Gem Creates

11/04/2025

National Pet Day is more than just a celebration. It’s a reminder that while many of our pets are safe and loved at home, there are still so many waiting in shelters for that same chance.

This day invites us to not only spoil our own companions a little more, but also to extend our love and awareness toward the animals who are still hoping to be seen, chosen, and brought home.

Whether they’re curled up beside us or still waiting for their forever family—every pet deserves love, care, and a life of dignity.

27/03/2025

Most people see the content — not the thinking that happens before it.

Before a single post goes live, there’s strategy. Quiet, detailed, sometimes tedious — but absolutely necessary.

Over the years, I’ve learned that the success of a content strategy doesn’t start in Canva. It starts in research.

That means digging into goals, understanding the audience beyond surface-level stats, and figuring out what makes a brand different in a crowded space.

This isn’t the kind of work that gets claps on social media.
But it’s the work that makes the content clear, aligned, and effective.

This post gives a tiny peek into what happens behind the scenes when I start working with a client.

I’m keeping it light here — but if you’d like to see more of the process, let me know.

Thoughtful strategy should always come before aesthetics. 😉

xx keziah gem

21/03/2025

😍

20/03/2025

When I say market research is where everything starts, I mean it.

Before I even think about posting for a client, I’m deep in research mode—looking at competitors, the target audience, trends, gaps, and more.

Because here’s the truth: Good content isn’t just created — it’s built on understanding.

I’ve been there too—posting content just to “get something up.” And you know what? It rarely connects the way you hope it will.

It’s only when you fully understand who you’re speaking to (and what they actually care about) that your content starts to hit different—it resonates, sparks engagement, and builds real trust with your audience.

In this post, I’m walking you through why research is the foundation behind any content strategy.

So here’s my question: Do you want me to share exactly what I include in my market research process for clients in my next post? Let me know in the comments!

keziah gem xx

10/03/2025

A while ago, I stopped focusing so much on likes and started paying attention to something more important—saves.

Not just because it’s a “better metric,” but because when someone saves a post, it means something different.

It’s not just quick engagement.
It’s intentional.
It means they found something they don’t want to lose.
It means the post actually made an impact.

But here’s the thing—this didn’t happen by accident.

At first, I was just posting good content. Informative, well-designed, engaging. But it wasn’t always save-worthy. And when I looked closer, I noticed a pattern:

📌 The posts with the most saves weren’t necessarily the most viral.
📌 They weren’t just trendy—they were timeless.
📌 They had real takeaways people could apply to their own work.

That’s when I changed my approach.

Now, before I hit publish, I ask myself:
✿ Is this actually useful?
✿ Does this solve a real problem?
✿ Would I save this myself?

That shift made all the difference.

Because social media isn’t just about being seen—it’s about creating content that people want to come back to.

💬 What kind of content do you always save? Let’s talk in the comments!

07/03/2025

I see this advice everywhere: “Use the most popular hashtags for more reach.”

But here’s the truth:

If a hashtag has millions of posts, your content gets buried in seconds.

You’re competing with thousands of posts per minute, which means your post disappears before it even has a chance to be seen.

That’s why I don’t just throw in the biggest hashtags and hope for the best. A strategic mix of hashtags gives your content a better shot at ranking and actually being discovered.

And yes, I know some people say: “Hashtags don’t matter anymore.” But here’s why I still use them:

📌 They help categorize content so it reaches the right audience.
📌 They increase discoverability and give posts an extra boost.
📌 When used correctly, they improve engagement over time.

🤍 Hashtags are not the only factor in social media growth, but using them the right way still makes a difference.

💬 Do you still use hashtags? Drop a ✅ in the comments if you do!

03/03/2025

I know the feeling.

You spend hours crafting the perfect proposal, breaking down strategy, pricing, and everything a client needs to see how you can help them—only for them to disappear.
No response. No feedback. Just silence.

It used to frustrate me. I questioned whether it was worth the time. I even considered skipping proposals altogether, like so many people advise.

But here’s why I never stopped sending them:

Because I don’t just want a yes—I want the right yes. The one from a client who actually values what I bring to the table.

A proposal isn’t just a formality for me. It’s where I lay out my thought process, my approach, and my vision for their brand. It’s how I show them that I’m not here to just throw random posts online—I’m here to strategically grow their presence.

And yeah, not every prospect replies. But the ones who do?
They already see the value before we even start working together.
That’s the kind of client I want to attract.

💬 Want to see what goes into my proposals? Drop “PROPOSAL” in the comments, and I’ll send you a breakdown.

21/02/2025

Okay, hot take — but not every post needs to “perform.” 🤯

Early in my social media career, I obsessed over likes, shares, comments — you know, the usual. I’d scrap perfectly good ideas just because I thought, “This won’t get enough engagement.”

But here’s something I learned the hard way — some of the most impactful posts are the ones no one talks about publicly.

I once posted a piece that flopped — barely any likes, no comments, nada. It felt like a total failure. But a week later, I got two DMs from potential clients saying:
“I saw that post and it really resonated. I didn’t comment, but I wanted to reach out.”

That’s when it hit me:
Not all engagement is visible.

People lurk. They absorb your content silently, deciding whether they trust you, whether they want to work with you — all without ever hitting “like.”

So if you’re only judging success by public metrics, you’re missing the bigger picture.

Here’s my advice:
🤍 Post the stuff that positions you, not just what performs.
🤍 Share the content that makes the right people stop and think — even if they never engage.
🤍 Remember: It’s about impact, not just interaction.

The algorithm can’t measure silent trust — but your business will feel it.

keziah gem xx

21/02/2025

🤎

The long wait is finally over…🍫🧊

Wanna try something new and sweet? Well, this drink is for the sweet tooth out there! 🤎

Available in our Main & Bubukal branch starting today 🤎

Drop by and give it a shot! See you! 😉

19/02/2025

Here’s what no one tells you about organic growth…

It’s not instant. It’s not flashy. And it definitely isn’t built overnight.

But — it works.

With the right strategy, consistency, and content that speaks directly to your audience, you start seeing real engagement. People who care about what you’re posting. Followers who actually turn into loyal customers.

No bots. No shortcuts. Just results that matter — and last.

If you’re ready to grow your brand the right way, let’s make it happen. ✨

DM me and let’s start building something real. 🤍