27/03/2025
Most people see the content — not the thinking that happens before it.
Before a single post goes live, there’s strategy. Quiet, detailed, sometimes tedious — but absolutely necessary.
Over the years, I’ve learned that the success of a content strategy doesn’t start in Canva. It starts in research.
That means digging into goals, understanding the audience beyond surface-level stats, and figuring out what makes a brand different in a crowded space.
This isn’t the kind of work that gets claps on social media.
But it’s the work that makes the content clear, aligned, and effective.
This post gives a tiny peek into what happens behind the scenes when I start working with a client.
I’m keeping it light here — but if you’d like to see more of the process, let me know.
Thoughtful strategy should always come before aesthetics. 😉
xx keziah gem