08/12/2022
When many people hear the words “social media” in a job title, they might let out a slight giggle🤭 or smirk😏.
They’re thinking: Isn’t social media supposed to be a fun time-waster?
A social media manager plays a significant role👍 in a company. While the exact duties may change based on industry and brand demands, the duties, tasks and responsibilities of a social media manager may include some or all of the following:
Set goals and plan out an extensive social media strategy💪
Develop brand awareness and build an online reputation👍
Monitor, manage and respond to online reviews👏
Curate, create, and publishing relevant, original, and high-quality content😊
Coordinate with any SEO strategies to help generate more inbound traffic🎉
Design, create and manage promotions and social ad campaigns🧏
Create and implement an editorial calendar to manage content🧑
Promote any other blog or website content through social advertising, social posts, and more🤲
Develop relevant content topics that speak to the company’s target audience🧑🤝🧑
Build and expand community and/or influencer outreach efforts
Track and analyze key metrics and then tweak the strategy as needed
Monitor trends in social media tools, applications, channels, design and strategy, and implement the ones that are going to provide the most benefit
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