒐 𝒔𝒉𝒂𝒓𝒆𝒅 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆𝒔
As Filipinos increasingly seek experiences beyond shopping, SM Supermalls continues to transform its malls into vibrant community hubs for leisure, dining, entertainment, and connection.
Following the opening of SM City Zamboanga, SM is set to launch SM Nuvali this November, a flagship eat-and-play destination featuring the country's first LED cinema experience of its kind. Meanwhile, the newly opened SM Seaside Cebu Arena strengthens the Visayas' entertainment scene with a world-class venue for major concerts and events.
Beyond new destinations, SM continues to champion active lifestyles and community experiences through running events, pickleball courts, and cultural programs such as Art for Everyone, Museo del Galeon, and AweSM Festivals.
These initiatives are part of My SM, an evolving platform designed to create meaningful experiences for diverse communities and interests.
SM also expanded its tenant base by 4% in the first half of 2026, surpassing 23,000 tenants nationwide.
“Food, leisure, and lifestyle concepts are leading the demand right now. We're actively curating a mix that keeps shoppers staying longer, discovering new brands, and coming back more often,” said Hanna Carinna T. Sy, Senior Assistant Vice President for Marketing and Leasing at SM Supermalls.
To further engage the digital community, SM recently launched SM SuperMakers, a TikTok creator network that encourages creators to share stories and experiences from across SM malls.
Beyond lifestyle and entertainment, SM continues to support local entrepreneurs and sustainability initiatives nationwide.
“All of these efforts aren't just about building better malls. They're about creating real, lasting opportunities for every Filipino,” said Steven T. Tan, President of SM Supermalls. “Our goal is to keep evolving alongside our shoppers, making sure SM remains a space where communities can connect, celebrate, and create memories together.”